• After identifying that LinkedIn was a key network that we wanted to implement for Latitudes & Attitudes’ social media strategy, we started with creating a profile the client.• We customized the profile to include Bob’s current position information at the magazine, as well as past experiences, and websites (for the magazine, TV show, and radio show). We personalized the profile with a summary and work experience• To populate this profile, our client provided us with an extensive list of email contacts. Based on a hierarchy with industry contacts listed first, our team started inviting a number of contacts each day. • Results of populating LinkedIn: 127 connections in over a month and 3 recommendations• The next piece of the strategy will include starting a “Latitudes and Attitudes Seafaring Magazine” group and recruiting new group members to interact with and promote Latitudes and Attitudes Seafaring magazine, TV, and radio show
Transcript of "Create a Loyal Following of Customers"
Case Study:Create a Loyal Following of Customers<br />
Objectives<br />Increase the number of print magazine subscriptions<br />Increase sales in the Ship’s Store<br />Increase the number of page views to the website and magazine specifically<br />
About the Client<br />Latitudes & Attitudes Seafaring Magazine<br />Nationally known for sailing/cruising magazine, seminars, reviews, parties, merchandise & advertising<br />Located in Redondo, CA<br />
Challenges<br />Multiple website domains on multiple servers<br />Needed to identify brand<br />Facebook & LinkedIn accounts that used their name, but were not associated with company<br />Blog on community forum, with login access<br />
Current Site<br />Make sure website(s) were optimized with relevant meta data<br />Worked with client to identify brand<br />Redirect domains to land on one main site<br />Add conversion funnels<br />
Facebook Results<br />• Listening<br />• Customer interaction<br />• Professional interaction<br />• Growth in number of website visits & subscriptions<br />
Twitter Tactics<br />• Client had a small following on Twitter<br />• Created a branded page with custom background<br />• Populated page & continue to add<br />• Researched topics to add others<br />• Cross connected through Facebook & LinkedIn• Continue to train client on Best Practices for Twitter<br />
LinkedIn<br />Chosen because of the industry verticals<br />Higher income earners who would own a boat or have an avid interest in sailing<br />Key distributors & manufacturers, advertisers, and other businesses<br />Connect to groups of the same nature<br />
LinkedIn Results<br />Current status:• Connections increased to 129<br />• Received 3 recommendations<br />• Have joined existing group<br />Future plans:<br />• Creating a new group• Train client on participation in Questions & Answers<br />• Populate with through current connections<br />
Optimize YouTube Channel<br />Current Status:• Work with TV Producer to optimize the videos with titles, descriptions & keywords<br />• Re-direct branding<br />• Implement channel<br /> customization<br />• Populate through Facebook, Twitter & LinkedIn<br />
Add a Custom Blog<br />Stepping It Up<br />• Installed a WordPress blog onto www.seafaring.com<br />• Custom look & feel<br />• Added custom widgets<br />• Changed settings for optimization<br />• Added All in One plugin to customize posts & add analytics<br />
Creating a Channel on iTunes<br />• Collected .mp3 files<br />• Created XML feed for website and optimized each feed with keyword-rich terms<br />• Check for errors through feed validator<br />• Make sure to add url to feedburner for better tracking of subscribers to the podcasts<br />
Find us online!<br />www.wsonlinebiz.co.uk<br />firstname.lastname@example.org<br />
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