Digital marketing Concept


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Digital Marketing Concept

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Digital marketing Concept

  1. 1. Digital Marketing
  2. 2. Prior to Digital Marketing  Print (Newspapers, Magazines including flyer drops)  TV  Radio  Door to Door  Telemarketing
  3. 3. History  The term Digital Marketing was first used in the 1990s  In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance  In 2012 and 2013 statistics showed digital marketing remained a growing field
  4. 4. What is Digital Marketing  Promotion of products/services or brands through electronic media  Differs from Traditional Marketing  Leads to the development of Organization or Brands  Example
  5. 5. Types of Digital Marketing Pull Marketing  Information obtained through navigation of websites  Search Engine Optimization technique used  Examples : Websites, Blogs etc Push Marketing  Message sending technique used  No permission of the recipient  Examples: E mail, Text messaging
  6. 6. Why Digital Marketing is Important  Information at any time and any place  The days of limited information has become obsolete  Ever-growing source of entertainment, news, shopping and social interaction  Exposure to brands from various sources  Helps in building trust among customers by providing them tailor made products
  7. 7. Digital Marketing Advantages:  Advertisement on the internet is cheap  It helps in spreading the business worldwide  24X7 (365 days) open store  Better reach of the product  Creates credibility, trust and confidence  Updating of Subscribers Disadvantages:  Easier to have outdated information on internet  Many web visitors expect something for free  Competition in the market  There are many pros and cons of internet marketing
  8. 8. Challenges Faced by Digital Marketers  Intense Competition  Lack of Expertise and Training  Exploding data volumes  Creating Lasting Impact
  9. 9. Future Prospects  Websites will be critical  Connectivity will be independent of devices  Technology will drive marketing online  Technology will drive creative  App based behavior will drive mobile ads
  10. 10. Future Prospects(Contd.)  Branded apps will be a norm  M- commerce will take over e-commerce  Digital will go beyond desktop and handheld  Brands will pull strategy are the darkest horses of this race over push strategy
  11. 11. Threats  Time  When is it a Fad or when it is Worth?  Resistance from change by SME’s  Lack of resources to focus  Knowing how to harness the social media  Finding people within traditional organisation
  12. 12. Implementation of Digital Marketing
  13. 13. Companies in India
  14. 14. Digital Marketing Statistics  The total online advertising market in India, comprising search, display, mobile, social media, email and video advertising was valued at INR 1,750 Crores in FY 2011-12 and has grown to INR 2,260 Crores in year FY2012-13.
  15. 15. Digital Marketing Statistics
  16. 16. Digital Marketing Statistics  About 85% of search is spend is in terms of SEM which is about 728 Crores, as compared to 128 Crores for SEO.  Mobile web advertising through banners and in-app advertising constitute about 80% of the mobile advertising market.  All mobile advertising spends add up to of 230 Crores in FY 2012-2013
  17. 17. Attitude of Internet users over Online Advertising
  18. 18. THANK YOU