Local Internet Marketing
by Andy Brudtkuhl on Feb 01, 2010
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Slides from our Local Internet Marketing webinar covering local search, google local business center, local listing, google maps, mobile, social media, and more!
Slides from our Local Internet Marketing webinar covering local search, google local business center, local listing, google maps, mobile, social media, and more!
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Jeffrey Kwit
Here we try to break it down into 6 categories
1. Local SEO - self explanatory
2. Local internet advertising - using google adwords and facebook to target local audience
3. Local listings - google local, bing local, google maps, mobile!, yelp!
4. Location based services - 4Sq and now Twitter
5. Content Strategy - target local keywords, topics, and trends in your various content outposts
6. Local social media - find, follow, and interact with locals on Twitter, Facebook, LinkedIn, 4Sq, and others
- The top are the highest bidders with the best ad quality scores
- On the side you will also see people bidding on this keyword or a broad match of it
- Right at the very top - FREE LOCAL LISTINGS from Google Local/Maps/Biz Center
- And then the organic results come in
Best case scenario - You’re business appears first in each quadrant.
Obviously if you are only going to do one - Google is where it’s at.
Go to google.com/LBC to get started!
A Place Page is a webpage for every place in the world, organizing all the relevant information about it. By every place, we really mean *every* place — there are Place Pages for businesses, points of interest, transit stations, neighborhoods, landmarks and cities all over the world.
If you're a business owner, you can add or update your business details through the Local Business Center. This allows you to make sure your Place Page reflects the most accurate, authoritative and recent information about your business. And
- if you already have a listing that you have not created you can claim it easily
- if you do have a listing you can optimize it in Google Local Business Center
2. A fancy trick for out ranking your local competition is to add keywords to your business title... So instead of “China Palace” you would put “China Palace - Chinese Restaurant”
or “Nancy’s Wedding Photography”
3. make sure you have defined any categories that your business fits in - these categories are associated to search terms... Basically - put keywords you want to rank for locally for categories
for instance - “Wedding flowers” or “wedding photography” - be specific!
4. Descriptive and keyword rich description
5. Send local traffic to a page specifically designed for them and to either get them to sign up for your newsletter or come to your business... use offers perhaps
6. Make sure you validate your LISTING@!!!!!!!!!!!!
7. Use multimedia in your listing - images and videos. not only will this differentiate your listing - your place page can act as a high ranked content outpost
Here are a few techniques...
Add location based information in your TITLE tag - ie “Des Moines Wedding Photography” instead of “Jane’s photography”
Use local references in your copy and headlines... Instead of “Jane’s photography does great wedding shots” say “Jane has been doing wedding photography in des moines for 10 years”
Get inbound links from other local sites
Create content based on local places , events , and trends
For our local internet marketing clients we recommend Facebook and Google AdWords because of the level of granularity that you are able to target and the ease of setup and management.
In AdWords we recommend two techniques. First - create a geographically targeted campaign on broad keywords. If you are a plumber, you want to bid on “toilet repair” but only target, say, Iowa or Des Moines, IA.
Another great adwords technique is to target exact match phrases - such as “Des Moines Wedding Photography” instead of “wedding photography”. You will get higher ROI and spend less if you use these techniques.
And Facebook provides the highest level of granularity cuz you target demographics. For instance you could target everyone in Des Moines that is an Iowa Hawkeyes fan if you - for instance - were running a bar for hawkeye fans.