• Save
Email Marketing Best Practices
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Email Marketing Best Practices

on

  • 12,967 views

Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.

Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.

Statistics

Views

Total Views
12,967
Views on SlideShare
12,911
Embed Views
56

Actions

Likes
45
Downloads
0
Comments
0

6 Embeds 56

http://www.slideshare.net 30
http://www.ennect.com 18
http://www.linkedin.com 4
https://www.linkedin.com 2
http://translate.googleusercontent.com 1
http://www.theemarketingblog.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Email Marketing Best Practices Presentation Transcript

  • 1. ABC’s of e-Mail Marketing Get Customers. Keep Customers. Get More Customers.
  • 2. Company Overview Ennect.com Elliance.com Seo.Elliance.com
  • 3. Ennect e-Marketing Toolkit Overview
  • 4. Key Trends
  • 5. #1: The New Marketing Ecosystem is Here
  • 6. #2: Customer’s New Ecosystem is Here
  • 7. #3: Conversation Marketing Tsunami is Here
  • 8. #4: The Age of eMarketing is Here
    • Overall marketing budgets are shrinking
    • Yet, e-Marketing budgets are expanding
    • Reasons?
    • You look smarter
    • You get more insights
    • You can pull trigger faster
    • You get more marketing done – better, faster, cheaper
  • 9. #5: Mobile is Here -> -> Then Now Will Be
  • 10. #6: You Still Matter “ You get lots of marketing stuff done. cool.”
  • 11. Sample e-Mail Marketing Plan for Phipps Conservatory
  • 12. Step 0: Understand Marketing System
  • 13. Build Permission Marketing Database
  • 14. Step 1: Build Email List
  • 15. From Website
  • 16. From Reception Desk
  • 17. From Call Center
  • 18. From Gift Shop
  • 19. From Special Occasions
  • 20. From Classes & Programs
  • 21. From Blog
  • 22. From Contests
  • 23. From Joint Marketing Events
  • 24. Step 2: Create Branded Template System
  • 25.
    • e-Newsletters
    • Promotions
    • Contests
    • Event Invites
    • Special Announcements
    • Alerts
    • Crisis Communications
  • 26. Step 3: Use Best Practices
  • 27. From: Phipps Conservatory Use Best Practices Subject: Reason to Open Now Date: Give Enough Time to Plan a Visit
  • 28. Short & Sweet – 1 Scroll Use Best Practices
  • 29. 5-7 Reasons To Click Use Best Practices
  • 30. Let Brand Essence Come Through Use Best Practices
  • 31. Sell, Sell, Sell Use Best Practices
  • 32. Educate & Engage People Use Best Practices
  • 33. Stay CAN-SPAM Compliant Use Best Practices
  • 34. Send It Regularly: People Expect it Use Best Practices
  • 35. Step 4: Create Branded Landing Pages
  • 36.
    • Repeat headline on landing page
    • Amplify the story
    • Place clear call-to-actions
    Landing Page Best Practices
  • 37. Step 5: Measure & Optimize Campaigns
  • 38. Summary
  • 39. Opens
  • 40. Click Throughs
  • 41. Bounce Back
  • 42. Hot Prospects
  • 43. Email Examples
  • 44. Drive Attendance
  • 45. Drive Attendance
  • 46. Drive Attendance Luxottica
  • 47. Drive Attendance
  • 48. Drive Attendance
  • 49. Deepen Relationships
  • 50. Announce New Program
  • 51. Encourage Online Banking
  • 52. Unload Ad Inventory
  • 53. Announce New Website
  • 54. Announce New Website
  • 55. Season’s Greetings
  • 56. Season’s Greetings
  • 57. About Ennect
    • 4 tools, 1 easy toolkit
    • Shared list management
    • CAN-SPAM safeguards
    • Pay-for-usage or subscription pricing
    • Insightful reports
  • 58.
    • Key Features
    • Starter templates
    • Upload visually rich emails
    • Email broadcasting
    • Insightful reporting including HotProspects
    • No contracts
    • No setup costs
    • Just 5¢ per email with volume discounts; non-profits & higher education discounts available
    • Perfect for Broadcasting
    • E-Newsletters
    • Promotions
    • Updates & Alerts
    • Invitations
    • Press Releases
    • Holiday Greetings
  • 59.
    • Key Features
    • Start with sample surveys
    • Create custom surveys
    • Send email invitations
    • Measure and chart responses
    • Segment and compare responses
    • No contracts
    • No set up costs
    • Just 10¢ per response or unlimited annual subscription; non-profit and higher education discounts available
    • Perfect for:
    • Measuring Customer loyalty
    • Soliciting employee feedback
    • Obtaining event feedback
    • Spotting industry trends
    • Market research
  • 60.
    • Key Features
    • Create event websites
    • Send email invitations
    • Capture registrations with credit cards
    • Plan event details
    • Print badges
    • Review comprehensive reports
    • No contracts
    • No set up costs
    • No cost-per-registrant fee
    • Multi-event, non-profit and higher education discounts available
    • Perfect for Organizing:
    • Seminars
    • Conferences
    • Tradeshows
    • Corporate Parties
    • Vendor Fairs
  • 61.
    • Key Features
    • Create online contests & sweepstakes
    • Send email invitations
    • Accept participants from panels, search engines and forums
    • Measure and chart responses
    • Segment and compare responses
    • Draw winners
    • No contracts
    • No set up costs
    • Just 10¢ per response; non-profit and higher education discounts available
    • Perfect for:
    • Generating email list
    • Running contests
    • Maximizing participation
    • Market research
  • 62. Key Highlights
    • Do-It-Yourself
    • Point-Click-Type ease
    • Real-Time Measurement, Actionable Insights
    • 4 Tools, 1 Easy Interface
    • Pay-as-You-Go or Buy-Bundle Pricing
    • Web-Based
  • 63. Key Benefits
    • Saves time
    • Gives insights
    • Gets you closer to your customers
    • Helps you get more marketing done
    • In a Nutshell, Ennect gives you
    • Customer Intelligence
    • Customer Communications
    • Customer Engagement
  • 64. Questions? Contact Abu Noaman CEO Phone: 412.586.1480 x 623 Email: [email_address] Twitter: @noaman
  • 65. For Further Information www.ennect.com www.elliance.com seo.elliance.com
  • 66. Thank You