Profit Maximisation
The best incentive?

James Darling

James Darling
18 years old

James Darling
18 years old
Loves the web

Rails
HTML CSS
Javascript
Spacer gifs Ruby
Semantic
Table based Web
Ajax
Design
TTD
Microformats
PHP

James Darling
Making things his Mum can use

Rails
HTML CSS
Javascript
Spacer gifs Ruby
Semantic
Table based Web
Ajax
Design
TTD
Microformats
PHP

James Darling
Not an industry leader in anything

Bored Confused

Profit Maximisation
The best incentive?

(and already is?)
Google will be evil

(and already is?)
Google will be evil
But no-one’s to blame

Shareholder Quote

Nullsoft

“Being acquired by another
company has nearly always
been the kiss of death.”
Steve Gedikian

They'd lose all control and
ultimately their baby
Steve Gedikian

The Sacrifices:

The Sacrifices:
Fun

The Sacrifices:
Fun
Morals

The Sacrifices:
Fun
Morals
Control

In an environment so
rich we can afford to
not sacrifice these things

craigslist

“We're not interested in
selling our users short in
order to try to become
insanely wealthy.”
Jim Buckmaster

Intensive Profit
Maximisation

Intensive Profit
Maximisation
User Goal Driven

Forever geek?

Discuss.