UNIVERSITÀ’ DEGLI STUDI DELL'INSUBRIA School of Sciences – Varese 2008-09 Academic Year Professional Post-graduate Course in Enterprise 2.0 Prof. Gaetano Aurelio Lanzarone University of Insubria Director, Department of Informatics and Communication (DICOM)

For Italian company managers, to help them face the evolution of the Web into Web 2.0, which turns companies into Enterprise 2.0 For Entrepreneurs and Top Management to anticipate and lead the evolution of their organizations through participatory and bottom-up models to see why and how these innovations increase creativity, efficiency and quality to understand and capitalize on changed business models with web 2.0 For Human Resources Managers to improve management of knowledge, people and social networks within the organization to broaden formal training processes through participant-generated contents and informal means of working to know and understand the new scenario of organizational development For Sales and Marketing Managers to come into contact with international experts and experiences, with their new ways of communicating with the market to bring the customer into the innovation process as partner and motor of change to make their organizations more open and capable of involving customers as free and transparent marketing channels

For Entrepreneurs and Top Management

to anticipate and lead the evolution of their organizations through participatory and bottom-up models

to see why and how these innovations increase creativity, efficiency and quality

to understand and capitalize on changed business models with web 2.0

For Human Resources Managers

to improve management of knowledge, people and social networks within the organization

to broaden formal training processes through participant-generated contents and informal means of working

to know and understand the new scenario of organizational development

For Sales and Marketing Managers

to come into contact with international experts and experiences, with their new ways of communicating with the market

to bring the customer into the innovation process as partner and motor of change

to make their organizations more open and capable of involving customers as free and transparent marketing channels

Post-graduate Course in Enterprise 2.0 Organization The course will have a director, a scientific committee and a teaching staff that will include several speakers of today’s forum. The course will go on for a year during the 2008-2009 academic session, for a total of 140 hours. Class-work will be integrated with a web-based Learning Community environment and a social network. Class activities will take place on Saturdays, following a schedule that will be specified in a dedicated website to be opened this fall. A minimum of 15 to a maximum of 20 participants will be accepted. Class-work contents will be divided into the following modules.

The course will have a director, a scientific committee and a teaching staff that will include several speakers of today’s forum.

The course will go on for a year during the 2008-2009 academic session, for a total of 140 hours.

Class-work will be integrated with a web-based Learning Community environment and a social network.

Class activities will take place on Saturdays, following a schedule that will be specified in a dedicated website to be opened this fall.

A minimum of 15 to a maximum of 20 participants will be accepted.

Class-work contents will be divided into the following modules.

Post-graduate Course in Enterprise 2.0 Draft of Contents Module title Length in hours + on line activity From web 1 to web 2.0 20 Social Media and the Long Tail 20 The tools of Enterprise 2.0 20 From vertical to network organizations 20 Open Innovation and crowd-sourcing 10 Social Network Analysis and Organizational Network Analysis 20 Communities of practice as organizational development tools 20 How to integrate the formal and informal organizations: Autopoietic Development Center 10 Total classroom hours 140

Module title Length in hours + on line activity

From web 1 to web 2.0 20

Social Media and the Long Tail 20

The tools of Enterprise 2.0 20

From vertical to network organizations 20

Open Innovation and crowd-sourcing 10

Social Network Analysis and Organizational Network Analysis 20

Communities of practice as organizational development tools 20

How to integrate the formal and informal organizations:

Autopoietic Development Center 10

Total classroom hours 140