Funware - Ignite mobile

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+ Jussi Laakkonen 2 years ago
You can find more details at my blog http://jussilaakkonen.wordpress.com/. There are also notes on the actual presentation including links to source material and references.

This presentation was designed to give an overview of what Funware is and to delivered in IGNITE format on the first ever IGNITE Mobile event on the bus trip from Helsinki to Tampere, where the Mindtrek festival was held (http://www.mindtrek.org/) The presentation is based on Amy Jo Kim’s ”Power to the Players” presentation available at http://www.slideshare.net/amyjokim/power-to-the-players I’m also in Gabe Zichermann’s debt for introducing me to the Funware concept at the Casual Games Conference in Amsterdam in February 2008. Jussi Laakkonen, the author, is the CEO of a stealth social gaming startup Everyplay (http://www.everyplay.com). You can reach the author at http://jussilaakkonen.wordpress.com

4 Favorites

John S. Kim, CEO at Paprika Lab, inc., favorited this 7 months ago
Austin Hill, CEO, Angel Investor, Executive Instigator at Akoha, Brudder Ventures, favorited this 10 months ago
Tags webgame game funware
Geoff Northcott, Account Director at AKQA, favorited this 2 years ago
Jonathan Boutelle, entrepreneur CTO at SlideShare, favorited this 2 years ago

Funware - Ignite mobile - Presentation Transcript

Funware Jussi Laakkonen, Everyplay
use of GAMES in a non-game APPLICATION
Crowdsourcing the future
Ebay employs game designers
Saving lives with games
Dating & gaming
We learn thru play
Games tap to primal responses time cum # of responses
Games engage us in FLOW Challenge Apathy Anxiety Boredom FLOW Skill
Playing is fun vs.
Playing is in our nature
game mechanics for social media Collecting Points Feedback Exchanges Customization Amy Jo Kim’s
Collecting People, items, badges
Points Progress, comparisons
Feedback -> mastery & fun Feedback
Exchanges Structured social interactions
Customization Express yourself
use of GAMES in a non-game APPLICATION Products, services, interactions
Fun, flow & reinforcement Games engage you
Use the toolbox Collecting Points Feedback Exchanges Customization
use of GAMES in YOUR APPLICATION?