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THE NEW YORK TIMES, SUNDAY, OCTOBER 25, 2009 LI 13
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Long Island Homes
WARM UP TO
WINTER AT HOME
HOT IDEAS FOR A WARM,
INVITING INTERIOR
With winter on the horizon, now is
the time to take steps to ensure that
your home is a toasty haven. “Spruce
up your home by installing a new
wood floor, topping it with a great
area rug and painting the walls,”
suggested Wendy Fried, owner of
G. Fried Carpet & Design Center.
If new floors are not in your budget,
refinishing your existing hardwood floors
can really brighten up a home’s interior.
Installing wall-to-wall carpeting is
also a beautiful and practical design
solution. “Wall-to-wall acts as great
room insulation, especially with our
new pads that have greater insulating
properties,” said Bruce Hall, president
of Sid Hall Floors. Carpeting is espe-
cially useful in drafty spaces such as
basements, and in rooms over garages
and porches.
If you seek a quick room redo, you
won’t wait long at Fabric Mill. That’s
A Nourmak rug from G. Fried Carpet & Design Center.
good news for anyone who wants a Photo: Nourison Industries.
fresh look for the holidays. “We can fabricate brand-new window treatments and slipcovers,
and even reupholster your existing sofas and chairs in just a few weeks to one month,” said
Mitchell Bassen, owner of Fabric Mill. “We are set up to provide both great values and fast
turnarounds.” Beyond a totally new look for a room, draperies with linings or interlinings help
retain heat and block cold air.
Update your family room or home office with the sleek, streamlined storage solutions
for today’s flat-screen televisions and computer monitors. “Our clients are using desks,
consoles and tables instead of deep, bulky armoires,” explained Meredith Waldner Stern, a
principal of Waldner’s Business Environments. Opt for adjustable mounting solutions that
raise monitors off surfaces or hang on the wall. These space-saving solutions also offer
ergonomic comfort.
Custom wood shutters are stylish,
practical and versatile window treat-
ments that can be created for every type
of window and doorway, and painted
to match all decors. “Shutters also have
natural insulating properties and are very
effective at controlling the flow of air and
light,” said Frank Rubino, president of
Aart Custom Shutters.
Silk Weave flooring from Sid Hill Floors. A window treatment from Aart Custom Shutters.
A home office from Waldner’s Business Environments.
Going Green
WATER CONSERVATION
• Go hands-free with motion sensor faucets from Blackman Plumbing, and control
the flow by using showerheads with flow restrictors from Kolson.
• Make a smart choice with dual flushing system toilets available at Blackman
Plumbing and Kolson that save water with different waste-elimination controls.
SMART FLOORING SOLUTIONS
• Opt for carpet made from a sustainable source. Mohawk’s SmartStrand with
DuPont Sorona is crafted of a fiber derived from corn sugar. This soft, durable,
well-priced and stain-resistant carpet is available at G. Fried Carpet.
• Step up to bamboo and cork flooring, which are made from renewable sources. Sid Hall
Floors stocks cork flooring and G. Fried Carpet has both bamboo and cork choices.
This special advertising feature is sponsored by participating advertisers. The material was written by Anne Sternheim and did not involve the reporting or
editing staff of The New York Times. ©2009 The New York Times

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14 LI THE NEW YORK TIMES, SUNDAY, OCTOBER 25, 2009
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The Titian sectional from Signature Leather.
A few well-chosen accessories can do wonders.
“Add a knocker to your front door for a classic and dis-
tinctive look,” suggested Dale Landy, vice president of
Kolson. “Elsewhere in the home, freshen up the kitchen
or bathroom with new cabinet pulls, knobs or faucets.
Satin nickel, polished nickel and oil-rubbed bronze fin-
ishes are popular and available in a variety of styles and
price points.”
A new floor can change the whole look of the kitchen.
“You can make a custom-design statement with luxury vinyl
tile,” said Bruce Hall, president of Sid Hall Floors. Made ROHL’s Country Bath Collection from Kolson.
from recycled materials, luxury vinyl tiles offer unlimited
design potential and easy maintenance. Opt for styles that
resemble wood, ceramic tile, natural stone, marble or gran-
ite. You can even mix and match tiles to create interesting
borders or patterns.
New kitchen appliances are both practical and stylish.
If you seek inspiration, head to the Living Kitchen show-
rooms at Mr. Jay Appliances to view top-quality Sub-Zero
and Wolf models.
There are fast and practical additions that can make
the bathroom a warm and welcoming retreat. “Heat
lamps and heated towel bars will enhance your life with-
out breaking the bank. And they make great gifts,” said
David Lyon, managing director, showroom operations for
Blackman Plumbing.
Finally, prep your closets for winter. “Go through your
clothes, discard your unused apparel and substitute sum-
mer for winter wear,” advised Harvey Feder, vice president
of California Closets. The company has adjustable stor-
age systems that can change with the seasons: shelves for
bulky winter items such as sweaters and hanging racks for
summer’s lightweight, wrinkle-prone clothing.
CUSTOMIZED LUXURY
Everyone’s definition of luxury is personal. That’s why
customized design for every room in the home is the key
to true comfort. For some, luxury is all about sumptuous
Drapes from Fabric Mill.
fabrics in an array of colors, prints, textures and materials.
“Animal prints in silk velvet, chenilles and jacquards bring a
vibrant accent to a room when used on pillows, throws and
on upholstery,” said Paulette Yaghoubi, owner of
Mells Karon, a store overflowing with marvelous fabrics
and trimmings. “Faux-fur throws, pillows and bedspreads
are also hugely popular and make a real design impact.
Faux leather in a basket-weave pattern is also hot right now
in upholstered pieces, pillows and wall coverings. Genuine
zebra and cowhide floor coverings are also a big hit.”
Nothing finishes a room like the right window treat-
ments. Today, customers are opting for simple silk drapes.
Trimmings from Mells Karon. An Elegancia bath from Blackman Plumbing.

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THE NEW YORK TIMES, SUNDAY, OCTOBER 25, 2009 LI 15
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For a more elaborate look, embellish
your drapes with crystal trimmings. In
addition, select window-treatment hard-
ware to suit your room’s style.
As for color, customers are look-
ing for bold and bright hues that make
a statement. “Lemon, lime, lavender,
gold, red, purple and brown are all
hugely popular,” said Yaghoubi, “along
with vibrant combinations like purple
with gold or silver and the classic blue
and brown.”
For others, true luxury is complete
relaxation in great style. “Our custom-
ers love to lounge in their media rooms,
family rooms and living rooms, and we
provide contemporary leather furniture
ideally suited to that,” said Leonard
Zion, owner of Signature Leather, which
carries lines by Natuzzi, Ekornes, W.
Schillig and American Leather. You’ll find
an impressive array of leather chairs,
sofas, sectionals, lounges and chaises
available in more than 200 leather and
color choices.
When it comes to warmth and A Sub-Zero kitchen from Mr. Jay Appliances.
luxury, what could be better than
making your bathroom a private spa
retreat? Head to Blackman Plumbing
for a trio of bright ideas. Cold tiles are
a thing of the past with in-floor radi-
ant heating systems that can be set to
warm the floor before you enter the
bathroom each morning. What else is
available? Consider the therapeutic
benefits of the Bain Ultra Tub, an air
masseur tub that combines a heated
backrest and an effervescent water
massage. Finally, a thermostatic show-
er system can be preset so the water
flows at your desired temperature.
GREAT OFFERS
Now is a great time of year to invest
in new energy-efficient appliances.
“We’re offering rebates up to $75 on
refrigerators and up to $50 on wash-
ing machines that meet ENERGY STAR
requirements,” said David Leibowitz of
Mr. Jay Appliances. The offers are valid
now through December 31, 2009, and
rebate forms are available in the store
or online at www.lipower.org. A closet/office from California Closets.
While the weather is cooling, it may be a good time to
think about next summer and air conditioning. That’s because
Advertiser Directory
New York Unique Indoor Comfort is making an offer you
just can’t refuse. The company specializes in retrofitting
Aart Custom Shutters Mells Karon
older homes with high-velocity air conditioning systems that 7701 Roosevelt Avenue 19 Bryant Avenue
deliver cool air through two-inch flexible tubing that prevents Jackson Heights, NY 11372 Roslyn, NY 11576
architectural disruption and the need to remodel. The high- (718) 424-3737 (516) 484-3000
www.aartshutters.com www.mellskaron.com
velocity system is cool, comfortable, draft-free and quiet.
Said Chris McGuire, the general manager, “Right now, we are
Mr. Jay Appliances
offering an off-season special along with an instant $1,500 Blackman Plumbing 294 Hillside Avenue
Supply Company
rebate from the manufacturer.” 240 Broadway
Williston Park, NY 11596
(516) 248-6767
Huntington Station, NY 11746
www.mrjayappliances.com
(800) 843-2695
www.blackman.com
See website for all New York Unique
showroom locations. Indoor Comfort
(888) 491-9030
www.newyorkunique.com
California Closets
700 Shames Drive
Sid Hall Floors
Westbury, NY 11590
106 Northern Blvd.
(516) 334-0077
Great Neck, NY 11021
www.calclosets.com
(516) 487-5591
Fabric Mill
Signature Leather
219 South Service Road
627 Broadhollow Road
Plainview, NY 11803
(Route 110)
(516) 465-6400
Melville, NY 11747
www.fabricmill.com
(631) 777-7890
www.signatureleather.com
G. Fried Carpet
& Design Center
800 Old Country Road Waldner’s Business
Environments
Westbury, NY 11590
125 Route 110
(516) 333-3900
Farmingdale, NY 11735
www.gfriedcarpet.com
(631) 844-9300
www.waldners.com
Kolson
653 Middle Neck Road
Great Neck, NY 11023
(516) 487-1224
www.kolson.com
A high-velocity air conditioning system from
New York Unique Indoor Comfort.
Home Heating Tips
Mark Schmittzeh, director of sales and mar-
keting at Blackman Plumbing, recommends
the following steps to get your home ready
for the winter cold:
• Check for air leaking in and out around
doors and windows, and make sure they
are properly caulked.
• If your home does not have storm win-
dows, seal windows with plastic.
• If you have an oil boiler, have it cleaned
and tuned.
• If you have a gas furnace, ensure that the
filters are clean.
• Consider upgrading to a new oil or gas
boiler or a new oil or gas furnace. Your
home will be warmer and you’ll recoup
your investment over time with a savings
in heating bills.