Create a Loyal Following of Customers
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Create a Loyal Following of Customers



Social Media is key to creating a loyal following of customers and a great way to engage with them regularly

Social Media is key to creating a loyal following of customers and a great way to engage with them regularly



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  • • After identifying that LinkedIn was a key network that we wanted to implement for Latitudes & Attitudes’ social media strategy, we started with creating a profile the client.• We customized the profile to include Bob’s current position information at the magazine, as well as past experiences, and websites (for the magazine, TV show, and radio show). We personalized the profile with a summary and work experience• To populate this profile, our client provided us with an extensive list of email contacts. Based on a hierarchy with industry contacts listed first, our team started inviting a number of contacts each day. • Results of populating LinkedIn: 127 connections in over a month and 3 recommendations• The next piece of the strategy will include starting a “Latitudes and Attitudes Seafaring Magazine” group and recruiting new group members to interact with and promote Latitudes and Attitudes Seafaring magazine, TV, and radio show

Create a Loyal Following of Customers Create a Loyal Following of Customers Presentation Transcript

  • Case Study:Create a Loyal Following of Customers
  • Objectives
    Increase the number of print magazine subscriptions
    Increase sales in the Ship’s Store
    Increase the number of page views to the website and magazine specifically
  • About the Client
    Latitudes & Attitudes Seafaring Magazine
    Nationally known for sailing/cruising magazine, seminars, reviews, parties, merchandise & advertising
    Located in Redondo, CA
  • About the Client
  • Social Media Analysis & Preparation
  • Challenges
    Multiple website domains on multiple servers
    Needed to identify brand
    Facebook & LinkedIn accounts that used their name, but were not associated with company
    Blog on community forum, with login access
  • Current Site
    Make sure website(s) were optimized with relevant meta data
    Worked with client to identify brand
    Redirect domains to land on one main site
    Add conversion funnels
  • Implementing Strategies
  • Facebook
    Create personal page
    Create business page
    Contact owner of group page to see if we could become admin
  • Facebook
    • Client populated as soon as the page was made public
    • Within the first day, had over 124 connections
    • We added branding, photos and links
  • Facebook
  • Facebook Results
    • Listening
    • Customer interaction
    • Professional interaction
    • Growth in number of website visits & subscriptions
  • Twitter Tactics
    • Client had a small following on Twitter
    • Created a branded page with custom background
    • Populated page & continue to add
    • Researched topics to add others
    • Cross connected through Facebook & LinkedIn• Continue to train client on Best Practices for Twitter
  • Twitter
  • LinkedIn
    Chosen because of the industry verticals
    Higher income earners who would own a boat or have an avid interest in sailing
    Key distributors & manufacturers, advertisers, and other businesses
    Connect to groups of the same nature
  • LinkedIn Results
    Current status:• Connections increased to 129
    • Received 3 recommendations
    • Have joined existing group
    Future plans:
    • Creating a new group• Train client on participation in Questions & Answers
    • Populate with through current connections
  • Optimize YouTube Channel
    Current Status:• Work with TV Producer to optimize the videos with titles, descriptions & keywords
    • Re-direct branding
    • Implement channel
    • Populate through Facebook, Twitter & LinkedIn
  • Add a Custom Blog
    Stepping It Up
    • Installed a WordPress blog onto
    • Custom look & feel
    • Added custom widgets
    • Changed settings for optimization
    • Added All in One plugin to customize posts & add analytics
  • YouTube
  • Creating a Channel on iTunes
    • Collected .mp3 files
    • Created XML feed for website and optimized each feed with keyword-rich terms
    • Check for errors through feed validator
    • Make sure to add url to feedburner for better tracking of subscribers to the podcasts
  • Find us online!