Profit Maximisation: the best incentive?

Slide 1: Profit Maximisation The best incentive?

Slide 2: James Darling

Slide 3: James Darling 18 years old

Slide 4: James Darling 18 years old Loves the web

Slide 5: Rails HTML CSS Javascript Spacer gifs Ruby Semantic Table based Web Ajax Design TTD Microformats PHP

Slide 6: James Darling Making things his Mum can use

Slide 7: Rails HTML CSS Javascript Spacer gifs Ruby Semantic Table based Web Ajax Design TTD Microformats PHP

Slide 8: James Darling Not an industry leader in anything

Slide 9: Bored Confused

Slide 10: Profit Maximisation The best incentive?

Slide 11: (and already is?) Google will be evil

Slide 12: (and already is?) Google will be evil But no-one’s to blame

Slide 14: Shareholder Quote

Slide 15: Nullsoft

Slide 16: “Being acquired by another company has nearly always been the kiss of death.” Steve Gedikian

Slide 17: They'd lose all control and ultimately their baby Steve Gedikian

Slide 18: The Sacrifices:

Slide 19: The Sacrifices: Fun

Slide 20: The Sacrifices: Fun Morals

Slide 21: The Sacrifices: Fun Morals Control

Slide 22: In an environment so rich we can afford to not sacrifice these things

Slide 23: craigslist

Slide 25: “We're not interested in selling our users short in order to try to become insanely wealthy.” Jim Buckmaster

Slide 26: Intensive Profit Maximisation

Slide 27: Intensive Profit Maximisation User Goal Driven

Slide 28: Forever geek?

Slide 29: Discuss.