Running Your Business Online
by Andy Brudtkuhl on Dec 10, 2009
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Our latest Web Strategy Bootcamp webinar on running your business online in 2010
Our latest Web Strategy Bootcamp webinar on running your business online in 2010
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Ugo Guidolin
- “the cloud” provides low-cost scalable infrastructures perfect for small biz & startups
- startup
- as the software engineers we were also the tech guys
- had to setup email server, web servers, anti-virus servers, phone system, etc, etc
- buy install and manage software
at 48web we dont do any of that
WEEKS AND WEEKS
- meaning - “get your accounting software to talk to your bank”
or - “get competitor information delivered to your inbox”
or - “automatically post content to all your social networks”
- automated systems saves you time - time you can use to create 2x more content or product development
- create and MAINTAIN outposts
- repurpose content - tell how i will repurpose this
- distribute everywhere you can - content distribution strategy
- content is the best SEO srategy
- most of this process is automated
- add value by sharing and creating relevant content
- talk to them!!!!!
-SMART adwords campaigns means cheap and efficient
-if you are not advertising on facebook you should
-organic findability - by Doug Mitchell - create content to be found online
- web strategy is no different - here are 4 potential goals for your business online
-if you are pointing your Twitter profile to your “homepage” that doesn’t have any conversion options you are failing
-the problem: there is lots of it
-some to focus
- capture web analytics to know how people got to your site and if they converte
- monitor what your competitors are doing
- watch trends in social media to determine marketing and product strategies
- figure out what keywords to target
-get access to our forums, future webinars, newsletter, and free mini-courses