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Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
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Marist College SCA - Integrated Communication Intern Presentation

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Presented to the faculty senate of the Marist College School of Communication and The Arts on social media initiatives launched by me.

Presented to the faculty senate of the Marist College School of Communication and The Arts on social media initiatives launched by me.

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  • Relevant -Only newsworthy items that effect our primary audienceReal - Photos, comments, and links all add credibility and currencyResponsive - Sharing on fan walls, commenting, re-tweeting and mentioningRelationship - With students, faculty, and also other Marist accounts (ex: MaristSGA)
  • First minute, and then 3:25 in
  • 1.Manage and monitor– add content and make sure there is no risk in content or user activity2. Actively search– in The Circle, “In The News”, Twitter, searching for SCA activities
  • 1. Created Account – both under SCA name2. Recruit “fans” /“followers” –attack existing audiences, PRSSA, CommArts Society etc.3. Connect with students and faculty involved in SCA activities – being in the know, monitoring twitter by topic
  • Simply send me tips, the information I need
  • Any Questions thus far?
  • 1. Anything newsworthy2. 3.4. Not yet explored5. Both students faculty and staff can ‘like’ or ‘follow’ SCA, and contribute6. More personal7.
  • Gathering and sharing info - Anything newsworthyShowcasing student and faculty work - Allison Burke, Donise EnglishProviding a platform to broadcast events - Gallery Opening, Meetings, Alzheimer’s eventEmergency notification - Not yet exploredConnecting people - Both students faculty and staff can ‘like’ or ‘follow’ SCAProducing, not just Promoting - Links, photos, sharing, etcCreating a dialogue and communicating to students - ‘likes’, comments, retweets, etc.
  • 57 views of twit pic
  • 57 views of twit pic
  • 53 followers, on the side you can see they include both students and faculty, even clubs
  • 82 fans on FacebookAbove the trend line in the second two weeks of October, dropped below in November
  • Student “likes”Fashionology tie-inNYWICI connectionStudent replies, student tagsFaculty interaction
  • Jump in mentions
  • Transcript

    • 1. School of Communication and the Arts:Social Media Use
      Presented By:
      Integrated Communication Intern
      Alyssa Bronander
    • 2. Characteristic of a Strong Social Media Strategy
      Courtesy of Fluid Studio Presentations
    • 6. http://www.youtube.com/watch?v=8JaBAgu6xTA&feature=fvst
      Socialnomics
    • 7. Facebook
      400 million users on Facebook with over 50% logging in at least once a day
      Average user spends more than 55 minutes per day on Facebook
      Why Social Media?
    • 8. TwitterAt the end of 2009 twitter had approx. 75 million active users
      6-8 million new users per month
      Why Social Media?
    • 9. Manage and monitor social media sites
      Actively search for newsworthy events
      My Responsibilities
    • 10. Created Accounts
      Recruited “fans” and “followers”
      Connected with students and faculty
      What I Have Done
    • 11. Promotion of…
      Events
      Club/faculty/student accomplishments
      Other news that your department
      How I Can Help You
    • 12. Monitored Daily
      No Problems to Date
      The Risk
    • 15. How Universities are Using Social Media
      Connecting people
      Producing, not just promoting
      Creating a dialogue and communicating with students
      Gathering and sharing info
      Showcasing student and faculty work
      Providing a platform to broadcast events
      Emergency notification
      Courtesy of Fluid Studio Presentations
    • 16. Gathering and Sharing Information
    • 17. Showcasing Student and Faculty Work
    • 18. Providing a Platform to Broadcast Events
    • 19. Producing, Not Just Promoting
    • 20. Producing, Not Just Promoting
    • 21. Producing, Not Just Promoting
      FASHIONOLOGY OPENING
    • 22. Connecting People
    • 23. Connecting People
    • 24. Creating a Dialogue and Communicating with Students
    • 25. Creating a Dialogue and Communicating with Students
    • 26. The Future…

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