Social media 101
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Social media 101

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Social Media Marketing is now mainstream and should form a part of all digital marketing plans

Social Media Marketing is now mainstream and should form a part of all digital marketing plans

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Social media 101 Social media 101 Presentation Transcript

  • Social Media DemystifiedUnderstanding theSocial HypeAnthony Burkeanthony@wsionlinebiz.co.uk
  • IM System FlowChart
  • What Is Social Media
    social mediais basically aconversation
    socialmedia
    hi
    whats up?
  • Using Networks Such As
  • Types of Social Media
  • Types of Social Media
  • 46% of organizations consider Lack of Knowledge to be the Most Significant Barrier to Social Media
    Marketing Sherpa 2009
  • SEO&SMOWork Together
    • Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore
    • Social Media is the new way to take your SEO strategy to the next level
    • Social Media increases the number of high quality links & targeted traffic
    And I’m SMO.
    Hello. I’m SEO.
  • 99% of visitors DO NOT go past page 3of Google when conducting search
  • Your Business Needs To Be Here
  • What an Effective SEO/SMO Strategy Will Help With
  • How Obama Used SocialMedia
    Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers
    Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area
    On Social Sites such as Facebook, Twitter, MySpace
    Unlike McCain – Obama participated online and created his own videos, his own emails exclusively for his online supporters
  • GoogleSERPs
    No longer static websites
    Google now shows the following in their search results page:
    Images
    Videos
    Bookmarks
    News
    Maps
  • As of April 1st 2009, users in the United States do not have to type in a geographic locator with their keyword phrase to see a local map listing
  • Social mediais now where SEOwas8 YEARS AGO
    Sosha Media!!!
    Mr. SEO
  • Information You Can Tell Google:
    Someone searches for a keyword phrase, and they are in a certain location  show my ad
  • Brand Protection
  • top 10 listings of search can be seen as your Online Resume
  • Dominoes Pizza
    368,000 Monthly Searches
  • United Airlines
    2,240,000 Monthly Searches
  • 5,752,254 views, 22,614 comments, 36,357 ratings, 27,567 users adding this video to their favorites
  • YouTube Channels
  • Youtube.com/Microsoft
  • Youtube.com/Dell
  • Youtube.com/Yahoo
  • Youtube.com/McDonalds
  • More than 1 in 8 viewers make a purchaseafter watching a video ad online
    eMarketer
  • YouTube in 2007 Consumed As Much Bandwidth As The Entire Internet in 2000
  • 77% of users visiting YouTube intend to watch one video but end up watching several.
  • Our SampleYouTube Channels
  • We Can Brand Your YouTube Channel To Match Your Website!
  • Summary:
    Brand new website launched weeks before Halloween.
    2 Week ROI
    -SEO & SMO Strategies
    PPC CTR 24.3%
    - Conversion 5.3%
    • 800+ people to site per day (average)
    • 73% organic traffic
    6 weeks since going live!
    $87,376.43 Revenue
  • Social Media Evaluation
  • Facebook Advertising