Marist College SCA - Integrated Communication Intern Presentation
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Marist College SCA - Integrated Communication Intern Presentation

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Presented to the faculty senate of the Marist College School of Communication and The Arts on social media initiatives launched by me.

Presented to the faculty senate of the Marist College School of Communication and The Arts on social media initiatives launched by me.

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  • Relevant -Only newsworthy items that effect our primary audienceReal - Photos, comments, and links all add credibility and currencyResponsive - Sharing on fan walls, commenting, re-tweeting and mentioningRelationship - With students, faculty, and also other Marist accounts (ex: MaristSGA)
  • First minute, and then 3:25 in
  • 1.Manage and monitor– add content and make sure there is no risk in content or user activity2. Actively search– in The Circle, “In The News”, Twitter, searching for SCA activities
  • 1. Created Account – both under SCA name2. Recruit “fans” /“followers” –attack existing audiences, PRSSA, CommArts Society etc.3. Connect with students and faculty involved in SCA activities – being in the know, monitoring twitter by topic
  • Simply send me tips, the information I need
  • Any Questions thus far?
  • 1. Anything newsworthy2. 3.4. Not yet explored5. Both students faculty and staff can ‘like’ or ‘follow’ SCA, and contribute6. More personal7.
  • Gathering and sharing info - Anything newsworthyShowcasing student and faculty work - Allison Burke, Donise EnglishProviding a platform to broadcast events - Gallery Opening, Meetings, Alzheimer’s eventEmergency notification - Not yet exploredConnecting people - Both students faculty and staff can ‘like’ or ‘follow’ SCAProducing, not just Promoting - Links, photos, sharing, etcCreating a dialogue and communicating to students - ‘likes’, comments, retweets, etc.
  • 57 views of twit pic
  • 57 views of twit pic
  • 53 followers, on the side you can see they include both students and faculty, even clubs
  • 82 fans on FacebookAbove the trend line in the second two weeks of October, dropped below in November
  • Student “likes”Fashionology tie-inNYWICI connectionStudent replies, student tagsFaculty interaction
  • Jump in mentions

Marist College SCA - Integrated Communication Intern Presentation Marist College SCA - Integrated Communication Intern Presentation Presentation Transcript

  • School of Communication and the Arts:Social Media Use
    Presented By:
    Integrated Communication Intern
    Alyssa Bronander
  • Characteristic of a Strong Social Media Strategy
    • Relevant
    • Real
    • Responsive
    • Relationship
    Courtesy of Fluid Studio Presentations
  • http://www.youtube.com/watch?v=8JaBAgu6xTA&feature=fvst
    Socialnomics
  • Facebook
    400 million users on Facebook with over 50% logging in at least once a day
    Average user spends more than 55 minutes per day on Facebook
    Why Social Media?
  • TwitterAt the end of 2009 twitter had approx. 75 million active users
    6-8 million new users per month
    Why Social Media?
  • Manage and monitor social media sites
    Actively search for newsworthy events
    My Responsibilities
  • Created Accounts
    Recruited “fans” and “followers”
    Connected with students and faculty
    What I Have Done
  • Promotion of…
    Events
    Club/faculty/student accomplishments
    Other news that your department
    How I Can Help You
  • Monitored Daily
    • Content
    • Users
    • Responses
    No Problems to Date
    The Risk
  • How Universities are Using Social Media
    Connecting people
    Producing, not just promoting
    Creating a dialogue and communicating with students
    Gathering and sharing info
    Showcasing student and faculty work
    Providing a platform to broadcast events
    Emergency notification
    Courtesy of Fluid Studio Presentations
  • Gathering and Sharing Information
  • Showcasing Student and Faculty Work
  • Providing a Platform to Broadcast Events
  • Producing, Not Just Promoting
  • Producing, Not Just Promoting
  • Producing, Not Just Promoting
    FASHIONOLOGY OPENING
  • Connecting People
  • Connecting People
  • Creating a Dialogue and Communicating with Students
  • Creating a Dialogue and Communicating with Students
  • The Future…