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Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
Twitter & Facebook for Departments
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Twitter & Facebook for Departments

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Presentation on November 20, 2013 about using Twitter & Facebook for Departmental use at the School of Environmental & Biological Sciences at Rutgers University.

Presentation on November 20, 2013 about using Twitter & Facebook for Departmental use at the School of Environmental & Biological Sciences at Rutgers University.

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  • 1. Twitter & Facebook for Departmental Accounts November 21, 2013 Andy Campbell - @ac_andycampbell SEBS ITS - @SEBS_ITS
  • 2. Twitter & Facebook for Departmental Accounts Social Media Social (friends/connections) Media (news/information) Twitter (twitter.com) Information network made up of 140-character posts called Tweets Personal learning network Networking, marketing, information exchange Official accounts no different than personal accounts Facebook (facebook.com) Connecting friends with multiple forms of media Official account “Pages” are “Liked” by account holders Ability to share more information & more forms of media Tons of tools to analyze performance SEBS ITS - @SEBS_ITS
  • 3. Twitter & Facebook for Departmental Accounts Twitter Terminology & Culture • • • • • • • • • • • • • • Tweet – a post of up to 140 characters Followers – accounts that follow you publicly Following – accounts that you follow publicly Handle – your Twitter Username (@ac_andycampbell) #Hashtag – an index/keyword feature using the # symbol Trending – the most popular topics being discussed RT – Retweet, like an email forward MT – Modified Tweet, forward with modifications DM – Direct Message, private message @Reply – to respond to a Tweet Favorite – to mark a Tweet as a favorite Mentions/Interactions – list of activity for interaction with your account Lists – a means to organize information & accounts Search – powerful tool to locate information in Twitter SEBS ITS - @SEBS_ITS
  • 4. Twitter & Facebook for Departmental Accounts Facebook Terminology & Culture • • • • • • • • Posts or Status Updates – something shared on your timeline Timeline – history of shared items Likes – number of people who publicly follow your page Newsfeed or Feed – listing of post for everything you follow #Hashtag – can be used in Facebook also for search Trending – here now also Search – useful but not as powerful Admin Panel – Powerful utility to analyze page performance SEBS ITS - @SEBS_ITS
  • 5. Twitter & Facebook for Departmental Accounts Engagement is Key • Likes & Followers not as important as engaging with your audience • Share regular, consistent information • Respond to your followers – answer, like, favorite • Share media – pictures/video do best • Keep the content short & sweet • Follow some accounts or like some pages to connect • Ask questions to start discussion • Search for hashtags & keywords, add them to your posts • Address the bad stuff head-on, honestly SEBS ITS - @SEBS_ITS
  • 6. Twitter & Facebook for Departmental Accounts Engagement & Interactions SEBS ITS - @SEBS_ITS
  • 7. Twitter & Facebook for Departmental Accounts SEBS ITS - @SEBS_ITS
  • 8. Twitter & Facebook for Departmental Accounts #Hashtags & Keywords • • • • • Search for information via # Hashtag or keyword Tag Your Tweets with Hashtags Helpful to organize, analyze & collect data Anything goes #icanmakeupanythingiwanthere Create unique hashtags for events, presentations, etc.- search for them first to avoid cross-conversations • Include Hashtags on promotional materials to get people talking & searching SEBS ITS - @SEBS_ITS
  • 9. Twitter & Facebook for Departmental Accounts Have a Plan • • • • • • • • • • Long-term & short-term Tie in with events Regular posts or themed posts #Throwbackthurday Scheduled posts – Buffer (bufferapp.com) Learn from your community Have multiple admins or contributors Understand the different cultures (Twitter vs. Facebook) Policy for responses, comments, etc. Keep it consistent Keep it professional SEBS ITS - @SEBS_ITS
  • 10. Twitter & Facebook for Departmental Accounts Why the 140 Limit: http://www.mediabistro.com/alltwitter/twitter-basics-why-140-charactersand-how-to-write-more_b1124 Twitter Glossary: https://support.twitter.com/articles/166337-the-twitter-glossary Twitter for Beginners: http://mashable.com/2012/06/05/twitter-for-beginners/ Beginners Guide: http://readwrite.com/2012/01/09/a-beginners-guide-to-twitter Hashtags: http://www.hashtags.org/ 5 Facebook Business Page Checkup Tips: http://socialmediatoday.com/crackerjackscribe/1888351/5-facebook-business-page-checktips 11 HigherEd Social Media Tips: http://collegewebeditor.com/blog/index.php/archives/2013/11/14/hesm13-voices-11-greatsocial-media-tips-from-higher-ed-professionals/ Tips for Success: http://higheredmarketingjournal.com/social-media-and-higher-education/ SEBS ITS: https://twitter.com/SEBS_ITS Andy Campbell: https://twitter.com/AC_AndyCampbell SEBS & NJAES Social Media Channels: http://execdeanagriculture.rutgers.edu/community/ Rutgers Guide to Social Media: http://ur.rutgers.edu/web-ecommunications/using-socialmedia SEBS ITS - @SEBS_ITS
  • 11. Twitter & Facebook for Departmental Accounts Thank you! SEBS ITS - @SEBS_ITS

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