IT’S NOT (ONLY) TECHNOLOGY! Enterprise 2.0 as a Strategic and Organizational Paradigm Emanuele Quintarelli Partner, Open Knowledge

Agenda Web 2.0 Winning Today Enterprise 2.0 Show me the numbers Ready to Fly?

Web 2.0

Winning Today

Enterprise 2.0

Show me the numbers

Ready to Fly?

Web 2.0 1

More Users. More Participation 1,3B individuals connected in 2008 Among adults, 35% of internet users have created content and posted it online (PEW, October 2006)

1,3B individuals connected in 2008

Among adults, 35% of internet users have created content and posted it online

Peering

Winning Today 2

1. The Knowledge Challenge Knowledge Management aims to elicit tacit knowledge, best practices, relevant experience from people throughout a company and make this information widely available Knowing what we know to work better (HBS 2005) All knowledge workers use email 21% overwhelmed 15% diminishes productivity 26% overused Only 44% finds documents inside the intranet The burden on the information worker intensifies while productivity suffers (IDC 2006) 24% time spent searching for and analyzing information $5.7M/year spent reformatting information between different applications (1k knowledge workers)

Knowing what we know to work better (HBS 2005)

All knowledge workers use email

21% overwhelmed

15% diminishes productivity

26% overused

Only 44% finds documents inside the intranet

The burden on the information worker intensifies while productivity suffers (IDC 2006)

24% time spent searching for and analyzing information

$5.7M/year spent reformatting information between different applications (1k knowledge workers)

2. Innovate Fast, Innovate Continuously “ Fight your enemy where he isn’t” (Sun Tzu, The Art of War) Gear up your company for constant change and constant innovation “ Turn knowledge workers into innovation creators” (Rod Boothby, Joyent) The Competition is bigger The Competition is global Constant technological improvement How to constantly generate extra ordinary new profit streams? Source Rod Boothby: Innovation Creators (2005)

“ Fight your enemy where he isn’t” (Sun Tzu, The Art of War)

Gear up your company for constant change and constant innovation

“ Turn knowledge workers into innovation creators” (Rod Boothby, Joyent)

The Competition is bigger

The Competition is global

Constant technological improvement

“ While 95% of IT investment goes to support business process (to drive down costs), most employee time isn't spent on process but exceptions to process” (J. Hagel, J.S. Brown) 3. Efficiency comes as an Exception Forces shaping the emergence of pull platforms From Push to Pull. Innovation and efficiency into the gap between process and real work

“ While 95% of IT investment goes to support business process (to drive down costs), most employee time isn't spent on process but exceptions to process” (J. Hagel, J.S. Brown)

Enterprise 2.0 3

“ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers” (Andrew McAfee) Enterprise 2.0 Definition ?

1. Openness

2. Sociality

3. Platforms & Persistence

4. Emergence

SLATES – What Can I do? I can produce new contents I can attach labels to those contents I can create and surf connections I can find I can discover new things through other people like me I can be updated without even looking

Enterprise 2.0 Tools Enterprise Blogs and Wikis Project Management Team Collaboration Enterprise Tagging Enterprise Rss Widgets & Mashups Social Networks Enterprise 2.0 Suites

Show me the numbers 4

Adoption Rates How many companies are embracing/going to embrace Enterprise 2.0? Source AIIM Enterprise 2.0: Agile, Emergent & Integrated

Business Value and Drivers Source AIIM Source Forrester Research

Adoption Barriers Everything’s fine? No, there’s a long path to go Source AIIM Enterprise 2.0: Agile, Emergent & Integrated

Ready to Fly? 5

How to Reap the E2.0 Benefits It’s change management Focus on business goals Ask real people what they need and co-design with them Start small and nurture a living community Bring the informal value back to the formal organization Source OpenKnowledge

It’s change management

Focus on business goals

Ask real people what they need and co-design with them

Start small and nurture a living community

Bring the informal value back to the formal organization

The End! Questions? Emanuele Quintarelli Partner, Open Knowledge www.open-knowledge.it Phone: +39 3395372520 [email_address] Pictures taken from Flickr. Contact me if you want me to add your name as author of anyone of them.