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Link to China project is aiming to help you win public trust in China. We know China’s media well from overall study to individual communication. We know Chinese people well as our own are a part of ...

Link to China project is aiming to help you win public trust in China. We know China’s media well from overall study to individual communication. We know Chinese people well as our own are a part of them. We know your target audiences even better because we are continually learning, practicing and thinking about your business from the beginning.
According to incomplete statistics, till the end of 2011, the mainland China has 9000+ magazines, 2000+ newspaper, 247 TV stations, 250+ radio stations, and 2.3 million websites. In such a media flood era, how to find the proper media to hit your target audience?
Link to China will share with you our understanding of the Chinese media and the public without reservation, and help you find the best way of dialogue with China.

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Link to china case study populous Document Transcript

  • 1. Link to China Cases Sharing Global Famous Architectural Design Firm Populous 2011Oct-NovOct – Nov 2011 | PR CASE STUDY | Populous Architectural Design FirmIn-depth Quantitative & QualitativeChelsea Wangwww.bizmonitor.orgPowered by ACS of bizmonitor.orgCopyright  Link to China. 2012 P1 2012 Copyright Link to China
  • 2. Link to China Cases Sharing Global Famous Architectural Design Firm Populous 2011Oct-Nov| | Content | Populous PR Case | Introduction of Biz Monitor Page3 PR project leader profile Page 3 Project background Page4 Service Content and procedures Page5 PR Strategy Page5 Achievements Page6 News releases of the activity in Chengdu Page7 Media release of the activity in Chengdu (Part of the representatives) Page8 News releases of the activity in Shanghai Page21 Media release of the activity in Shanghai (Part of the representatives) Page23 P2 2012 Copyright Link to China
  • 3. Link to China Cases Sharing Global Famous Architectural Design Firm Populous 2011Oct-NovIntroduction of Link to ChinaLink to China project is aiming to help you win public trust in China. We know China’s mediawell from overall study to individual communication. We know Chinese people well as our ownare a part of them. We know your target audiences even better because we are continuallylearning, practicing and thinking about your business from the beginning.According to incomplete statistics, till the end of 2011, the mainland China has 9000+magazines, 2000+ newspaper, 247 TV stations, 250+ radio stations, and 2.3 million websites.In such a media flood era, how to find the proper media to hit your target audience?Link to China will share with you our understanding of the Chinese media and the publicwithout reservation, and help you find the best way of dialogue with China.Link to China Founder ProfileChelsea Wang, who received a master of International Communication in Macquarie, Sydney,Australia with ten years’ experience of media production, copyright negotiation and businessexpansion, is the person in charge of Biz Monitor PR project. Her work refers to Internetinformation service, PR planning, media copyright, TV program Production and so on. She likestraveling and her personal blog is: http://blog.sina.com.cn/chelseawillkevin P3 2012 Copyright Link to China
  • 4. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovProject BackgroundOn October 17, 2011, the president of the world-renowned architectural design firm-Populous and thearchitectural designer Ashley Munday were invited to participate in the 12th Western China InternationalEconomy & Trade Fair held in Chengdu, China and were asked to deliver relative keynote speeches in the"Eco-city and Green Building Summit Forum”.At that time, Populous business development manager came to me with the hope to seize the opportunities topromote the company and designers so as to cater for the future development of its business in China. Themanager also said that Ashley Munday would be invited to communicate with the teachers and students of theArchitecture and Urban Planning Institute of Tongji University in Shanghai on November 1, 2011 on the theme of"Cities with continuous improvement - modern design and history coexist" and I would be also invited toparticipate in further publicity then.About Ashley MundayAshley was the Principal in charge of Populous global Masterplanning and Urbanism Studio. Before Populous, hecreated the masterplanning and urban architecture group at Allies and Morrison where he spent 8 yearsundertaking significant masterplanning, regeneration and public building projects. There, he was leading theMasterplan design for the two largest urban development projects in London: one is the London 2012 OlympicPark Masterplan which helped London to win the bid; the other one was the Brent Cross CricklewoodMasterplan by a private developer.He has also worked extensively around the world and often in emerging markets. His travel experiencesempowered him in understanding the local context and culture. When working for Populous, Ashley workedmore extensively around the world, in charge of the 2014 Nanjing Youth Olympic project and some otherprojects in middle-east and North Africa.Ashley is trained as an architect with a strong interest in the development and evolution of cities, as well as thefundamental role and contribution of architecture to the urban fabric. A number of his other previous projectsreflected this, including the successful competition for Elizabeth House whilst at Allies and Morrison. In terms ofarchitecture, Ashley is interested in all forms of buildings from very big to very small - having designed anythingfrom a large Russian City to a small beach house through to a power station and a football stadium - and thedesign of infrastructure and how it can integrate into the public realm. Overarching all of this is his deep interestin the evolution of cities and the role and responsibilities of architecture and landscape in an urban and strategiccontext. In particular, Ashley is interested in social infrastructure and the way it can act as a catalyst for vibrancyand regeneration within city fabric.Beyond his passion for architecture, Ashley has a love of travel and different cultures. Twice, he has taken morethan a year to travel around the world from India, to South America to the Middle East and Asia. Theseexperiences of many places and their people have shaped Ashley’s attitude to life as well as given him endlessinspiration as an architect. His experience of diverse parts of the world have allowed him to form a strongrespect for the roles of nature and landscape as well as a deep interest in what defines a sense of place and asustainable city. Beyond travel Ashley enjoys the surf and the sea as well as cooking and mountain trekkinghaving once trekked to the base of Mt. Everest in Nepal. P4 2012 Copyright Link to China
  • 5. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovService Content and Procedures1. Know Populous business and its direction of development in China, including its focus cities of developmentand main clients classification;2. Know the purpose and budget of this publicity of Populous in China;3. Make proper media promotion plan and service within the budget according to the purpose;4. 50% of the service fee will be charged in advance after both signing the service agreement;5. The other 40% will be charged when half of the project has been done;6. The rest 10% will be charged when the project is done and project summarization is handed in.PR Strategy1. Know clients’ core business and its target clients:Populous core business is to design main stadiums, public facilities and planning of cities and its target clients aremain leaders of local government urban planning bureau, investment invitation office, tender office and largedevelopment companies of real estate.2. Strategy of choosing media2.1Choose media categoryThe main sources of Populous clients’ daily information are local main party and city newspapers, local portalwebsites, news website controlled by the local main newspaper group, national finance portal websites, nationalmain financial newspapers and their websites, architectural newspapers and magazines and vertical websites ofarchitectural building materials.2.2 Choose the local mainstream mediaCooperate with the mainstream media to conduct regional promotion in Populous focus cities of developmentsuch as Chengdu, Chongqing, Wuhan and Shanghai so as to meet the target clients’ daily reading habits which islikely to generate affability.2.3 Choose national authoritative mediaSelect 1-2 national news portal sites and national news agency to issue a press release, which will generate anationwide impact. Being able to issue a news release in a national authoritative media, especially media with abackground of government, is a convincing demonstration to the clients of local government which fullyembodies the extraordinary strength of Populous.3. Strategy of the contents of news release:3.1 Focus on the personnelAn architectural designer is the soul of a building, so we must focus on the personnel while composing the newsrelease. Through describing the splendid opinions of the president of Populous and the designer Ashley issued inChinese top-class official activity(Western China International Economy & Trade Fair) and the high class academicworkshop (Tongji University) and his personal understanding to the architectural design and planning of cities, topresent an image of master designers with both professional knowledge and humane care. Comparing to otherslavish introduction of companies’ performance, this appears more vivid and more likely to be accepted by themedia and readers.3.2 The news release with graphs has a much better effect than the one with only words does. P5 2012 Copyright Link to China
  • 6. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovAchievementsThe two activities which the president of Populous and the main designers Ashley Munday were invited to duringOctober and November, 2011 are respectively:1. Western China International Economy & Trade Fair held in Chengdu on Oct. 17th where they delivered a speechin the "Eco-city and Green Building Summit Forum”.2. Participate in the seminar -"Cities with continuous improvement - modern design and history coexist" with theteachers and students of the Architecture and Urban Planning Institute of Tongji University on Nov. 1st anddelivered a relative keynote speech.The designers achieved soft publicity in the news release in the above activities and got the following advertisingachievements:1. Construct a high brand image for clients through issuing a news release in national portalsand websites of thenational news agency;2. Improve the client’s popularity in the target market through issuing a news release on local media of its maindevelopment area such as Wuhan, Chengdu, Chongqing, Shanghai and so on;3. Issue a news release through government websites, which makes the government official in charge of urbanplanning assured to cooperate with Populous;4. Release press in the websites of construction, building materials, design industry and so on to promote ourclients’ reputation, and expand the relationship in the industry.After 30 days promotion, the search result of Ashley Munday on Google rises from zero to more than23,000,000 items now. See the figure: P6 2012 Copyright Link to China
  • 7. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-Nov News release of the activity in Chengdu Summary:The president of the world-renowned architectural design firm-Populous and the architectural designer AshleyMunday were invited to participate in the 12th Western China International Economy & Trade Fair held inChengdu. In the "Eco-city and Green Building Summit Forum”, a splendid speech on the planning of energy ineco-cities—Green Magic-Turn trash into Energy was delivered which was highly praised by the participant anddomestic and overseas counterparts. Munday’s Green Magic created a new generation of waste recycling andenergy conversion center. Using a variety of zero-emission technologies, including bio-heat and other emergingcleaning technologies, waste will be turned into fuel which will integrate these buildings into the urban centers. Full Text: Green Magic-Turn trash into Energy —An interview with the famous architectural designer Ashley Munday The president of the world-renowned architectural design firm-Populous and the architectural designer Ashley Munday were invited to participate in the 12th Western China International Economy & Trade Fair held in Chengdu in October 17th. 2011. In the "Eco-city and Green Building Summit Forum”, a splendid speech on the planning of energy in eco-cities—Green Magic-Turn trash into Energy was delivered which was highly praised by the participant and domestic and overseas counterparts. Construction low-carbon eco-city is an international development trend. During the 12th Five-year Plan, construction of green buildings in China will step into rapid development phase from enlightening phase. So, as key activity of the 12th Western China International Economy & Trade Fair, national leaders, famous domestic and overseas scholars, master designers of architecture and urban planning and representatives from other related fields were invited to discuss the sustainable development of eco-cities and green buildings on the "Eco-city and Green Building Summit Forum”. As a member of the delegation of the Sino-British Trade Association, The president of the world-renowned architectural design firm-Populous and the architectural designer Ashley Munday delivered a brilliant speech on the Forum. Munday has chaired the design projects of a series of large-scale urban planning and construction of public facilities, among which, the overall development planning project of 2012 London Olympic Park helped London win the right to host the Games; another green trash power plant project building for Kereckwoods district in Brent Cross Center, west London, succeeded in turning waste into energy and provided household electricity and hot water for the buildings in the entire development area plus another 18,000 families. The latter one is also adopted in the successful cases of this speech. The green environmental protection is not only just science or technology, but also an attitude towards buildings and cities. In this battle of defending human living space and physical and mental well-being, Munday thinks the architectural designers should burden reasonable duties to design real green and ecological buildings and space environment rather than just blindly adopt some so-called green technologies which will be turned out to consume more energy than ordinary buildings by ten or even more times finally. He believes that instead of spending a lot of money using expensive active energy-saving green technology, the passive energy-saving technologies should be adopted such as natural ventilation and lighting. Several years ago, while designing the renewal program in the center of Doha in Qatar, Munday adopted the local ancient Arabian indoor cooling methods with natural wind by adding wind outlet on the roof of every building. Simply adjusting the architectural design can save 30% to 40% of the air conditioning energy consumption. P7 2012 Copyright Link to China
  • 8. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovUnder the background of an increasingly emerging global energy crisis, the green trash power plant project inwest London introduced by Munday in the Western China International Economy & Trade Fair is an undoubtedsolution to the economic sustainable and green environment protection at the macro level, which can solve thechallenges faced by fast-growing cities: 1. Scarcity of urban land resources. We cannot endure the cost sacrifice precious land resources to bury trash any more. 2. Urban trash management. 3. Energy crisis. 4. Natural environmental protection.Trash recycling and power plants tend to remind people of a pungent burning smell and the bleak gray suburbanplants. Munday’s Green Magic created a new generation of waste recycling and energy conversion center. Usinga variety of zero-emission technologies, including bio-heat and other emerging cleaning technologies, waste willbe turned into fuel which will integrate these buildings into the urban centers. In addition, Munday wanted theproject to be open to the public from the beginning, making it an educational window of the green building andtechnology of sustainable development. Now it has become the most innovative local landmark.The speech and cases Munday has given in the Western China International Economy & Trade Fair are refreshing.As he mentioned: the city has never been a still topic which has the past, presence and the future; meanwhile,urban planning should not be a still work as well which should be regarded as a carrier and include a variety ofpossibilities, connect the past and the future, and contain the change. All great cities have interior flaws whilethe urban planning should allow these possibilities. A city will never be crafted overnight perfectly, but should becontinuously improved and cultivated. P8 2012 Copyright Link to China
  • 9. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovMedia release of the activity in Chengdu (Part of the representatives) Website: chinanews.com A news portal website of top 100 in China as well as a provider Site Intro: of original Chinese news information on global Internet Major Category: News Portal Whole China Coverage: Date: 2011/10/19 Words: 1247(Chinese) Turn trash into energy--The famous designer will use Green Headline: Magic to construct Eco-city. Link: http://www.chinanews.com/life/2011/10-19/3399445.shtml P9 2012 Copyright Link to China
  • 10. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo2: Reported by Hexun.com Website: Hexun.com Chinas earliest and largest finance portal, one of the top Site Intro: 100 websites in China. Category: Finance Major Coverage: Whole China Date: 2011/10/19 Words: 1273(Chinese) Turn trash into energy--The famous designer will use Green Headline: Magic to construct Eco-city. Link: http://news.hexun.com/2011-10-19/134351097.html P10 2012 Copyright Link to China
  • 11. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo3: Reported by Chongqing Newspaper Group A mainstream portal website in Chongqing hosted by Site Intro: Chongqing News Group Major Category: News Portal Chongqing City Coverage: Date: 2011/10/19 Words: 1280(Chinese) Turn trash into energy--The famous designer will use Green Headline: Magic to construct Eco-city. Link: http://news.cqnews.net/html/2011-10/19/content_9255893.html P11 2012 Copyright Link to China
  • 12. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo4: Reported by Chongqing Morning Post Website: cqcb.com A local mainstream official website in Chongqing hosted Site Intro: by Chongqing Morning Post Major Category: News Portal Chongqing City Coverage: Date: 2011/10/19 Words: 1274(Chinese) Turn trash into energy--The famous designer will use Green Headline: Magic to construct Eco-city Link: http://www.cqcb.com/cbnews/instant/2011-10-19/31896.html P12 2012 Copyright Link to China
  • 13. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo5: Reported by bmlink.com Website: bmlink.com Site Intro: China’s best portal website of Building Materials Industry Building Major Category: Whole China Industry Coverage: Date: 2011/10/19 Words: 1263(Chinese) Turn trash into energy--The famous designer will use Green Headline: Magic to construct Eco-city. Link: http://www.bmlink.com/news/message/353369.html P13 2012 Copyright Link to China
  • 14. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo6: Reported by workcn.cn Website: workercn.cn Site Intro: A website with a background of government Major Category: News Portal Whole China Coverage: Date: 2011/10/19 Words: 1265(Chinese) Turn trash into energy--The famous designer will use Green Headline: Magic to construct Eco-city. Link: http://big5.workercn.cn/firm.workercn.cn/c/2011/10/19/1813978086.html P14 2012 Copyright Link to China
  • 15. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo7: Reported by Changjiang News Group Website: cnhan.com A regional news portal website in Wuhan hosted by Site Intro: Changjiang News Group Major Category: News Portal Hubei Province Coverage: Date: 2011/10/19 Words: 1160(Chinese) Headline: Future City Planning: Turn trash into Energy Link: http://news.cnhan.com/content/2011-10/19/content_1335964.html P15 2012 Copyright Link to China
  • 16. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo8: Reported by Chengdu Daily Newspaper: Chengdu Daily A mainstream daily newspaper with the largest circulation Newspaper Intro: 600,000 and impact in western China hosted and managed by Chengdu Daily News Group. Local daily Major Category: Sichuan Province news Coverage: Date: 2011/10/18 Words: 174(Chinese) Headline: Construct a waste-to-energy conversion center Epaper Link: http://e.chengdu.cn/html/2011-10/18/content_270435.html P16 2012 Copyright Link to China
  • 17. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo9: Reported by scnews.newssc.org Website: scnews.newssc.org Site Intro: News portal in Sichuan Province hosted by local government Major Category: News Portal Sichuan Province Coverage: Date: 2011/10/19 Words: 1909(Chinese) Green Magic: Turn trash into Energy-- An interview with Headline: the famous architectural designer Ashley Munday Link: http://scnews.newssc.org/system/2011/10/19/013340191.shtml P17 2012 Copyright Link to China
  • 18. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo10: Reported by dichan.sina.com.cn Website: Sina.com.cn It is China’s largest news portal website with an average Site Intro: daily access of more than 100,000,000. Major Category: News Portal Whole China Coverage: Date: 2011/11/24 Words: 983(Chinese) Headline: Green Magic—Construct new eco-cities Link: http://news.dichan.sina.com.cn/2011/11/25/409917.html P18 2012 Copyright Link to China
  • 19. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo11: Reported by www.qq.com Website: Sichuan district channel of www.qq.com- cd.qq.com One of China’s national largest news portals with Site Intro: an average daily access of more than 100,000,000. Category: News Portal Category: News Portal Date: 2011/10/19 Date: 2011/10/19 Headline: Eco-city and Green Building Summit Forum Link: http://cd.qq.com/a/20111019/000147.htm P19 2012 Copyright Link to China
  • 20. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo12: Reported by Sichuan Daily Newspaper: Sichuan Daily The most authoritative comprehensive newspaper in Sichuan Newspaper hosted by Sichuan Daily News Group with a circulation of Intro: more than 400,000. Category: Local daily news Major Coverage: Sichuan Province Date: 2011/10/18 Words: 2066(Chinese) Headline: Green-Eco: Voice of the World & Action in Sichuan Epaper Link: http://sichuan.scol.com.cn/dwzw/content/2011-10/18/content_2979417.htm?node=968 P20 2012 Copyright Link to China
  • 21. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNews release of the activity in ShanghaiSummary:On November 1, 2011, the president of the world-renowned architectural design firm-Populous and thearchitectural designer Ashley Munday were invited to communicate with the teachers and students of theArchitecture and Urban Planning Institute of Tongji University on the theme of "Cities with continuousimprovement - modern design and history coexist". Munday’s demonstration speech was praised for severalworldwide architectural designs and planning project performed by himself in the past decade.Munday thinks that every city has its own geographical sense, as well as existing urban conditions whichdetermined the local culture and life style. Urban planning needs to keep the features of its environment,cultural and history so as to establish a solid foundation for the futureFull Text: Continuously improved city – Modern design coexists with history --An interview with the famous architectural designer Ashley MundayOn November 1, 2011, the president of the world-renowned architectural design firm-Populous and thearchitectural designer Ashley Munday were invited to communicate with the teachers and students of theArchitecture and Urban Planning Institute of Tongji University on the theme of "Cities with continuousimprovement - modern design and history coexist". Munday’s demonstration speech was highly praised for hisseveral worldwide architectural designs and panning projec.Munday thinks that every city has its own geographical sense, as well as existing urban conditions whichdetermined the local culture and life style. Urban planning needs to keep the features of the environment,cultural and history so as to establish a solid foundation for the future.Munday applied his design philosophy in a series of large-scale urban planning and construction of publicfacilities he presided, among which, the overall development planning project of 2012 London Olympic Parkhelped London win the right to host the Games. Comparing to the well prepared bid Declaration of Paris, thedesign team led by Munday worked closely with the government and planned for the development andtransformation of the old eastern London. The main theme of their bid for the Olympics is: clarifying the lack ofthe city and what kind of impact the Olympic legacy will bring to the city. Major sports facilities should not beisolated to sports park but integrated with the public’s daily work and life. They should be regarded as a kind oflarge public buildings, or social welfare infrastructure to serve the surrounding community not just to servemajor events. This unique concept impressed the Assessment Committee deeply and became the key to thesuccess of the London bid for the Olympics.During the past 20 years, China has bid and organized many international events from the individual events tolarge-scale sports event, therefore a large number of high level competition venues have been constructed.However, meetingthe demands of short-term events is no longer the only purpose of the construction of venues.Such venues with high investment tend to locate in the new urban areas. How to effectively use these facilities tomake long-term benefits for the local peoples daily life? Munday introduced the case of Nanjing Complex YouthOlympic Village which caused extensive discussion among the teachers and students at the meeting.In 2014, Nanjing will host the second Youth Olympic Games. Nanjing municipal government wants to take thisopportunity to plan and build a complex Youth Olympic City in Hexi New District. Early in the beginning of thedesign, Munday, with reverse thinking, recommended to consider the Youth Olympic heritage as a primary task.The target is to design a Youth Olympic City suitable for daily use and at the same time to meet the demands ofthe 2014 Youth Olympic Games which will last a few weeks. The project will cover an area of about 20 hectares P21 2012 Copyright Link to China
  • 22. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-Novwith a total construction area of about 500,000 square meters. It will be a sustainable ecologicaldemonstration zone with low-carbon and energy saving features. The project will not only be the service andentertainment area for the Youth Olympic tournament, but also very close to the local people’s life.The speech and cases Munday has given in the academic workshop with the teachers and students of theArchitecture and Urban Planning Institute of Tongji University are fresh. As he mentioned: the city has neverbeen a static proposition which has the past, presence and the future; meanwhile, urban planning should not bea static thing as well which should work as a carrier and includes a variety of possibilities, connects the past andthe future, and contains the change. All great cities have interior flaws while the urban planning in the designshould allow these possibilities. A city will never be done overnight or perfectly crafted, but should becontinuously improved and cultivated. P22 2012 Copyright Link to China
  • 23. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovMedia release of the activity in Shanghai (Part of the representatives) Website: huanqiu.com Top 100 websites in China hosted by Global Times as well as an Site Intro: international information-based website with nearly an average daily IP access of 20,000,000. Major Category: News Portal Whole China Coverage: Date: 2011/11/2 Words: 1774(Chinese) An interview with the famous architectural designer Headline: Ashley Munday: To perfect the urban design needs coexistence of modernization and history Link: http://china.huanqiu.com/roll/2011-11/2136020.html P23 2012 Copyright Link to China
  • 24. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo2: Reported by Jinghua Times Website: jinghua.cn The official website of the most influential newspaper in Site Intro: Beijing -Jinghua Times Category: News Portal Major Coverage: Beijing City Date: 2011/11/3 Words: 1791(Chinese) Cities with continuous improvement, modern design and Headline: history coexist Link: http://news.jinghua.cn/351/c/201111/02/n3521546.shtml P24 2012 Copyright Link to China
  • 25. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo3: Reported by China Business News Media Website: yicai.com A professional financial news website hosted by China Business News Group. It is a domestic advanced financial Site Intro: website as well as a provider of important original financial information. Major Category: Finance Whole China Coverage: Date: 2011/11/2 Words: 1775(Chinese) Cities with continuous improvement, modern design and Headline: history coexist—An interview with the famous architectural designer Ashley Munday Link: http://www.yicai.com/news/2011/11/1176855.html P25 2012 Copyright Link to China
  • 26. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo4: Reported by dian.sina.com.cn Website: Dichan.sina.com.cn- Sina.com.cn It is China’s largest news portal website with an average Site Intro: daily access of more than 100,000,000. Major Category: News Portal Whole China Coverage: Date: 2011/11/7 Words: 1774(Chinese) An interview with the famous architectural designer Ashley Headline: Munday: needs modern to coexist with history for perfecting It the city design. Link: http://news.dichan.sina.com.cn/2011/11/07/400368.html P26 2012 Copyright Link to China
  • 27. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo5: Reported by China architecture industry website Website: 建筑中国网- m6699.com A website of architectural information with all the visitors Site Intro: who are architecture-related. Building Major Category: Whole China Industry Coverage: Date: 2011/11/7 Words: 1263(Chinese) Ashley Munday:It needs modern to coexist with history for Headline: perfecting the city design. Link: http://arch.m6699.com/content-35705.htm P27 2012 Copyright Link to China
  • 28. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo6: Reported by www.21city.org Website: www.21city.org An urban planning industry portal website whose readers Site Intro: are most from city planning and operation field. Major Category: Government Whole China Coverage: Date: 2011/11/16 Words: 2061(Chinese) An interview with the famous architectural designer Ashley Headline: Munday: needs modern to coexist with history for perfecting It the city design. Link: http://www.21city.org/view-13491-1.html P28 2012 Copyright Link to China
  • 29. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo7: Reported by CHINA Real Estate Design League Website: CHINA Real Estate Design League - sjlm.net.cn A website of Chamber of Real Estate of China National Federation of Industry and Commerce hosted by China Site Intro: Real Estate Design Union with the main visitors who engaged in real estate and design. Real Estate Major Category: Whole China Industry Coverage: Date: 2011/11/8 Words: 1769(Chinese) It needs modern to coexist with history for perfecting the city Headline: design Link: http://www.sjlm.net.cn/2011-11/2011118101113.htm P29 2012 Copyright Link to China
  • 30. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo8: Reported by MSNFrom msn.huanqiu.com Website: MSN Chinese network- msn.huanqiu.com MSN portal website in China as well as a top 50 main Site Intro: domestic portal in China as well. Major Category: News Portal Whole China Coverage: Date: 2011/11/2 Words: 1502(Chinese) An interview with the famous architectural designer Ashley Headline: Munday: needs modern to coexist with history for perfecting It the city design. Link: http://msn.huanqiu.com/china/roll/2011-11/2136020_2.html P30 2012 Copyright Link to China
  • 31. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo9: Reported by China Plan Net Website: China Plan Net- zgghw.org Site Intro: the current world largest Chinese portal of urban planning. Major Category: Government Whole China Coverage: Date: 2011/11/3 Words: 1790(Chinese) It needs modern to coexist with history for perfecting the city Headline: design. Link: http://www.zgghw.org/html/guihuafangtan/zhuanjiafangtan/20111103/14808.html P31 2012 Copyright Link to China
  • 32. Link to China Cases Sharing Global famous Architectural Design Firm Populous 2011Oct-NovNo10: Reported by Free Architecture Report Website: Free Architecture Report- far2000.com Far2000 is a professional website of Chinese architectural Site Intro: design with a high popularity in architectural industry. Building Major Category: Whole China Industry Coverage: Date: 2011/11/4 Words: 1773(Chinese) An interview with the famous architectural designer Ashley Headline: Munday: needs modern to coexist with history for perfecting It the city design. Link: http://www.far2000.com/information/media/20111104/1104262O52011.html P32 2012 Copyright Link to China