Aaron Marcus and Associates, Inc., www.AMandA.com, 1AM+A
The Driving Machine: Using
Persuasion and Information to
Change B...
Aaron Marcus and Associates, Inc., www.AMandA.com, 2AM+A
AM+A’s Vision and Mission
for 30 Years
AM+A helps people
make sma...
Aaron Marcus and Associates, Inc., www.AMandA.com, 3AM+A
Driving Machine: Changing Behavior
with Persuasion and Informatio...
Aaron Marcus and Associates, Inc., www.AMandA.com, 4AM+A
Persuasion Design
4 Steps to Behavioral Change
 Increase frequen...
Aaron Marcus and Associates, Inc., www.AMandA.com, 5AM+A
Persuasion Design
To Increase Frequency of Use
 Competition
 Si...
Aaron Marcus and Associates, Inc., www.AMandA.com, 6AM+A
Persuasion Design
To Improve Motivation
 Social comparisons
 Di...
Aaron Marcus and Associates, Inc., www.AMandA.com, 7AM+A
5 Steps to Change Driving Behavior
 Increase frequency of dashbo...
Aaron Marcus and Associates, Inc., www.AMandA.com, 8AM+A
AM+A Advanced UI Concepts, 1992:
Motorola’s Advance GPS
Aaron Marcus and Associates, Inc., www.AMandA.com, 9AM+A
AM+A: UX Spaces for Future Driving
Machine Products/Services
Aaron Marcus and Associates, Inc., www.AMandA.com, 10AM+A
AM+A Advanced UI Concepts, 2002:
Icons, Info-Viz
Aaron Marcus and Associates, Inc., www.AMandA.com, 11AM+A
AM+A Advanced UI Concepts, 2002:
Visual Variations
Aaron Marcus and Associates, Inc., www.AMandA.com, 12AM+A
AM+A Advanced UI Concepts, 2002:
Branded Maps, Dashboard
Aaron Marcus and Associates, Inc., www.AMandA.com, 13AM+A
AM+A Research for BMW, 2002:
Human Factors of Driver Experience
...
Aaron Marcus and Associates, Inc., www.AMandA.com, 14AM+A
Current Vehicle UI Issues, 1/4
 Applications and user interface...
Aaron Marcus and Associates, Inc., www.AMandA.com, 15AM+A
Current Vehicle UI Issues, 2/4
 Development methods and tools f...
Aaron Marcus and Associates, Inc., www.AMandA.com, 16AM+A
Current Vehicle UI Issues, 3/4
 In-car gaming and entertainment...
Aaron Marcus and Associates, Inc., www.AMandA.com, 17AM+A
Current Vehicle UI Issues, 4/4
 New concepts for in-car user in...
Aaron Marcus and Associates, Inc., www.AMandA.com, 18AM+A
The Future
The Driving Machine
 Essential Functions
 Saving fu...
Aaron Marcus and Associates, Inc., www.AMandA.com, 19AM+A
Vehicle UX User-Centered Design
Process
 Personas
 Use Scenari...
Aaron Marcus and Associates, Inc., www.AMandA.com, 20AM+A
Persona 1: Zoe Romero, 17
High School Student, Young Driver
 Be...
Aaron Marcus and Associates, Inc., www.AMandA.com, 21AM+A
Persona 2: Jeff Park, 20
College Student, Young Driver
 Behavio...
Aaron Marcus and Associates, Inc., www.AMandA.com, 22AM+A
Persona 3: Tina Romanski, 25
Investment Banker, Early Adopter
 ...
Aaron Marcus and Associates, Inc., www.AMandA.com, 23AM+A
Persona 4: Chris Davis, 32
Software Engineer, Early Adopter
 Be...
Aaron Marcus and Associates, Inc., www.AMandA.com, 24AM+A
Persona 5: Susan Li, 73
Retired, Elderly Driver
 Behavior:
 Te...
Aaron Marcus and Associates, Inc., www.AMandA.com, 25AM+A
Persona 6: Wallace Jonick, 77
Retired, Elderly Driver
 Behavior...
Aaron Marcus and Associates, Inc., www.AMandA.com, 26AM+A
Driving Machine UI Analysis:
Zoe: Use Scenario
 Drives under di...
Aaron Marcus and Associates, Inc., www.AMandA.com, 27AM+A
Driving Machine UI Analysis:
Chris: Use Scenario
 New to Austin...
Aaron Marcus and Associates, Inc., www.AMandA.com, 28AM+A
Driving Machine UI Analysis:
Wallace: Use Scenario
 Diagnosed w...
Aaron Marcus and Associates, Inc., www.AMandA.com, 29AM+A
Competitive Analysis
 AM+A studied vehicle UI and product desig...
Aaron Marcus and Associates, Inc., www.AMandA.com, 30AM+A
Competitive Analysis:
Audi A8 Dashboard
 Incorporates a
traditi...
Aaron Marcus and Associates, Inc., www.AMandA.com, 31AM+A
Competitive Analysis:
Cadillac User Experience
 Interface user
...
Aaron Marcus and Associates, Inc., www.AMandA.com, 32AM+A
Competitive Analysis:
Ford SmartGauge with EcoGuide
 Coaches dr...
Aaron Marcus and Associates, Inc., www.AMandA.com, 33AM+A
Competitive Analysis:
Honda Ecological Drive Assist System
 Inc...
Aaron Marcus and Associates, Inc., www.AMandA.com, 34AM+A
Competitive Analysis: Johnson
Controls Multilayer Instrument Clu...
Aaron Marcus and Associates, Inc., www.AMandA.com, 35AM+A
Competitive Analysis:
Nissan Leaf Dashboard
 Two-tier dash that...
Aaron Marcus and Associates, Inc., www.AMandA.com, 36AM+A
Competitive Analysis:
What Do We Need?
 Useful and appealing us...
Aaron Marcus and Associates, Inc., www.AMandA.com, 37AM+A
Driving Machine
Information Architecture
Aaron Marcus and Associates, Inc., www.AMandA.com, 38AM+A
Information Architecture
Dashboard
 Monitor Car Activity
 Acci...
Aaron Marcus and Associates, Inc., www.AMandA.com, 39AM+A
Information Architecture
Process Model
 Create an account
 Sig...
Aaron Marcus and Associates, Inc., www.AMandA.com, 40AM+A
Information Architecture
Social Networks
 Update personal profi...
Aaron Marcus and Associates, Inc., www.AMandA.com, 41AM+A
Information Architecture
Just-in-Time Knowledge
 Traffic report...
Aaron Marcus and Associates, Inc., www.AMandA.com, 42AM+A
Information Architecture
Incentives
 Discounts
 On car insuran...
Aaron Marcus and Associates, Inc., www.AMandA.com, 43AM+A
The Driving Machine:
AM+A Initial Designs
 Dashboard Elements
...
Aaron Marcus and Associates, Inc., www.AMandA.com, 44AM+A
Dashboard Elements:
Gauges
Semantic Reference Metrics Viz 1 Viz ...
Aaron Marcus and Associates, Inc., www.AMandA.com, 45AM+A
Dashboard Elements:
Indicators, 1/2
Semantic Reference Metrics V...
Aaron Marcus and Associates, Inc., www.AMandA.com, 46AM+A
Dashboard Elements:
Indicators, 2/2
Semantic Reference Metrics V...
Aaron Marcus and Associates, Inc., www.AMandA.com, 47AM+A
Dashboard Elements:
Controls
Semantic Reference Metrics Viz 1 Vi...
Aaron Marcus and Associates, Inc., www.AMandA.com, 48AM+A
The Driving Machine:
Basic Screens
Driver dashboard
1
MM-HVAC
2
...
Aaron Marcus and Associates, Inc., www.AMandA.com, 49AM+A
Initial Text Design for Screen 1:
All Icons
Aaron Marcus and Associates, Inc., www.AMandA.com, 50AM+A
Initial Text Design for Screen 1:
Icon Variations
Aaron Marcus and Associates, Inc., www.AMandA.com, 51AM+A
Initial Text Design for Screen 1:
Collision Warning for Left Bli...
Aaron Marcus and Associates, Inc., www.AMandA.com, 52AM+A
Initial Text Design for Screen 1:
Collision Warning with No Warn...
Aaron Marcus and Associates, Inc., www.AMandA.com, 53AM+A
Initial Text Design for Screen 1: Blind-
Spot Left-Turn Collisio...
Aaron Marcus and Associates, Inc., www.AMandA.com, 54AM+A
Initial Text Design for Screen 1: No
Blind-Spot Left-Turn Collis...
Aaron Marcus and Associates, Inc., www.AMandA.com, 55AM+A
Initial Text Design for Screen 1:
GPS Navigation
Aaron Marcus and Associates, Inc., www.AMandA.com, 56AM+A
Initial Design of Screen 1 with
Customized Backgrounds
 Skin 1:...
Aaron Marcus and Associates, Inc., www.AMandA.com, 57AM+A
Skin 1 Basis: Movie Avatar
Aaron Marcus and Associates, Inc., www.AMandA.com, 58AM+A
Skin 2 Basis: Movie Little Shop of
Horrors
Aaron Marcus and Associates, Inc., www.AMandA.com, 59AM+A
Skin 3 Basis: Atari’s Classic Pac-Man
Video Game
Aaron Marcus and Associates, Inc., www.AMandA.com, 60AM+A
Skin 4 Basis: Weingart’s Post Modern
Typography
Aaron Marcus and Associates, Inc., www.AMandA.com, 61AM+A
Skin 4 Basis: Weingart’s Typography,
with Over-Speed-Limit Warni...
Aaron Marcus and Associates, Inc., www.AMandA.com, 62AM+A
Skin 5: Eco-Background
Aaron Marcus and Associates, Inc., www.AMandA.com, 63AM+A
Skin 6: Eco-Bars Green
Aaron Marcus and Associates, Inc., www.AMandA.com, 64AM+A
Skin 6: Eco-Bars Yellow
Aaron Marcus and Associates, Inc., www.AMandA.com, 65AM+A
Skin 6: Eco-Bars Red
Aaron Marcus and Associates, Inc., www.AMandA.com, 66AM+A
Future Planned R+D for Driving
Machine
 Design variations for d...
Aaron Marcus and Associates, Inc., www.AMandA.com, 67AM+A
The Driving Machine: Using
Persuasion and Information to
Change ...
Upcoming SlideShare
Loading in …5
×

The Driving Machine (DUXU - 2013)

1,428
-1

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,428
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Driving Machine (DUXU - 2013)

  1. 1. Aaron Marcus and Associates, Inc., www.AMandA.com, 1AM+A The Driving Machine: Using Persuasion and Information to Change Behavior Aaron Marcus, President, and Scott Abromowitz, Designer/Analyst Aaron Marcus and Associates, Inc. (AM+A) 1196 Euclid Avenue, Suite 1F, Berkeley, California 94708-1640, USA Tel: +1-510-601-0994, Email: Aaron.Marcus@AMandA.com Web: www.AMandA.com
  2. 2. Aaron Marcus and Associates, Inc., www.AMandA.com, 2AM+A AM+A’s Vision and Mission for 30 Years AM+A helps people make smarter decisions faster: anyone, anytime, any place, any technology, any market, any subject matter AM+A shapes how technology affects everyday life through user-centered development of effective and compelling user experiences, user-interface design, information- visualization, and storytelling
  3. 3. Aaron Marcus and Associates, Inc., www.AMandA.com, 3AM+A Driving Machine: Changing Behavior with Persuasion and Information  Persuasion/information platform:  Dashboards: How am I doing now?  Overview: What is my path, structure/process?  Focused social networks  Focused just-in-time knowledge: Tips and advice, fuel prices, points of interest  Incentives: Games, awards, rewards, competitions
  4. 4. Aaron Marcus and Associates, Inc., www.AMandA.com, 4AM+A Persuasion Design 4 Steps to Behavioral Change  Increase frequency of reporting driving behavior to social networks  Motivate changing some driving habits: talking on phone, texting while driving, follow traffic laws, and driving over speed limit  Teach how to drive efficiently and safely (e.g., use less fuel, follow traffic laws)  Persuade drivers to carpool
  5. 5. Aaron Marcus and Associates, Inc., www.AMandA.com, 5AM+A Persuasion Design To Increase Frequency of Use  Competition  Simple visualizations  Rewards  Friends
  6. 6. Aaron Marcus and Associates, Inc., www.AMandA.com, 6AM+A Persuasion Design To Improve Motivation  Social comparisons  Discounts on fuel and insurance  Games  Friends  Badges
  7. 7. Aaron Marcus and Associates, Inc., www.AMandA.com, 7AM+A 5 Steps to Change Driving Behavior  Increase frequency of dashboard use  Motivate changing driving habits, getting people started  Educate users about good driving practices; helping them advance  Persuade drivers to achieve short-term behavior change (speed, distraction, performance, sustainability, etc.)  Persuade drivers to achieve long-term lifestyle change
  8. 8. Aaron Marcus and Associates, Inc., www.AMandA.com, 8AM+A AM+A Advanced UI Concepts, 1992: Motorola’s Advance GPS
  9. 9. Aaron Marcus and Associates, Inc., www.AMandA.com, 9AM+A AM+A: UX Spaces for Future Driving Machine Products/Services
  10. 10. Aaron Marcus and Associates, Inc., www.AMandA.com, 10AM+A AM+A Advanced UI Concepts, 2002: Icons, Info-Viz
  11. 11. Aaron Marcus and Associates, Inc., www.AMandA.com, 11AM+A AM+A Advanced UI Concepts, 2002: Visual Variations
  12. 12. Aaron Marcus and Associates, Inc., www.AMandA.com, 12AM+A AM+A Advanced UI Concepts, 2002: Branded Maps, Dashboard
  13. 13. Aaron Marcus and Associates, Inc., www.AMandA.com, 13AM+A AM+A Research for BMW, 2002: Human Factors of Driver Experience  Design for safety  Reduce complexity  Use graphical user interface only when necessary  Use physical controls appropriately  Avoid cognitive and sensory overload  Allow customization of information  Follow user-centered design process
  14. 14. Aaron Marcus and Associates, Inc., www.AMandA.com, 14AM+A Current Vehicle UI Issues, 1/4  Applications and user interfaces for inter-vehicle communication  Assistive technology in vehicular context  Automotive user interface frameworks and toolkits  Biometrics and physiological sensors as user interface component  Detecting and estimating user intentions  Detecting/measuring driver distraction and estimating cognitive load
  15. 15. Aaron Marcus and Associates, Inc., www.AMandA.com, 15AM+A Current Vehicle UI Issues, 2/4  Development methods and tools for automotive user interfaces  Different user groups and user group characteristics  Driving safety research using real vehicles and simulator studies  Evaluation and benchmarking of in-car user interfaces  General automotive user experience research
  16. 16. Aaron Marcus and Associates, Inc., www.AMandA.com, 16AM+A Current Vehicle UI Issues, 3/4  In-car gaming and entertainment  In-car speech and audio user interfaces  In-situ studies of automotive user interface approaches  Methods and tools for automotive user interface research  Multi-modal in-car user interfaces  Multimedia interfaces for in-car entertainment
  17. 17. Aaron Marcus and Associates, Inc., www.AMandA.com, 17AM+A Current Vehicle UI Issues, 4/4  New concepts for in-car user interfaces  Sensors and context for interactive experiences in car  Subliminal techniques for workload reduction  Text input and output while driving  User interfaces for information access (search, browsing, etc.) while driving  User interfaces for navigation or route guidance
  18. 18. Aaron Marcus and Associates, Inc., www.AMandA.com, 18AM+A The Future The Driving Machine  Essential Functions  Saving fuel  Carpooling  Safe driving
  19. 19. Aaron Marcus and Associates, Inc., www.AMandA.com, 19AM+A Vehicle UX User-Centered Design Process  Personas  Use Scenarios  Competitive Analysis
  20. 20. Aaron Marcus and Associates, Inc., www.AMandA.com, 20AM+A Persona 1: Zoe Romero, 17 High School Student, Young Driver  Behavior:  Allowed to drive only to work and school  Occasionally brings a friend or two in her car  Only drives to and from work and school  Context:  Young driver  Recently in a rear-end driving accident
  21. 21. Aaron Marcus and Associates, Inc., www.AMandA.com, 21AM+A Persona 2: Jeff Park, 20 College Student, Young Driver  Behavior:  Delivers pizza around campus  Needs to be constantly aware of campus pedestrians  Context:  Easily distracted by constant phone calls and navigating for deliveries  Likes to listen to Pandora and hopes to do same while driving
  22. 22. Aaron Marcus and Associates, Inc., www.AMandA.com, 22AM+A Persona 3: Tina Romanski, 25 Investment Banker, Early Adopter  Behavior:  Drives over 45 minutes each way to work  Often works long hours and is usually tired on drive home  Context:  Lives in suburbs outside Chicago  Drives alone
  23. 23. Aaron Marcus and Associates, Inc., www.AMandA.com, 23AM+A Persona 4: Chris Davis, 32 Software Engineer, Early Adopter  Behavior  Tends to speed  Text/Calls while driving  Context:  New to Austin  Wants to meet new people
  24. 24. Aaron Marcus and Associates, Inc., www.AMandA.com, 24AM+A Persona 5: Susan Li, 73 Retired, Elderly Driver  Behavior:  Tends to drive under speed limit  Travels to her daughter’s house every weekday to watch her grandchildren  Context:  Often needs assistance to learn new technology  Does not have a cell phone
  25. 25. Aaron Marcus and Associates, Inc., www.AMandA.com, 25AM+A Persona 6: Wallace Jonick, 77 Retired, Elderly Driver  Behavior:  Often relies on GPS for travelling around town  Send notification to people he arrives safely  Context:  Confused and frustrated with adopting new technology  Losing sense of direction  Has dementia
  26. 26. Aaron Marcus and Associates, Inc., www.AMandA.com, 26AM+A Driving Machine UI Analysis: Zoe: Use Scenario  Drives under difficult emotional circumstances of parental pressure, fatigue, and pressure from school.  Enjoys different view settings within Driving Machine  Prefers “Goth” or other backgrounds, because she is accustomed to them in her music and clothing styles.  Keep track of her speeding and driving behavior.  Alerted to a possible $300 fine for being 10 miles over speed limit.
  27. 27. Aaron Marcus and Associates, Inc., www.AMandA.com, 27AM+A Driving Machine UI Analysis: Chris: Use Scenario  New to Austin and struggles to adapt less aggressive driving behavior. Uses Driving Machine to coach him to adopt less aggressive driving style.  Also, uses Driving Machine to find passengers to carpool.  Driving Machine determines how much money and fuel Chris would make and use by carpooling and estimated CO2 emissions saved.  By carpooling, Chris also receives badges and fuel coupons from his employer for carpooling.
  28. 28. Aaron Marcus and Associates, Inc., www.AMandA.com, 28AM+A Driving Machine UI Analysis: Wallace: Use Scenario  Diagnosed with dementia.  After informing his insurer, insurer required Wallace to use Driving Machine to guarantee continuation of his insurance policy.  Helps Wallace stay more alert and aware and receive assistance to remind him where he is traveling.  Visualizes Wallace’s driving route and speed for his family, friends, and insurer to see to guarantee Wallace is still capable to drive safely.
  29. 29. Aaron Marcus and Associates, Inc., www.AMandA.com, 29AM+A Competitive Analysis  AM+A studied vehicle UI and product designs  Audi A8 Dashboard  Cadillac User Experience  Ford SmartGuage with EcoGuide  Honda Ecological Drive Assist System  Johnson Controls 3D Display  Nissan Leaf Dashboard
  30. 30. Aaron Marcus and Associates, Inc., www.AMandA.com, 30AM+A Competitive Analysis: Audi A8 Dashboard  Incorporates a traditional instrument cluster with a large LCD between gauges  Just-in-time knowledge via Audi connect to grab fuel prices and find points of interest  Alerts of fatigue  Lane departure warning
  31. 31. Aaron Marcus and Associates, Inc., www.AMandA.com, 31AM+A Competitive Analysis: Cadillac User Experience  Interface user customization  Unifies Cadillac’s infotainment and telematics systems for a more uniform user experience  Overabundance of steering wheel controls
  32. 32. Aaron Marcus and Associates, Inc., www.AMandA.com, 32AM+A Competitive Analysis: Ford SmartGauge with EcoGuide  Coaches driver how to maximize fuel economy by incentivizing driving behavior  Efficiency Leaves that grows leaves by driving efficiently or shrinks leaves by driving less efficiently.
  33. 33. Aaron Marcus and Associates, Inc., www.AMandA.com, 33AM+A Competitive Analysis: Honda Ecological Drive Assist System  Incorporates 3 functions for greater fuel economy: an ambient color meter, a continuously variable transmission, and a scoring function via leaves  Use persuasive techniques to encourage more environmentally friendly
  34. 34. Aaron Marcus and Associates, Inc., www.AMandA.com, 34AM+A Competitive Analysis: Johnson Controls Multilayer Instrument Cluster  Utilize spatial techniques to allow for prioritizing driving data such as speed and assistance information depending on driving conditions
  35. 35. Aaron Marcus and Associates, Inc., www.AMandA.com, 35AM+A Competitive Analysis: Nissan Leaf Dashboard  Two-tier dash that separates driving diagnostics  Influence driving behavior by using persuasive techniques where a driver is able to grow leaves depending on how efficient he or she drives.
  36. 36. Aaron Marcus and Associates, Inc., www.AMandA.com, 36AM+A Competitive Analysis: What Do We Need?  Useful and appealing user interface (UI) design  Design for safety to be readable at one-second glance  Use physical controls appropriately  Reduce complexity by focusing on helpful over powerful features  Scenario based interface  Limit available controls during intensive driving situations  Avoid cognitive and sensory overload  Allow customization of information  Follow user-centered design process
  37. 37. Aaron Marcus and Associates, Inc., www.AMandA.com, 37AM+A Driving Machine Information Architecture
  38. 38. Aaron Marcus and Associates, Inc., www.AMandA.com, 38AM+A Information Architecture Dashboard  Monitor Car Activity  Accident avoidance  Fuel economy  Level of leave growth or decline  Monitor Gaming  Status of leave growth and decline  Visualize  Carbon footprint  Number of carpools driven
  39. 39. Aaron Marcus and Associates, Inc., www.AMandA.com, 39AM+A Information Architecture Process Model  Create an account  Sign-up  Connect social networks  Join  Insurance program  Carpool  Track  Goals  Carbon footprint
  40. 40. Aaron Marcus and Associates, Inc., www.AMandA.com, 40AM+A Information Architecture Social Networks  Update personal profile  View timelines  Compare driving behavior against others  Link to other social media (Facebook, Twitter)  Adjust privacy and sharing settings
  41. 41. Aaron Marcus and Associates, Inc., www.AMandA.com, 41AM+A Information Architecture Just-in-Time Knowledge  Traffic reports  To save fuel  Avoid accidents  See location of friends  Carpooling  On-demand ridesharing  Save money  Reduce carbon footprint  Reviews of places to visit  Restaurants  Hotels
  42. 42. Aaron Marcus and Associates, Inc., www.AMandA.com, 42AM+A Information Architecture Incentives  Discounts  On car insurance  Fuel savings  Advice on traffic  Gamification  Badges  Become King/Queen of road  Meet new people  See a forest grow with efficient driving behavior
  43. 43. Aaron Marcus and Associates, Inc., www.AMandA.com, 43AM+A The Driving Machine: AM+A Initial Designs  Dashboard Elements  Basic Screens  Example Initial Screens
  44. 44. Aaron Marcus and Associates, Inc., www.AMandA.com, 44AM+A Dashboard Elements: Gauges Semantic Reference Metrics Viz 1 Viz 2 Viz 3 Coolant Temp Gauge °C or °F lighted icons colored states dial/bar Fuel Gauge mpg, empty-full parts of whole dial/bar colored states Miles Per Gallon (current and average) miles digital number Miles Remaining miles digital number dial/bar colored states Oil Pressure Gauge psi lighted icons colored states dial/bar Odometer miles digital number counter Speedometer/ posted speed limit mph, kph digital number dial/bar 3 states Tachometer rpm lighted icons dial/bar Trip meter miles digital number counter
  45. 45. Aaron Marcus and Associates, Inc., www.AMandA.com, 45AM+A Dashboard Elements: Indicators, 1/2 Semantic Reference Metrics Viz 1 Viz 2 Viz 3 Airbag system faults lighted icon Blind Zone Warning, Left/Right blinking bars noises lighted icons Brake: Pad Warning, Low Fluid lighted icon Charge Warning lighted icon Checkup Required lighted icon Collision Warning: Front/Back blinking bars noises lighted icons Date/Time AM/PM digital number analog clock Engine Malfunction lighted icon Gas door location icon Gear Shift P, R, N, D lighted icons bar and pointer
  46. 46. Aaron Marcus and Associates, Inc., www.AMandA.com, 46AM+A Dashboard Elements: Indicators, 2/2 Semantic Reference Metrics Viz 1 Viz 2 Viz 3 Low fuel lighted icon Low oil pressure lighted icon Low tire pressure lighted icon Open: Door, Hood, Trunk lighted icon Parking Brake Engaged lighted icon Parking Warning, Front/Back blinking bars Seat Belt lighted icon Security lighted icon Temperature, Outside °C or °F numbers colored states Turn Signal, Left/Right blinking arrows noises
  47. 47. Aaron Marcus and Associates, Inc., www.AMandA.com, 47AM+A Dashboard Elements: Controls Semantic Reference Metrics Viz 1 Viz 2 Viz 3 Contact: Messages, Email, Phone, Contact List voice-activated touch screen buttons/dials Heating, Ventilation, A/C, Temperature Left/Right °C or °F voice-activated touch screen buttons/dials Lighting voice-activated touch screen buttons/dials Media: Channel Change, Volume Control voice-activated touch screen buttons/dials Navigation: Maps, Traffic, Stops voice-activated touch screen buttons/dials Utilities: Calendar, Camera, Video, Weather, Calculator, Notes, Reminders, Browser, Epubs, App Store voice-activated touch screen buttons/dials Vehicle Maintainence voice-activated touch screen buttons/dials
  48. 48. Aaron Marcus and Associates, Inc., www.AMandA.com, 48AM+A The Driving Machine: Basic Screens Driver dashboard 1 MM-HVAC 2 Front-seat passenger 3 Driver-seat back 4 Overhead center 5 FS-passenger back 6
  49. 49. Aaron Marcus and Associates, Inc., www.AMandA.com, 49AM+A Initial Text Design for Screen 1: All Icons
  50. 50. Aaron Marcus and Associates, Inc., www.AMandA.com, 50AM+A Initial Text Design for Screen 1: Icon Variations
  51. 51. Aaron Marcus and Associates, Inc., www.AMandA.com, 51AM+A Initial Text Design for Screen 1: Collision Warning for Left Blind Spot
  52. 52. Aaron Marcus and Associates, Inc., www.AMandA.com, 52AM+A Initial Text Design for Screen 1: Collision Warning with No Warning
  53. 53. Aaron Marcus and Associates, Inc., www.AMandA.com, 53AM+A Initial Text Design for Screen 1: Blind- Spot Left-Turn Collision Warning
  54. 54. Aaron Marcus and Associates, Inc., www.AMandA.com, 54AM+A Initial Text Design for Screen 1: No Blind-Spot Left-Turn Collision Warning
  55. 55. Aaron Marcus and Associates, Inc., www.AMandA.com, 55AM+A Initial Text Design for Screen 1: GPS Navigation
  56. 56. Aaron Marcus and Associates, Inc., www.AMandA.com, 56AM+A Initial Design of Screen 1 with Customized Backgrounds  Skin 1: Based on Avatar  Skin 2: Based on Little Shop of Horrors  Skin 3: Based on Atari’s Pac-Man  Skin 4: Based on Weingart’s Typography  Skin 5: Eco-Background  Skin 6: Eco-Bars  All skins might be animated  All skins might be custom ordered for increased revenue and brand popularity  All skins designed to preserve legibility, readability
  57. 57. Aaron Marcus and Associates, Inc., www.AMandA.com, 57AM+A Skin 1 Basis: Movie Avatar
  58. 58. Aaron Marcus and Associates, Inc., www.AMandA.com, 58AM+A Skin 2 Basis: Movie Little Shop of Horrors
  59. 59. Aaron Marcus and Associates, Inc., www.AMandA.com, 59AM+A Skin 3 Basis: Atari’s Classic Pac-Man Video Game
  60. 60. Aaron Marcus and Associates, Inc., www.AMandA.com, 60AM+A Skin 4 Basis: Weingart’s Post Modern Typography
  61. 61. Aaron Marcus and Associates, Inc., www.AMandA.com, 61AM+A Skin 4 Basis: Weingart’s Typography, with Over-Speed-Limit Warning
  62. 62. Aaron Marcus and Associates, Inc., www.AMandA.com, 62AM+A Skin 5: Eco-Background
  63. 63. Aaron Marcus and Associates, Inc., www.AMandA.com, 63AM+A Skin 6: Eco-Bars Green
  64. 64. Aaron Marcus and Associates, Inc., www.AMandA.com, 64AM+A Skin 6: Eco-Bars Yellow
  65. 65. Aaron Marcus and Associates, Inc., www.AMandA.com, 65AM+A Skin 6: Eco-Bars Red
  66. 66. Aaron Marcus and Associates, Inc., www.AMandA.com, 66AM+A Future Planned R+D for Driving Machine  Design variations for different cultures  Design Process Diagrams, Social Networking, Just-in-Time Knowledge, and Incentives that do not interfere with driver’s tasks  Test designs with different market segments and personas/use scenarios  Revise designs  Publish case studies, articles, and videos  Find commercial partner to bring ideas to market, as AM+A did with Green Machine and SAP
  67. 67. Aaron Marcus and Associates, Inc., www.AMandA.com, 67AM+A The Driving Machine: Using Persuasion and Information to Change Behavior Aaron Marcus, President, and Scott Abromowitz, Designer/Analyst Aaron Marcus and Associates, Inc. (AM+A) 1196 Euclid Avenue, Suite 1F, Berkeley, California 94708-1640, USA Tel: +1-510-601-0994, Email: Aaron.Marcus@AMandA.com Web: www.AMandA.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×