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Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
Email Marketing Best Practices
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Email Marketing Best Practices

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Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.

Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.

Published in: Business, Technology
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Transcript

  • 1. ABC’s of e-Mail Marketing Get Customers. Keep Customers. Get More Customers.
  • 2. Company Overview Ennect.com Elliance.com Seo.Elliance.com
  • 3. Ennect e-Marketing Toolkit Overview
  • 4. Key Trends
  • 5. #1: The New Marketing Ecosystem is Here
  • 6. #2: Customer’s New Ecosystem is Here
  • 7. #3: Conversation Marketing Tsunami is Here
  • 8. #4: The Age of eMarketing is Here
    • Overall marketing budgets are shrinking
    • Yet, e-Marketing budgets are expanding
    • Reasons?
    • You look smarter
    • You get more insights
    • You can pull trigger faster
    • You get more marketing done – better, faster, cheaper
  • 9. #5: Mobile is Here -> -> Then Now Will Be
  • 10. #6: You Still Matter “ You get lots of marketing stuff done. cool.”
  • 11. Sample e-Mail Marketing Plan for Phipps Conservatory
  • 12. Step 0: Understand Marketing System
  • 13. Build Permission Marketing Database
  • 14. Step 1: Build Email List
  • 15. From Website
  • 16. From Reception Desk
  • 17. From Call Center
  • 18. From Gift Shop
  • 19. From Special Occasions
  • 20. From Classes & Programs
  • 21. From Blog
  • 22. From Contests
  • 23. From Joint Marketing Events
  • 24. Step 2: Create Branded Template System
  • 25.
    • e-Newsletters
    • Promotions
    • Contests
    • Event Invites
    • Special Announcements
    • Alerts
    • Crisis Communications
  • 26. Step 3: Use Best Practices
  • 27. From: Phipps Conservatory Use Best Practices Subject: Reason to Open Now Date: Give Enough Time to Plan a Visit
  • 28. Short & Sweet – 1 Scroll Use Best Practices
  • 29. 5-7 Reasons To Click Use Best Practices
  • 30. Let Brand Essence Come Through Use Best Practices
  • 31. Sell, Sell, Sell Use Best Practices
  • 32. Educate & Engage People Use Best Practices
  • 33. Stay CAN-SPAM Compliant Use Best Practices
  • 34. Send It Regularly: People Expect it Use Best Practices
  • 35. Step 4: Create Branded Landing Pages
  • 36.
    • Repeat headline on landing page
    • Amplify the story
    • Place clear call-to-actions
    Landing Page Best Practices
  • 37. Step 5: Measure & Optimize Campaigns
  • 38. Summary
  • 39. Opens
  • 40. Click Throughs
  • 41. Bounce Back
  • 42. Hot Prospects
  • 43. Email Examples
  • 44. Drive Attendance
  • 45. Drive Attendance
  • 46. Drive Attendance Luxottica
  • 47. Drive Attendance
  • 48. Drive Attendance
  • 49. Deepen Relationships
  • 50. Announce New Program
  • 51. Encourage Online Banking
  • 52. Unload Ad Inventory
  • 53. Announce New Website
  • 54. Announce New Website
  • 55. Season’s Greetings
  • 56. Season’s Greetings
  • 57. About Ennect
    • 4 tools, 1 easy toolkit
    • Shared list management
    • CAN-SPAM safeguards
    • Pay-for-usage or subscription pricing
    • Insightful reports
  • 58.
    • Key Features
    • Starter templates
    • Upload visually rich emails
    • Email broadcasting
    • Insightful reporting including HotProspects
    • No contracts
    • No setup costs
    • Just 5¢ per email with volume discounts; non-profits & higher education discounts available
    • Perfect for Broadcasting
    • E-Newsletters
    • Promotions
    • Updates & Alerts
    • Invitations
    • Press Releases
    • Holiday Greetings
  • 59.
    • Key Features
    • Start with sample surveys
    • Create custom surveys
    • Send email invitations
    • Measure and chart responses
    • Segment and compare responses
    • No contracts
    • No set up costs
    • Just 10¢ per response or unlimited annual subscription; non-profit and higher education discounts available
    • Perfect for:
    • Measuring Customer loyalty
    • Soliciting employee feedback
    • Obtaining event feedback
    • Spotting industry trends
    • Market research
  • 60.
    • Key Features
    • Create event websites
    • Send email invitations
    • Capture registrations with credit cards
    • Plan event details
    • Print badges
    • Review comprehensive reports
    • No contracts
    • No set up costs
    • No cost-per-registrant fee
    • Multi-event, non-profit and higher education discounts available
    • Perfect for Organizing:
    • Seminars
    • Conferences
    • Tradeshows
    • Corporate Parties
    • Vendor Fairs
  • 61.
    • Key Features
    • Create online contests & sweepstakes
    • Send email invitations
    • Accept participants from panels, search engines and forums
    • Measure and chart responses
    • Segment and compare responses
    • Draw winners
    • No contracts
    • No set up costs
    • Just 10¢ per response; non-profit and higher education discounts available
    • Perfect for:
    • Generating email list
    • Running contests
    • Maximizing participation
    • Market research
  • 62. Key Highlights
    • Do-It-Yourself
    • Point-Click-Type ease
    • Real-Time Measurement, Actionable Insights
    • 4 Tools, 1 Easy Interface
    • Pay-as-You-Go or Buy-Bundle Pricing
    • Web-Based
  • 63. Key Benefits
    • Saves time
    • Gives insights
    • Gets you closer to your customers
    • Helps you get more marketing done
    • In a Nutshell, Ennect gives you
    • Customer Intelligence
    • Customer Communications
    • Customer Engagement
  • 64. Questions? Contact Abu Noaman CEO Phone: 412.586.1480 x 623 Email: [email_address] Twitter: @noaman
  • 65. For Further Information www.ennect.com www.elliance.com seo.elliance.com
  • 66. Thank You

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