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Social Network Analysis   Enterprise 2.0
 

Social Network Analysis Enterprise 2.0

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how to use social and organizational network analysis for and within enterprise 2.0 projects

how to use social and organizational network analysis for and within enterprise 2.0 projects

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Social Network Analysis   Enterprise 2.0 Social Network Analysis Enterprise 2.0 Presentation Transcript

  • Social Network Analysis From informal conversations to tangible assets Dr. Laurence Lock Lee Optimice Pty Ltd www.optimice.com.au [email_address]
  • Agenda
    • What is SNA?
    • A Brief History – Friendships to Enterprise 2.0
    • Tangible outcomes
    • SNA and Enterprise 2.0
  • One Minute Introduction to SNA Maps
    • Individuals are represented as circles (nodes)
    • An arrow pointing from one individual to another indicate the direction of the relationship
    • Colour or shape of node can represent organisational belonging, geography or other relevant attribute
    Eg. Linda often asked for input
  • Identify Unofficial Organisational Roles
    • Central connector
      • ‘ Go-to’ people
    • Boundary spanner
      • Bridging networks
    • Information broker
      • Moves knowledge around
    • Peripheral specialist
      • Outside the network
  • Types of SNA Maps
    • 2 key types of SNA maps:
    • Ego-nets
      • Mapping of individuals’ relationships
      • For example
        • ‘ Who do you ask for advice’
        • ‘ Who do you go for information?’
    • Affinity maps
      • Mapping of links based on a shared attribute
      • For example
        • ‘ Who is certified in Project Management’
        • ‘ Who has worked in Financial Services’
  • A brief history of SNA Jacob Moreno studies friendship links among school children
  • www.INSNA.org
  • SNA – Art or Science? Mark Lombardi’s hand drawn sociograms were exhibited as art, but were also real representations of his research on conspiracies in the 1990s
  • SNA and the Business World www.ONA-Prac
  • Tangible Outcomes from SNA Sell More Preserving Expertise Better Knowledge Sharing Building Better Communities More Innovation Competitive Intelligence Organisational Re-structures that work
  • “ Go to” people in the Sales Network President Vice President > $50mill deals = High Value Nodes New Leverage?
  • Succession Planning - Advice Network – by time in Train Planning Less than 1 year Between 1&3 years Between 3&10 years More than 10 years No response The data identifies that the Train Planning network is dominated by longer term staff members. New-comers may be finding it difficult to penetrate the established networks How can newcomers engage more quickly with the “network”?
  • Organisational Re-Design Business Support Operating Timetable Major Projects & STNs Program Delivery Operations Analysis Graphic Support Managers Office Trainee
  • Case Study: Knowledge and Information Audit Dept 2 Dept 1 Dept 3 Dept 4 Other (internal) External Internal System/ Repository Individual Group Entity Brokers or gatekeepers?
  • Innovation Network
    • Who did you go to for new ideas or innovative solutions?
    Program Office Program Office X
  • Ownership Networks in Australian Media Macquarie Media Southern Cross Broadcasting Before Takeover Macquarie Media After Takeover
  • SNA and Enterprise 2.0 Uncovering social dynamics Proposition: Can we predict collaborative performance? The new enterprise data warehouse? Understanding the on-line trust network
  • Wiki Page-Editor Relationships Wikipatterns web site
  • Wiki Net Mining “Mined (inferred)” Relationships Stated Relationships (from survey)
  • Wikipatterns – central players “Mined (inferred)” Relationships Stated Relationships (from survey) 4 David Peterson 27.78 zoli 4 Brendan Patterson 36.934 Jon Silvers 4 Roberto Dominguez 38.742 fschop 4 Jonathan Nolen 64.538 Charles Miller 4 Jon Silvers 68.429 frauhofer 5 Mike Cannon-Brookes 73.42 Jonathan Nolen 6 Charles Miller 212.719 Mike Cannon-Brookes 7 Guy Fraser 252.662 bart+massey 9 Stewart Mader 1367.153 Stewart Mader InDegree name InDegree name
  • Sustainable Communities Founder as central connector Founder not present
  • Wiki Participant Roles Respondents nominating high value achieved
  • Brokering Relationships
  • Take-aways
    • SNA is a robust analytical technique with a long academic heritage
    • Tangible business benefits can accrue from its use
    • SNA is to Enterprise 2.0 social networking systems what Business Intelligence Systems are to ERP systems