Digital Marketing Integrated Strategies

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For an effective Digital Marketing Plan an intergrated approach which takes in multi channels will deliver the best results

For an effective Digital Marketing Plan an intergrated approach which takes in multi channels will deliver the best results

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  • 1. Integrated Strategies
    Maximize Your On-Line Opportunities
  • 2. What is an Integrated Strategy
    An Integrated strategy is a strategic approach of using multiple channels to drive and or influence traffic / people
    This can be both online & offline
  • 3. Marketing Channel Options
    Print
    TV
    Magazine
    Radio
  • 4. Key Words to Leverage
    RELEVANCE
    &INFLUENCE
  • 5. What Does this Mean!
    What Drives Search Engines
    Relevance
    Paid Advertising
    What drives Social Media
    Relevance and Influence
    Paid Advertising
  • 6. Potential Integrated View
    PPC
    Off-Line
    SEO
    Email
    Social Media
  • 7. Getting Your Message Right!
    Without split ad testing and multivariable testing you are just guessing what works or what doesn’t work.
    Most companies can’t get their internal messages right, so how can they get their Client communications right!
    TEST, TEST, TEST Measure and Modify!
  • 8. Engage Your Audience
    with
    Well Written Headlines
    WOW
    Relates
    To them
    engage
    create
    action
    calls
    to
  • 9. Know What To Track & Measure
    Analytics are only valuable if you know what to track and the importance or impact of that measurement!
  • 10. WORLDS TOUGHEST JOB!
    Marketing Manager
    or
    Marketing Director
  • 11.
  • 12. Landing PG – Adult Halloween Costumes
  • 13. Landing Pg – Sexy Adult Halloween Costumes
  • 14.
  • 15.
  • 16.
  • 17. Results
    3 Week ROI
    PPC CTR average over 6 weeks 14.1%
    800+ people to site per day
    40% was referral traffic, using FaceBook & Yahoo Answers
    Bundled & Tested PPC & SMO strategies
    6 weeks since going LIVE!
    $87,376.43 Revenue
  • 18. Pres-Launch Landing Page
  • 19. Micro Site
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Questions!