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School of Communication and the Arts:Social Media Use<br />Presented By:<br />Integrated Communication Intern<br />Alyssa ...
Characteristic of a Strong Social Media Strategy<br /><ul><li>Relevant
Real
Responsive
Relationship</li></ul>Courtesy of Fluid Studio Presentations<br />
http://www.youtube.com/watch?v=8JaBAgu6xTA&feature=fvst<br />Socialnomics<br />
Facebook<br />400 million users on Facebook with over 50% logging in at least once a day<br />Average user spends more tha...
TwitterAt the end of 2009 twitter had approx. 75 million active users<br />6-8 million new users per month<br />Why Social...
Manage and monitor social media sites<br />Actively search for newsworthy events<br />My Responsibilities<br />
Created Accounts<br />Recruited “fans” and “followers”<br />Connected with students and faculty<br />What I Have Done<br />
Promotion of…<br /> Events<br />Club/faculty/student accomplishments<br />Other news that your department<br />How I Can H...
Monitored Daily<br /><ul><li>Content
Users
Responses</li></ul>No Problems to Date<br />The Risk<br />
How Universities are Using Social Media<br />Connecting people<br />Producing, not just promoting<br />Creating a dialogue...
Gathering and Sharing Information<br />
Showcasing Student and Faculty Work<br />
Providing a Platform to Broadcast Events<br />
Producing, Not Just Promoting<br />
Producing, Not Just Promoting<br />
Producing, Not Just Promoting<br />FASHIONOLOGY OPENING<br />
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Marist College SCA - Integrated Communication Intern Presentation

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Presented to the faculty senate of the Marist College School of Communication and The Arts on social media initiatives launched by me.

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  • Relevant -Only newsworthy items that effect our primary audienceReal - Photos, comments, and links all add credibility and currencyResponsive - Sharing on fan walls, commenting, re-tweeting and mentioningRelationship - With students, faculty, and also other Marist accounts (ex: MaristSGA)
  • First minute, and then 3:25 in
  • 1.Manage and monitor– add content and make sure there is no risk in content or user activity2. Actively search– in The Circle, “In The News”, Twitter, searching for SCA activities
  • 1. Created Account – both under SCA name2. Recruit “fans” /“followers” –attack existing audiences, PRSSA, CommArts Society etc.3. Connect with students and faculty involved in SCA activities – being in the know, monitoring twitter by topic
  • Simply send me tips, the information I need
  • Any Questions thus far?
  • 1. Anything newsworthy2. 3.4. Not yet explored5. Both students faculty and staff can ‘like’ or ‘follow’ SCA, and contribute6. More personal7.
  • Gathering and sharing info - Anything newsworthyShowcasing student and faculty work - Allison Burke, Donise EnglishProviding a platform to broadcast events - Gallery Opening, Meetings, Alzheimer’s eventEmergency notification - Not yet exploredConnecting people - Both students faculty and staff can ‘like’ or ‘follow’ SCAProducing, not just Promoting - Links, photos, sharing, etcCreating a dialogue and communicating to students - ‘likes’, comments, retweets, etc.
  • 57 views of twit pic
  • 57 views of twit pic
  • 53 followers, on the side you can see they include both students and faculty, even clubs
  • 82 fans on FacebookAbove the trend line in the second two weeks of October, dropped below in November
  • Student “likes”Fashionology tie-inNYWICI connectionStudent replies, student tagsFaculty interaction
  • Jump in mentions
  • Transcript of "Marist College SCA - Integrated Communication Intern Presentation"

    1. 1. School of Communication and the Arts:Social Media Use<br />Presented By:<br />Integrated Communication Intern<br />Alyssa Bronander<br />
    2. 2. Characteristic of a Strong Social Media Strategy<br /><ul><li>Relevant
    3. 3. Real
    4. 4. Responsive
    5. 5. Relationship</li></ul>Courtesy of Fluid Studio Presentations<br />
    6. 6. http://www.youtube.com/watch?v=8JaBAgu6xTA&feature=fvst<br />Socialnomics<br />
    7. 7. Facebook<br />400 million users on Facebook with over 50% logging in at least once a day<br />Average user spends more than 55 minutes per day on Facebook<br />Why Social Media?<br />
    8. 8. TwitterAt the end of 2009 twitter had approx. 75 million active users<br />6-8 million new users per month<br />Why Social Media?<br />
    9. 9. Manage and monitor social media sites<br />Actively search for newsworthy events<br />My Responsibilities<br />
    10. 10. Created Accounts<br />Recruited “fans” and “followers”<br />Connected with students and faculty<br />What I Have Done<br />
    11. 11. Promotion of…<br /> Events<br />Club/faculty/student accomplishments<br />Other news that your department<br />How I Can Help You<br />
    12. 12. Monitored Daily<br /><ul><li>Content
    13. 13. Users
    14. 14. Responses</li></ul>No Problems to Date<br />The Risk<br />
    15. 15. How Universities are Using Social Media<br />Connecting people<br />Producing, not just promoting<br />Creating a dialogue and communicating with students<br />Gathering and sharing info<br />Showcasing student and faculty work<br />Providing a platform to broadcast events<br />Emergency notification<br />Courtesy of Fluid Studio Presentations<br />
    16. 16. Gathering and Sharing Information<br />
    17. 17. Showcasing Student and Faculty Work<br />
    18. 18. Providing a Platform to Broadcast Events<br />
    19. 19. Producing, Not Just Promoting<br />
    20. 20. Producing, Not Just Promoting<br />
    21. 21. Producing, Not Just Promoting<br />FASHIONOLOGY OPENING<br />
    22. 22. Connecting People<br />
    23. 23. Connecting People<br />
    24. 24. Creating a Dialogue and Communicating with Students<br />
    25. 25. Creating a Dialogue and Communicating with Students<br />
    26. 26. The Future…<br />
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