Digital Marketing
Prior to Digital Marketing
 Print (Newspapers, Magazines including flyer drops)
 TV
 Radio
 Door to Door
 Telemarketi...
History
 The term Digital Marketing was first used in the 1990s
 In the 2000s and the 2010s, digital marketing became
mo...
What is Digital Marketing
 Promotion of products/services or brands through
electronic media
 Differs from Traditional M...
Types of Digital Marketing
Pull Marketing
 Information obtained
through navigation of
websites
 Search Engine
Optimizati...
Why Digital Marketing is Important
 Information at any time and any place
 The days of limited information has become ob...
Digital Marketing
Advantages:
 Advertisement on the
internet is cheap
 It helps in spreading the
business worldwide
 24...
Challenges Faced by Digital
Marketers
 Intense Competition
 Lack of Expertise and Training
 Exploding data volumes
 Cr...
Future Prospects
 Websites will be critical
 Connectivity will be independent of devices
 Technology will drive marketi...
Future Prospects(Contd.)
 Branded apps will be a norm
 M- commerce will take over e-commerce
 Digital will go beyond de...
Threats
 Time
 When is it a Fad or when it is Worth?
 Resistance from change by SME’s
 Lack of resources to focus
 Kn...
Implementation of
Digital Marketing
Companies in India
Digital Marketing Statistics
 The total online advertising market in India, comprising
search, display, mobile, social me...
Digital Marketing Statistics
Digital Marketing Statistics
 About 85% of search is spend is in terms of SEM which is
about 728 Crores, as compared to 1...
Attitude of Internet users over
Online Advertising
THANK YOU
Digital marketing Concept
Digital marketing Concept
Digital marketing Concept
Digital marketing Concept
Digital marketing Concept
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Digital marketing Concept

  1. 1. Digital Marketing
  2. 2. Prior to Digital Marketing  Print (Newspapers, Magazines including flyer drops)  TV  Radio  Door to Door  Telemarketing
  3. 3. History  The term Digital Marketing was first used in the 1990s  In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance  In 2012 and 2013 statistics showed digital marketing remained a growing field
  4. 4. What is Digital Marketing  Promotion of products/services or brands through electronic media  Differs from Traditional Marketing  Leads to the development of Organization or Brands  Example
  5. 5. Types of Digital Marketing Pull Marketing  Information obtained through navigation of websites  Search Engine Optimization technique used  Examples : Websites, Blogs etc Push Marketing  Message sending technique used  No permission of the recipient  Examples: E mail, Text messaging
  6. 6. Why Digital Marketing is Important  Information at any time and any place  The days of limited information has become obsolete  Ever-growing source of entertainment, news, shopping and social interaction  Exposure to brands from various sources  Helps in building trust among customers by providing them tailor made products
  7. 7. Digital Marketing Advantages:  Advertisement on the internet is cheap  It helps in spreading the business worldwide  24X7 (365 days) open store  Better reach of the product  Creates credibility, trust and confidence  Updating of Subscribers Disadvantages:  Easier to have outdated information on internet  Many web visitors expect something for free  Competition in the market  There are many pros and cons of internet marketing
  8. 8. Challenges Faced by Digital Marketers  Intense Competition  Lack of Expertise and Training  Exploding data volumes  Creating Lasting Impact
  9. 9. Future Prospects  Websites will be critical  Connectivity will be independent of devices  Technology will drive marketing online  Technology will drive creative  App based behavior will drive mobile ads
  10. 10. Future Prospects(Contd.)  Branded apps will be a norm  M- commerce will take over e-commerce  Digital will go beyond desktop and handheld  Brands will pull strategy are the darkest horses of this race over push strategy
  11. 11. Threats  Time  When is it a Fad or when it is Worth?  Resistance from change by SME’s  Lack of resources to focus  Knowing how to harness the social media  Finding people within traditional organisation
  12. 12. Implementation of Digital Marketing
  13. 13. Companies in India
  14. 14. Digital Marketing Statistics  The total online advertising market in India, comprising search, display, mobile, social media, email and video advertising was valued at INR 1,750 Crores in FY 2011-12 and has grown to INR 2,260 Crores in year FY2012-13.
  15. 15. Digital Marketing Statistics
  16. 16. Digital Marketing Statistics  About 85% of search is spend is in terms of SEM which is about 728 Crores, as compared to 128 Crores for SEO.  Mobile web advertising through banners and in-app advertising constitute about 80% of the mobile advertising market.  All mobile advertising spends add up to of 230 Crores in FY 2012-2013
  17. 17. Attitude of Internet users over Online Advertising
  18. 18. THANK YOU
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