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Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
Marist College SCA - Integrated Communication Intern Presentation
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Marist College SCA - Integrated Communication Intern Presentation

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Presented to the faculty senate of the Marist College School of Communication and The Arts on social media initiatives launched by me.

Presented to the faculty senate of the Marist College School of Communication and The Arts on social media initiatives launched by me.

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  • Relevant -Only newsworthy items that effect our primary audienceReal - Photos, comments, and links all add credibility and currencyResponsive - Sharing on fan walls, commenting, re-tweeting and mentioningRelationship - With students, faculty, and also other Marist accounts (ex: MaristSGA)
  • First minute, and then 3:25 in
  • 1.Manage and monitor– add content and make sure there is no risk in content or user activity2. Actively search– in The Circle, “In The News”, Twitter, searching for SCA activities
  • 1. Created Account – both under SCA name2. Recruit “fans” /“followers” –attack existing audiences, PRSSA, CommArts Society etc.3. Connect with students and faculty involved in SCA activities – being in the know, monitoring twitter by topic
  • Simply send me tips, the information I need
  • Any Questions thus far?
  • 1. Anything newsworthy2. 3.4. Not yet explored5. Both students faculty and staff can ‘like’ or ‘follow’ SCA, and contribute6. More personal7.
  • Gathering and sharing info - Anything newsworthyShowcasing student and faculty work - Allison Burke, Donise EnglishProviding a platform to broadcast events - Gallery Opening, Meetings, Alzheimer’s eventEmergency notification - Not yet exploredConnecting people - Both students faculty and staff can ‘like’ or ‘follow’ SCAProducing, not just Promoting - Links, photos, sharing, etcCreating a dialogue and communicating to students - ‘likes’, comments, retweets, etc.
  • 57 views of twit pic
  • 57 views of twit pic
  • 53 followers, on the side you can see they include both students and faculty, even clubs
  • 82 fans on FacebookAbove the trend line in the second two weeks of October, dropped below in November
  • Student “likes”Fashionology tie-inNYWICI connectionStudent replies, student tagsFaculty interaction
  • Jump in mentions
  • Transcript

    • 1. School of Communication and the Arts:Social Media Use<br />Presented By:<br />Integrated Communication Intern<br />Alyssa Bronander<br />
    • 2. Characteristic of a Strong Social Media Strategy<br /><ul><li>Relevant
    • 3. Real
    • 4. Responsive
    • 5. Relationship</li></ul>Courtesy of Fluid Studio Presentations<br />
    • 6. http://www.youtube.com/watch?v=8JaBAgu6xTA&feature=fvst<br />Socialnomics<br />
    • 7. Facebook<br />400 million users on Facebook with over 50% logging in at least once a day<br />Average user spends more than 55 minutes per day on Facebook<br />Why Social Media?<br />
    • 8. TwitterAt the end of 2009 twitter had approx. 75 million active users<br />6-8 million new users per month<br />Why Social Media?<br />
    • 9. Manage and monitor social media sites<br />Actively search for newsworthy events<br />My Responsibilities<br />
    • 10. Created Accounts<br />Recruited “fans” and “followers”<br />Connected with students and faculty<br />What I Have Done<br />
    • 11. Promotion of…<br /> Events<br />Club/faculty/student accomplishments<br />Other news that your department<br />How I Can Help You<br />
    • 12. Monitored Daily<br /><ul><li>Content
    • 13. Users
    • 14. Responses</li></ul>No Problems to Date<br />The Risk<br />
    • 15. How Universities are Using Social Media<br />Connecting people<br />Producing, not just promoting<br />Creating a dialogue and communicating with students<br />Gathering and sharing info<br />Showcasing student and faculty work<br />Providing a platform to broadcast events<br />Emergency notification<br />Courtesy of Fluid Studio Presentations<br />
    • 16. Gathering and Sharing Information<br />
    • 17. Showcasing Student and Faculty Work<br />
    • 18. Providing a Platform to Broadcast Events<br />
    • 19. Producing, Not Just Promoting<br />
    • 20. Producing, Not Just Promoting<br />
    • 21. Producing, Not Just Promoting<br />FASHIONOLOGY OPENING<br />
    • 22. Connecting People<br />
    • 23. Connecting People<br />
    • 24. Creating a Dialogue and Communicating with Students<br />
    • 25. Creating a Dialogue and Communicating with Students<br />
    • 26. The Future…<br />

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