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    Question 1 Question 1 Presentation Transcript

    • FINAL EXAM Question 1 - Definitions
    • Location-based services• Location-based services use the geolocation functionality of a mobile phone or smart phone to provide people with information and entertainment. These services allow you to check-in wherever you are (for example in restaurants, hotels, airports).• Examples of location-based services : o Foursquare o Facebook places o Where o Gowalla
    • SEO• SEO stands for Search Engine Optimization.• It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. Payment isn’t involved, as it is with paid search ads.• Examples: o Google o Yahoo o Bing
    • Booking aggregators site• Aggregators are handy tools that pack a lot of travel search engine together. Rather than trying to find travel search engine sites and then leaping from one to another, using an aggregator simplify the research for an hotel, airline tickets…• Examples: o Kayak o Expedia o Orbitz o Hotwire
    • Customer engagement• Customer engagement refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the engagement can be on or offline. Online customer engagement is qualitatively different from offline engagement as the nature of the customer’s interactions with a brand, company and other customers differ on the internet. Customer engagement aims at long-term engagement, encouraging customer loyalty and advocacy through word-of-mouth.• Examples: o Online customer engagement: discussion forums, blogs… o Offline customer engagement: face-to-face discussion…
    • Last moment booking apps• Last moment booking apps are applications built to do one thing only: book last- minute, same-day hotels in the city you are in. The applications fill a real need in the market, especially for business travelers.• Examples: o Hoteltonight o Hotel.com
    • SKYSCANNERWhat type of booking site is skyscanner?
    • • Skyscanner is a booking aggregator site like Expedia or Kayak• Skyscanner allows to search for airline tickets, hotels or car rental.• For example, if you are looking for a single trip to New York, you just have to fill the date, the number of person travelling and the level of comfort that you’d like and the site suggests to you different options at different prices from different travel engine sites.