Running Your Business Online
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Running Your Business Online

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Our latest Web Strategy Bootcamp webinar on running your business online in 2010

Our latest Web Strategy Bootcamp webinar on running your business online in 2010

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  • a web strategy is a combination of technology, community, content, marketing, and information strategies.
  • - every business - no matter the size - needs a technology plan and infrastructure <br /> - &#x201C;the cloud&#x201D; provides low-cost scalable infrastructures perfect for small biz & startups
  • databuilder story <br /> - startup <br /> - as the software engineers we were also the tech guys <br /> - had to setup email server, web servers, anti-virus servers, phone system, etc, etc <br /> - buy install and manage software <br /> <br /> at 48web we dont do any of that <br /> <br /> WEEKS AND WEEKS
  • - automate information and content distribution across systems <br /> - meaning - &#x201C;get your accounting software to talk to your bank&#x201D; <br /> or - &#x201C;get competitor information delivered to your inbox&#x201D; <br /> or - &#x201C;automatically post content to all your social networks&#x201D; <br /> - automated systems saves you time - time you can use to create 2x more content or product development
  • - content really is king - and it&#x2019;s the main form of marketing for 48web <br /> - create and MAINTAIN outposts <br /> - repurpose content - tell how i will repurpose this <br /> - distribute everywhere you can - content distribution strategy <br /> - content is the best SEO srategy
  • - Here&#x2019;s a sample content distribution strategy using content outposts <br /> - most of this process is automated
  • - go to where they are already living - don&#x2019;t try to recreate the wheel <br /> - add value by sharing and creating relevant content <br /> - talk to them!!!!!
  • -aside from content marketing - internet marketing is the best and most efficient way to market your business <br /> -SMART adwords campaigns means cheap and efficient <br /> -if you are not advertising on facebook you should <br /> -organic findability - by Doug Mitchell - create content to be found online
  • -everything you do in business should have goals associated to them or else you have no way to measure progress <br /> - web strategy is no different - here are 4 potential goals for your business online
  • -depending on your goals - you want to increase your chances of conversion at ALL your popular landing pages <br /> -if you are pointing your Twitter profile to your &#x201C;homepage&#x201D; that doesn&#x2019;t have any conversion options you are failing
  • -managing information is THE most integral part of running a business online <br /> -the problem: there is lots of it <br /> -some to focus
  • - information is everywhere <br /> - capture web analytics to know how people got to your site and if they converte <br /> - monitor what your competitors are doing <br /> - watch trends in social media to determine marketing and product strategies <br /> - figure out what keywords to target
  • join along by going to webstrategyworkshop.com and clicking &#x201C;Sign Up&#x201D; <br /> -get access to our forums, future webinars, newsletter, and free mini-courses

Running Your Business Online Running Your Business Online Presentation Transcript

  • running your business online WebStrategyWorkshop.com andy brudtkuhl - @abrudtkuhl - 48Web
  • questions? • @webstrategyshop on twitter • email andy@48webconsulting.com • drop a message to the right --> • join at webstrategyworkshop.com/register/ Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • what do you mean, online? • being findable • using “the cloud” • developing systems • building community • information marketing • analyzing data Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • you need a web strategy Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • tech stuff • look to the clouds • create scalable systems • lower your costs • keep it simple Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • “IT” at 48web Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • automate systems Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • content is king • produce as much as possible • create and maintain outposts • repurpose everything • distribute automagically • inbound marketing = high ROI Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • Social Outposts Twitter Content WordPress Facebook Posterous StumbleU YouTube Tumblr SlideShare Flickr LinkedIn TubeMogul Content Outposts FriendFeed 48Web Content Distribution Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • building community • go to where they live • give them content • add value • have a conversation • create evangelists Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • marketing online • Build A List! • SMART AdWords Campaigns • Social Media Marketing • Organic Findability / SEO • Think Local • Test Everything Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • always have goals • list building • lead generation • product sale • social network following Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • always be converting Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • information is power Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • what information? • web analytics • competitive analysis • trends • keyword research Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • questions? • @webstrategyshop on twitter • @abrudtkuhl on twitter • email andy@48webconsulting.com • join our forums Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • join us • free membership • forums • webinars • newsletter • mini-courses Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web
  • thanks! • Andy Brudtkuhl • @abrudtkuhl • 48Web.com • WebStrategyWorkshop.com Running Your Business Online Andy Brudtkuhl @abrudtkuhl WebStrategyWorkshop.com 48Web @48Web