Social media 101

Social Media DemystifiedUnderstanding theSocial HypeAnthony Burkeanthony@wsionlinebiz.co.uk

IM System FlowChart

What Is Social Media
social mediais basically aconversation
socialmedia
hi
whats up?

Using Networks Such As

Types of Social Media

46% of organizations consider Lack of Knowledge to be the Most Significant Barrier to Social Media
Marketing Sherpa 2009

SEO&SMOWork Together
Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore
Social Media is the new way to take your SEO strategy to the next level
Social Media increases the number of high quality links & targeted traffic
And I’m SMO.
Hello. I’m SEO.

99% of visitors DO NOT go past page 3of Google when conducting search

Your Business Needs To Be Here

What an Effective SEO/SMO Strategy Will Help With

How Obama Used SocialMedia
Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers
Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area
On Social Sites such as Facebook, Twitter, MySpace
Unlike McCain – Obama participated online and created his own videos, his own emails exclusively for his online supporters

GoogleSERPs
No longer static websites
Google now shows the following in their search results page:
Images
Videos
Bookmarks
News
Maps

As of April 1st 2009, users in the United States do not have to type in a geographic locator with their keyword phrase to see a local map listing

Social mediais now where SEOwas8 YEARS AGO
Sosha Media!!!
Mr. SEO

Information You Can Tell Google:
Someone searches for a keyword phrase, and they are in a certain location  show my ad

Brand Protection

top 10 listings of search can be seen as your Online Resume

Dominoes Pizza
368,000 Monthly Searches

United Airlines
2,240,000 Monthly Searches

5,752,254 views, 22,614 comments, 36,357 ratings, 27,567 users adding this video to their favorites

YouTube Channels

Youtube.com/Microsoft

Youtube.com/Dell

Youtube.com/Yahoo

Youtube.com/McDonalds

More than 1 in 8 viewers make a purchaseafter watching a video ad online
eMarketer

YouTube in 2007 Consumed As Much Bandwidth As The Entire Internet in 2000

77% of users visiting YouTube intend to watch one video but end up watching several.

Our SampleYouTube Channels

We Can Brand Your YouTube Channel To Match Your Website!

Summary:
Brand new website launched weeks before Halloween.
2 Week ROI
-SEO & SMO Strategies
PPC CTR 24.3%
- Conversion 5.3%
800+ people to site per day (average)
73% organic traffic
6 weeks since going live!
$87,376.43 Revenue

Social Media Evaluation

Facebook Advertising

Social media 101

by WSI Onlinebiz (Digital Marketing)

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Social media 101

by WSI Onlinebiz (Digital Marketing)

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1 Embed 5

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Social media 101 Presentation Transcript

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