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STUMBLEUPON  Wamwitha Maina
Productso   StumbleUpon    • collaborative filtering to create virtual communitieso   StumbleUpon Video    •   Users witho...
Financialso   Started with $1.2 million funding in 2001    •   500,000 userso   Given $17 million in funding in March 2011...
Historyo   Founded in November 2001    •   Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boydo   After reaching 500,...
Storyo   Leaving eBay    •   "A desire for flexibility. I think bigger companies require more approvals, it        takes l...
Whats Hoto   Going internationalo   Expand StumbleThru to other websiteso   Created a mobile version of SU    •   Broadens...
Secret Sauceo   "Discover a web created just for you”o   Finds and recommends web content for each usero   Uses peer sourc...
Competitiono   MatchMineo   Faveso   SpinSnapo   ZapNato   Diggo   Mixxo   Reddito   Qwiji
Recent Eventso   4/11: SU reached 800 million stumbles a montho   8/11: SU drove more than 50% of media traffic    •   Fac...
Verdicto   SU surpassed Facebook as the biggest social    media site that drives web traffic in the U.S.o   SU has been gr...
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Transcript of "Stumble upon"

  1. 1. STUMBLEUPON Wamwitha Maina
  2. 2. Productso StumbleUpon • collaborative filtering to create virtual communitieso StumbleUpon Video • Users without a toolbar can "stumble" through videos that toolbar users submito StumbleThru • Allows users of toolbar to stumble within siteo Su.pr • URL shortening service used primarily for Twitter and Facebook statuses and updates
  3. 3. Financialso Started with $1.2 million funding in 2001 • 500,000 userso Given $17 million in funding in March 2011 • 12 million userso Employs 80 people • Up from 40 in 2010
  4. 4. Historyo Founded in November 2001 • Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boydo After reaching 500,000 users received $1.2 million • Brad ONeill along with Ram Shiriam and otherso 5/07: eBay bought SU for $75 milliono 4/09: Garrett Camp, Geoff Smith and other investors bought the company back
  5. 5. Storyo Leaving eBay • "A desire for flexibility. I think bigger companies require more approvals, it takes longer to get stuff done. So I thought we would grow a lot faster if we were a smaller company.” -Garrett Campo Reasons • employees - didnt want to take risks • availability - werent able to hireo Starting again • Tripled stumbles per month within 9 months
  6. 6. Whats Hoto Going internationalo Expand StumbleThru to other websiteso Created a mobile version of SU • Broadens user baseo Offer an alternative to banner ads • Add the pages into the stumbles
  7. 7. Secret Sauceo "Discover a web created just for you”o Finds and recommends web content for each usero Uses peer sourcing and social networkingo More you use the better the experienceo 1 in 20 stumbles result in ads
  8. 8. Competitiono MatchMineo Faveso SpinSnapo ZapNato Diggo Mixxo Reddito Qwiji
  9. 9. Recent Eventso 4/11: SU reached 800 million stumbles a montho 8/11: SU drove more than 50% of media traffic • Facebook 38%o 10/11: SU reached 20 million users • Came with revamping the product
  10. 10. Verdicto SU surpassed Facebook as the biggest social media site that drives web traffic in the U.S.o SU has been growing at large rates • Doubled user base in 16 monthso Verdict: SU is on its way up
  11. 11. Questions? Comments?
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