Digital Marketing Integrated Strategies

Integrated Strategies
Maximize Your On-Line Opportunities

What is an Integrated Strategy
An Integrated strategy is a strategic approach of using multiple channels to drive and or influence traffic / people
This can be both online & offline

Marketing Channel Options
Print
TV
Magazine
Radio

Key Words to Leverage
RELEVANCE
&INFLUENCE

What Does this Mean!
What Drives Search Engines
Relevance
Paid Advertising
What drives Social Media
Relevance and Influence
Paid Advertising

Potential Integrated View
PPC
Off-Line
SEO
Email
Social Media

Getting Your Message Right!
Without split ad testing and multivariable testing you are just guessing what works or what doesn’t work.
Most companies can’t get their internal messages right, so how can they get their Client communications right!
TEST, TEST, TEST Measure and Modify!

Engage Your Audience
with
Well Written Headlines
WOW
Relates
To them
engage
create
action
calls
to

Know What To Track & Measure
Analytics are only valuable if you know what to track and the importance or impact of that measurement!

WORLDS TOUGHEST JOB!
Marketing Manager
or
Marketing Director

Landing PG – Adult Halloween Costumes

Landing Pg – Sexy Adult Halloween Costumes

Results
3 Week ROI
PPC CTR average over 6 weeks 14.1%
800+ people to site per day
40% was referral traffic, using FaceBook & Yahoo Answers
Bundled & Tested PPC & SMO strategies
6 weeks since going LIVE!
$87,376.43 Revenue

Pres-Launch Landing Page

Micro Site

Questions!

Digital Marketing Integrated Strategies

by WSI Onlinebiz (Digital Marketing) on May 08, 2010

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Digital Marketing Integrated Strategies — Presentation Transcript