Social Media Workshop Cairns | Social Buzz 17th March 2014, a guide to Instragram

4. Social Media Flash
By the end of 2014 Manila in the
Philippines will be the first Mobile User
Country, meaning that they will access
the internet through their mobile devices
rather then a PC.
Micro Videos will be the trend,
small videos under a minute.

5. Google Plus FINALLY Hits the Tipping Point
Google Plus just turned 2 years old.
300 million people (up from 190 million in May)
will it pass Facebook in 2014? the "tipping
point" late in the year and be a solid threat to
Facebook's dominance in 2015.

7. What?
Why?
How?Business

8. What?Business
1.First Network to Grow rapidly without a
PC Platform
2.Mobile Native
3. Uses #hashtags like twitter, Google plus
and Pinterest, also FB
4. Doesn’t require a great deal of
conversation

9. Why?Business
•Upload Images and micro
Videos
•Create a following based on
your product/service
•Can send private images or
videos to followers/friends
•Build Your Brand
•Easily share with Other SM
Networks

10. How?Business

11. • Social media is about people
• Power of Video and Images
• Consider using both of these to enhance your
business
• Think Locally, act Globally…

12. Lets Get Social…

13. Break to Network

14. Hash Tags Dos and Don’ts
• #hashtag Do
• Do take time to research your industry and niche
• Do participate in the use of #hashtags to build
your brand
• Do follow those using your hashtags or
competitors
• Do create brief or short #hashtags
• Do research websites to help you Google
Hashtags 

15. Hash Tags Dos and Don’ts
• #hashtag Don’t
• Don’t Forget # are a tool that can be used to do damage.
• Don’t underestimate the negative sentiment that might be
bottled up about your brand and unleashed via #
• Don’t create hashtags that are too general and open to
broad interpretation or multiple meanings
• Don’t use general trending hashtags for marketing i.e Just
in Beiber
• Don’t create Hashtags for Brands that you don’t have
permission to use
• Don’t over use them 2 to 10 is enough

16. • Create an Account
• Follow others and make comments
• Be proactive and very social
• 80/20 rule
• Have heaps of fun
• Use the tools listed to asssist you

17. Time To Review & Questions?
• What have you learnt?
• What is the next step?
• What Action can you do this week?
Next Social Buzz will be Mid April
Instagram Workshop April $57 half day

18. 1. Download the Social Media
App in the App Store $1.99
Purchase Social Media
online Training for $99
social Buzz special
Discounted from $197…
Up and Coming workshop on Instagram
Early Bird Discount $57
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