FACEBOOK TRAINING
LEANNE PEARD
Copyright 2012 Leanne Peard t/as Social Media Specialist
Making a Difference in Business
So...
Learning outcomes
 Create Facebook personal page
 Create Facebook business page
 Design Facebook business page
 Implem...
Create Facebook
Personal Profile
How to create a personal Profile
Copyright 2012 Leanne Peard t/as Social Media Specialist
Go to www.facebook.com
Provide your first name, last name, email
address, password, gender and birthday
Click on ‘Sign up’
You may choose to ‘Find Friends’ or proceed to
the next step
Simply click on ‘Skip’ to go to the next step
To add information to your profile, provide your academic background
like your school where you finished high school, univ...
Click on ‘Save & Continue’ to go to the next step
‘Upload a Photo’ or simply take a
photo of yourself by clicking ‘Take
a Photo’.
Click on ‘Save & Continue’ to
proceed to the next step
Click on ‘Go to your email’ on the top most
portion of your Facebook page to confirm your
newly created personal page
Click on the link provided to
confirm your account
Click on the link provided to
confirm your account
You now have a Facebook
Personal Page.
Take a look at your newly created
Facebook Personal Page
Create Facebook
Personal Profile
How to post
Copyright 2012 Leanne Peard t/as Social Media Specialist
Go to ‘What’s on your mind?’
section on your Facebook page
After clicking on ‘Post’ your newly posted status,
photo, video, place or life event will automatically
be shown on your p...
Create Facebook
Personal Profile
How to upload a picture
Copyright 2012 Leanne Peard t/as Social Media Specialist
On your Facebook page, Click on
‘Upload Photo/Video
Choose the photo that you would like
to upload from your computer files
The newly uploaded photo will now be
shown in your Photos folder and in
your timeline
If you would like to add photos into your
profile, simply click on ‘Add Photos ‘ on the upper
right portion of your Facebo...
Find and choose the photo that you would
like to add to your Facebook profile from
your computer
Type in the name of the album
and the title of the photo
The photo will now be shown in
your timeline
You can also view your newly uploaded photo on
your Photos folder on your Facebook page
Create Facebook
Personal Profile
How to upload a video
Copyright 2012 Leanne Peard t/as Social Media Specialist
Click on ‘Upload photo/Upload
video on your Facebook page
Choose the video that you would like to
upload from your computer files
Wait until the video has been uploaded
completely into your Facebook page
After uploading the video completely, you will receive a
notification on your window screen and by email that the
newly up...
Simply wait for the notification to pop
up or be sent to your email
After you receive the notification, you can
automatically view the newly uploaded
video on your timeline
Create Facebook
Personal Profile
How to upload an external link
Copyright 2012 Leanne Peard t/as Social Media Specialist
Click on ‘Status’ on your
Facebook page
Copy the link from the website
from which you will get the link
Paste the link into the status area on your
Facebook page. You may choose to add a title of
the link if you want
Click on ‘Post’ to publish the external link you just added
into your Facebook page. After clicking on ‘Post’ the
external...
Create Facebook
Personal Profile
How to change privacy settings
Copyright 2012 Leanne Peard
t/as Social Media Specialist
Click the settings symbol on the upper right
corner of your Facebook page and choose
‘Privacy settings’
Choose the settings that you prefer for your profile, whether you
would like it to be public or not and whether you would ...
Make the changes that you prefer from the
choices given in the drop down menu.
Then, simply return to your profile page
Make the changes that you prefer from the
choices given in the drop down menu. Then,
simply return to your profile page
Create Facebook
Personal Profile
How to search for friends
Copyright 2012 Leanne Peard
t/as Social Media Specialist
Next to the name of your Facebook profile
(example, Michelle Smith) on the upper right
portion of your page, click on ‘Fin...
You can add friends from your ‘Personal contacts’ or
contacts you have in your email account or from the
‘People you may k...
Simply click on ‘Add friend’ found across the
name of the friend you would like to add
Create Facebook
Personal Profile
How to search for pages
Copyright 2012 Leanne Peard
t/as Social Media Specialist
On the top most portion of your Facebook page, you will
see a search box. Simply type in the name of the page
that you wou...
Click on the page that you would like to view from
the list provided according to your search
Create Facebook
Personal Profile
How to post on a page
Copyright 2012 Leanne Peard
t/as Social Media Specialist
Search the page where you would like to post
something. You may use the search box or locate
the page from your friends li...
On the page where you would like to
post something, click on ‘Status’
Type in the information that you would like to post on the
‘Post’ area of the page and then click on ‘Share’ for it to
be ...
Create Facebook
Business Page
How to create business page
Copyright 2012 Leanne Peard t/as Social Media Specialist
Two options in creating business
page
 Local business or place
 Company, Organisation or Institution
If you wish to add a
business page of a ‘Local
business or place’ follow
these steps
Copyright 2012 Leanne Peard t/as Soci...
At the bottom portion of your Facebook
page, click on ‘Create a page’
Choose ‘Local business or place’
from among the choices given
Choose the type of business you operate
from the dropdown menu provided
Tick your answer to the questions that follow
regarding the legitimacy of your business. Click
on ‘Save Info’ to proceed t...
business page of a
‘Company, Organisation or
Institution’ follow these
steps
Copyright 2012 Leanne Peard
t/as Social Media...
At the bottom portion of your Facebook
page, click on ‘Create a page’
Click on ‘Company, Organisation or Institution’. Choose the industry
that your company belongs from the dropdown menu prov...
You can add a photo to your company, organisation or institution
business page by clicking on ‘Upload from computer’ or ‘I...
Click on ‘Add a source to enable
advertising’ then click on ‘Enable Ads’
Your newly created business page is now
to ready for viewing on Facebook
Create Facebook
Business Page
How to change the time line
Copyright 2012 Leanne Peard t/as Social Media Specialist
Click on ‘Add cover’
Upload the photo from your
computer files
Choose the photo that you would like
to add as your timeline cover
You can add your profile picture if you want by clicking on ‘Upload
from computer’ if the photo is saved in your computer ...
You have just changed your timeline
and your profile picture
Create Facebook
Business Page
How to create a time line picture on PowerPoint
Copyright 2012 Leanne Peard t/as Social Medi...
Open MS PowerPoint
Insert the photo into the PowerPoint slide from
where you have saved it in your computer
Select the photo that you would like to create as a
timeline picture from your computer files
You can now edit the photo using the PowerPoint commands. After
editing the photo, save it in your computer for it to be r...
Create Facebook
Business Page
How to post from page to profile and back
Copyright 2012 Leanne Peard
t/as Social Media Spec...
Go to the ‘What’s new’ section of your business page. You
can choose whether you want to post a Status, Photo or
Video, Ev...
Provide the required information to be shown in your post. For
example, if it is an event, provide the name of the event, ...
Click on ‘Create’ for the newly created
event be shown on your timeline
Your post will automatically show up on your
timeline as soon as you click on ‘Post’
Go to ‘What’s on your mind’ section and type in the details
of your post. For example, if it is a status simply type in
yo...
Create Facebook
Business Page
How to optimize your Facebook business page
Copyright 2012 Leanne Peard
t/as Social Media Sp...
To optimize your Facebook business page ensure
that you do the following:
 Establish a good and reputable business profil...
To optimize your Facebook business page ensure
that you do the following:
 Share your business page to other Facebook use...
To optimize your Facebook business page ensure
that you do the following:
 Create a competition to invite people to visit...
Create Facebook
Business Page
When to post and what times, how to schedule a post
Copyright 2012 Leanne Peard t/as Social ...
When to post?
 The times are before work and after work, this is when
most people are likely to engage with you, Weekends...
Integrating people, process and technology!
Thank You
 For any more questions please do not hesitate to
contact me
 Like...
Facebook Training
Facebook Training
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Facebook Training

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In this training PowerPoint for Facebook, I have given you all that you need to create a basic profile, business page, upload images, when to post, what content to post and much much more, Please feel free to leave me a comment :)

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  • If you prefer to upload a photo, after clicking on ‘Upload a Photo’ simply choose the photo that you would like to upload from your computer. If you prefer to take a photo of yourself, after clicking on ‘Take a Photo’ your built-in computer camera will take a snapshot of you and such will automatically be uploaded to your Facebook page.
  • After you type in your status or added a photo or video or added a place or life event, click on ‘Post’ on the lower right hand portion of the box
  • Your photo should be in .jpg, .bmp, .png, .gif, and .tiff formats and does not exceed 15MB in size. Wait until the photo is uploaded completely into your Facebook page
  • Facebook Training

    1. 1. FACEBOOK TRAINING LEANNE PEARD Copyright 2012 Leanne Peard t/as Social Media Specialist Making a Difference in Business Social Media Specialist
    2. 2. Learning outcomes  Create Facebook personal page  Create Facebook business page  Design Facebook business page  Implement social media marketing strategies
    3. 3. Create Facebook Personal Profile How to create a personal Profile Copyright 2012 Leanne Peard t/as Social Media Specialist
    4. 4. Go to www.facebook.com
    5. 5. Provide your first name, last name, email address, password, gender and birthday
    6. 6. Click on ‘Sign up’
    7. 7. You may choose to ‘Find Friends’ or proceed to the next step
    8. 8. Simply click on ‘Skip’ to go to the next step
    9. 9. To add information to your profile, provide your academic background like your school where you finished high school, university, your current employer, the city you currently reside and your hometown
    10. 10. Click on ‘Save & Continue’ to go to the next step
    11. 11. ‘Upload a Photo’ or simply take a photo of yourself by clicking ‘Take a Photo’.
    12. 12. Click on ‘Save & Continue’ to proceed to the next step
    13. 13. Click on ‘Go to your email’ on the top most portion of your Facebook page to confirm your newly created personal page
    14. 14. Click on the link provided to confirm your account
    15. 15. Click on the link provided to confirm your account
    16. 16. You now have a Facebook Personal Page.
    17. 17. Take a look at your newly created Facebook Personal Page
    18. 18. Create Facebook Personal Profile How to post Copyright 2012 Leanne Peard t/as Social Media Specialist
    19. 19. Go to ‘What’s on your mind?’ section on your Facebook page
    20. 20. After clicking on ‘Post’ your newly posted status, photo, video, place or life event will automatically be shown on your page
    21. 21. Create Facebook Personal Profile How to upload a picture Copyright 2012 Leanne Peard t/as Social Media Specialist
    22. 22. On your Facebook page, Click on ‘Upload Photo/Video
    23. 23. Choose the photo that you would like to upload from your computer files
    24. 24. The newly uploaded photo will now be shown in your Photos folder and in your timeline
    25. 25. If you would like to add photos into your profile, simply click on ‘Add Photos ‘ on the upper right portion of your Facebook page
    26. 26. Find and choose the photo that you would like to add to your Facebook profile from your computer
    27. 27. Type in the name of the album and the title of the photo
    28. 28. The photo will now be shown in your timeline
    29. 29. You can also view your newly uploaded photo on your Photos folder on your Facebook page
    30. 30. Create Facebook Personal Profile How to upload a video Copyright 2012 Leanne Peard t/as Social Media Specialist
    31. 31. Click on ‘Upload photo/Upload video on your Facebook page
    32. 32. Choose the video that you would like to upload from your computer files
    33. 33. Wait until the video has been uploaded completely into your Facebook page
    34. 34. After uploading the video completely, you will receive a notification on your window screen and by email that the newly uploaded video is ready to view
    35. 35. Simply wait for the notification to pop up or be sent to your email
    36. 36. After you receive the notification, you can automatically view the newly uploaded video on your timeline
    37. 37. Create Facebook Personal Profile How to upload an external link Copyright 2012 Leanne Peard t/as Social Media Specialist
    38. 38. Click on ‘Status’ on your Facebook page
    39. 39. Copy the link from the website from which you will get the link
    40. 40. Paste the link into the status area on your Facebook page. You may choose to add a title of the link if you want
    41. 41. Click on ‘Post’ to publish the external link you just added into your Facebook page. After clicking on ‘Post’ the external link will automatically be viewable on your timeline
    42. 42. Create Facebook Personal Profile How to change privacy settings Copyright 2012 Leanne Peard t/as Social Media Specialist
    43. 43. Click the settings symbol on the upper right corner of your Facebook page and choose ‘Privacy settings’
    44. 44. Choose the settings that you prefer for your profile, whether you would like it to be public or not and whether you would like your profile to be searchable by the public or not by clicking on ‘Edit’ found across each section
    45. 45. Make the changes that you prefer from the choices given in the drop down menu. Then, simply return to your profile page
    46. 46. Make the changes that you prefer from the choices given in the drop down menu. Then, simply return to your profile page
    47. 47. Create Facebook Personal Profile How to search for friends Copyright 2012 Leanne Peard t/as Social Media Specialist
    48. 48. Next to the name of your Facebook profile (example, Michelle Smith) on the upper right portion of your page, click on ‘Find Friends’
    49. 49. You can add friends from your ‘Personal contacts’ or contacts you have in your email account or from the ‘People you may know’ list just below the ‘People in your contacts’ section
    50. 50. Simply click on ‘Add friend’ found across the name of the friend you would like to add
    51. 51. Create Facebook Personal Profile How to search for pages Copyright 2012 Leanne Peard t/as Social Media Specialist
    52. 52. On the top most portion of your Facebook page, you will see a search box. Simply type in the name of the page that you would like to search
    53. 53. Click on the page that you would like to view from the list provided according to your search
    54. 54. Create Facebook Personal Profile How to post on a page Copyright 2012 Leanne Peard t/as Social Media Specialist
    55. 55. Search the page where you would like to post something. You may use the search box or locate the page from your friends list
    56. 56. On the page where you would like to post something, click on ‘Status’
    57. 57. Type in the information that you would like to post on the ‘Post’ area of the page and then click on ‘Share’ for it to be posted completely on the page’s wall
    58. 58. Create Facebook Business Page How to create business page Copyright 2012 Leanne Peard t/as Social Media Specialist
    59. 59. Two options in creating business page  Local business or place  Company, Organisation or Institution
    60. 60. If you wish to add a business page of a ‘Local business or place’ follow these steps Copyright 2012 Leanne Peard t/as Social Media Specialist
    61. 61. At the bottom portion of your Facebook page, click on ‘Create a page’
    62. 62. Choose ‘Local business or place’ from among the choices given
    63. 63. Choose the type of business you operate from the dropdown menu provided
    64. 64. Tick your answer to the questions that follow regarding the legitimacy of your business. Click on ‘Save Info’ to proceed to the next step
    65. 65. business page of a ‘Company, Organisation or Institution’ follow these steps Copyright 2012 Leanne Peard t/as Social Media Specialist
    66. 66. At the bottom portion of your Facebook page, click on ‘Create a page’
    67. 67. Click on ‘Company, Organisation or Institution’. Choose the industry that your company belongs from the dropdown menu provided. Enter your company name and tick ‘I agree to Facebook Page’s Terms’. Click on ‘Get Started’ to proceed to the next step
    68. 68. You can add a photo to your company, organisation or institution business page by clicking on ‘Upload from computer’ or ‘Import from website’. Click on ‘Save photo’ to proceed to the next step
    69. 69. Click on ‘Add a source to enable advertising’ then click on ‘Enable Ads’
    70. 70. Your newly created business page is now to ready for viewing on Facebook
    71. 71. Create Facebook Business Page How to change the time line Copyright 2012 Leanne Peard t/as Social Media Specialist
    72. 72. Click on ‘Add cover’
    73. 73. Upload the photo from your computer files
    74. 74. Choose the photo that you would like to add as your timeline cover
    75. 75. You can add your profile picture if you want by clicking on ‘Upload from computer’ if the photo is saved in your computer or click ‘Import from website’ if the photo can be uploaded from your website
    76. 76. You have just changed your timeline and your profile picture
    77. 77. Create Facebook Business Page How to create a time line picture on PowerPoint Copyright 2012 Leanne Peard t/as Social Media Specialist
    78. 78. Open MS PowerPoint
    79. 79. Insert the photo into the PowerPoint slide from where you have saved it in your computer
    80. 80. Select the photo that you would like to create as a timeline picture from your computer files
    81. 81. You can now edit the photo using the PowerPoint commands. After editing the photo, save it in your computer for it to be ready for uploading into your Facebook business page timeline
    82. 82. Create Facebook Business Page How to post from page to profile and back Copyright 2012 Leanne Peard t/as Social Media Specialist
    83. 83. Go to the ‘What’s new’ section of your business page. You can choose whether you want to post a Status, Photo or Video, Event, Milestone, Question
    84. 84. Provide the required information to be shown in your post. For example, if it is an event, provide the name of the event, details, place, ticket and the schedule of the event
    85. 85. Click on ‘Create’ for the newly created event be shown on your timeline
    86. 86. Your post will automatically show up on your timeline as soon as you click on ‘Post’
    87. 87. Go to ‘What’s on your mind’ section and type in the details of your post. For example, if it is a status simply type in your desired message then click ‘Post’
    88. 88. Create Facebook Business Page How to optimize your Facebook business page Copyright 2012 Leanne Peard t/as Social Media Specialist
    89. 89. To optimize your Facebook business page ensure that you do the following:  Establish a good and reputable business profile  Upload a cover photo and profile photo that depicts the products and services that you offer  Invite as many friends that you can so that you page will be visible to as many people  Invite email contacts to add the visibility of your business page
    90. 90. To optimize your Facebook business page ensure that you do the following:  Share your business page to other Facebook users  Post updates regularly to boost the online presence of your business page  Add an advertisement as necessary  Create poll to get information whether you are reaching your target audience or not
    91. 91. To optimize your Facebook business page ensure that you do the following:  Create a competition to invite people to visit your page  Create an interest list to extend your connection to other Facebook users  Join groups and create groups to invite people to come and see what your business page has to offer
    92. 92. Create Facebook Business Page When to post and what times, how to schedule a post Copyright 2012 Leanne Peard t/as Social Media Specialist
    93. 93. When to post?  The times are before work and after work, this is when most people are likely to engage with you, Weekends are the appropriate times to post content on your business page.  However You should post at least 5 times a day, morning, mid morning, afternoon, after work and evening 
    94. 94. Integrating people, process and technology! Thank You  For any more questions please do not hesitate to contact me  Like my www.facebook.com/socialmediapluspage  For More FREE Training visit  www.socialmediaspecialist.com.au/free  You will receive the Google Plus Training  Please respect my content it is for training purposes only … Cheers Leanne Peard
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