Your SlideShare is downloading. ×
  • Like
  • Save
Roy Morgan Research - Telecommunication adoption by Australian businesses
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Roy Morgan Research - Telecommunication adoption by Australian businesses

  • 153 views
Published

 

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
153
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Roy Morgan Research Business SurveyA focus on the economy,telecommunications and micro-businesses April 2012
  • 2. Introduction• Consumer survey of over 50,000 Australian’s per annum, continuously running for over 20 years in Australia• New Business survey of over 12,000 businesses per annum, running for past 18 months • Economic • Financial • Telecommunications • Media• Today, will look at businesses through the lens of: • Industry in which they work in • State in which their head office is located • Size of business by employees, with a focus on micro-businesses
  • 3. There are just over 2 million businesses in Australia…Business Size by Number of Employees Top industries (by number of businesses): Top industries (by number of businesses):Medium Business Large Business (200+)(20 - 199) 3.95% 0.39% 1. 1. Construction Construction Small Business 11.41% 71% 71% 2. 2. Professional, scientific and Professional, scientific and technical services technical services 3. Rental, hiring and real estate of all (5 - 19) 3. Rental, hiring and real estate of all 4. 4. services services Agriculture, forestry and fishing Agriculture, forestry and fishing 84.20% businesses businesses 5. 5. 6. 6. Finance and insurance Finance and insurance Retail trade Retail trade 7. 7. Transport, postal and warehousing Transport, postal and warehousing Micro Business (Under 5 employees)
  • 4. Location Location Single State Single State 93% 93% Years in operation Capital City 63% Capital City 63% More than 20 years 32%10 to less than 20 years 30% 60% 54% 6 to less than 10 years 13% 50% 44% 40% 3 to less than 6 years 9% 30% 1 to less than 3 years 7% 20% 10% 9% 4%6 to less than 12 months 3% 0% Commercial Home Mobile Other Less than 6 months 3% space location 0% 10% 20% 30% 40%
  • 5. Business’ view of the economy
  • 6. Financial Expectation for the Business in next 12 months60% Expect the Business to be Better off next year50%40% 40.2%30%20% 13.7%10% Expect the Business to be Worse off next year0% 1 11 1 1 11 11 1 11 1 0 11 1 1 -1 -1 -1 -1 l-1 -1 -1 r-1 n- g- n- b- p- ov ay ar ct ec ec Ju Ap Ju Au Ja Fe Se O M N M D D
  • 7. Business Confidence (monthly)180160140 131.5 132.9 129.5 130.5 128.2 119.5 118.7120 115.7 117.2 112.6 107.8 108.1 99.8 101.8100 80 1 1 1 11 11 12 1 1 1 11 11 0 11 1 -1 -1 -1 l-1 -1 r-1 -1 -1 n- n- n- g- b- p- ay ar ov ct ec ec Ju Ap Ja Ju Ja Au Fe Se O M M N D D
  • 8. Business Confidence by head office location160 140.92140 127.65 127.56 120.95120 112.01 109.44 104.47 101.85 99.9310080604020 0 NT l T s LD SA W c na A Ta AC Vi W NS io Q at rn te In
  • 9. Confidence doesn’t necessarily equate to investment Confidence Index compared against Aust Score business avg.Information media and telecommunications 131.28 84 (16% less likely)Mining 129.46 160 (60% more likely)Administration and support services 119.62 129Rental, hiring and real estate services 118.53 132Arts and recreational services 112.97 169Construction 105.12 67Electricity, gas, water and waste 100.7 129Finance and insurance 126.1 107Education and training 126.02 107Accommodation and food services 124.23 119Health care and social assistance 123.33 95Professional, scientific and technical services 121.55 98Wholesale trade 116.85 110Public administration, safety and security 115.85 99Agriculture, forestry and fishing 111.55 95Retail trade 110.31 101Transport, postal and warehousing 107.59 96Manufacturing 103.78 100Personal, repair and other services 101.12 83
  • 10. Technology as a driver of business growth
  • 11. Factors having ‘more influence’ on business performance Next 12 months CHANGE IN BUSINESS STRUCTURE 7% AVAILABILITY OF QUALIFIED TALENT/SKILLED STAFF 13% IMPLEMENTATION OF BUSINESS PLAN 15% ACCESS TO FINANCE 15% NEW SYSTEMS 17% EXCHANGE RATE FLUCTUATIONS 18% COMPETITION 20% COST OF FUNDING (I.E. CHANGING INTEREST RATES) 28% TECHNOLOGY 29% LABOUR COSTS 30% BUSINESS TAXES AND GOVERNMENT CHARGES 33% GOVERNMENT 33%COSTS FOR RAW MATERIALS, TRANSPORTATION, ETC 34%CHANGING CONSUMER EXPECTATIONS AND DEMANDS 35% 43% ECONOMY/LEVEL OF DEMAND 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
  • 12. Technology as a factor on business in next 12 monthsBy industry: By head office locations(% of businesses that rated this as a factor) (% of businesses that rated this): International 40%• Information media & telecommunications 50% NSW 30%• Public administration, safety & security 40% NT 28%• Education & training 40% VIC 28%• Rental, hiring & real estate services 39% QLD 27%• Mining 38% SA 27%• Finance & insurance 37% Tas 24%• Professional, scientific & technical services 30% WA 24%• Health care & social assistance 29% ACT 18%
  • 13. Telecommunications expenditure in next 12 months18%16% 16% 15%14% 12%12% 11%10%8% 7% 6% 6%6% 4% 4%4% 3% 3%2%0% Fixed-line Mobile Fixed Mobile Private Tablet Video Web External Portable Fleet Telephony Phone Internet B/Band IP Computer Conferencing Hosting payment tracking Services Internet Network systems
  • 14. Telecommunications expenditure in next 12 monthsBy industry: By head office locations(% of businesses that plan to increase expenditure): (% that plan to increase): International 46%• Highest: Administration and support services (35%) Tas 20%• Lowest: Manufacturing (19%)• Professional, scientific and technical services (27%) NSW 25%• Rental, hiring and real estate services (27%) VIC 25%• Finance and insurance (27%) QLD 25%• Retail trade (26%)• Agriculture, forestry and fishing (24%)• Construction (22%)• Transport, postal and warehousing (23%)
  • 15. Expecting a benefit from the NBN 40%50% Intern. 44% ACT 27%40% 34% NT 10% 29% 30%30% Tas 31% WA 26%20% SA 25% QLD 27%10% Vic 33%0% NSW 29% Micro Small Medium Large Business Business Business Business 0% 10% 20% 30% 40%
  • 16. A profile of micro businesses
  • 17. There are just over 1.7 million micro- businesses in Australia… Industry Sector Make-up Business Head Office Location O/seas 0.4% Construction, 17% NT 0.7% Other, 29% ACT 1.1% Professional, Tas 1.8% scientific & technicalTransport, services, 12% SA 7.1%postal &warehousing, 6% WA 10.2% Agriculture, Retail trade, 6% forestry QLD 20.5% & fishing, 11% VIC 25.1% Finance & insurance, 8% Rental, hiring & NSW 33.2% real estate services, 9% 0% 10% 20% 30% 40%
  • 18. Core telecommunications services - Today % has relationship with Provider Avg. number of Provider relationships a business has100% 88% Micro 1.71 vs. Large 1.9590% 78%80%70%60% Other50% All in a personal 29%40% 25% name30% 20% 17%20% 9% 9% Some in business 6% 4% 6% 3% 6%10% /some in personal 0% Telstra Optus Vodafone iiNet TPG Internode All in a business 45% 86% name 0% 40% 80% 100% Large MicroMicro Business (Under 5 employees) Medium Business (20 - 199)Small Business (5 - 19) Large Business (200+)
  • 19. Core telecommunication services expenditure % that have service today % that intend to increase in N12M 65% 22% Private IP Network Private IP Network 10% 2% 77% 37% Mobile Broadband Mobile Broadband 43% Internet 11% Internet 90% 37% Fixed Internet Fixed Internet 84% 14% 93% 37%Mobile Phone service Mobile Phone service 90% 15% 94% 24%Fixed-line Telephony Fixed-line Telephony 90% 6% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Micro Business (Under 5 employees) Medium Business (20 - 199 employees) Small Business (5 - 19 employees) Large Business (200 employees or more)
  • 20. 0% 5% 10% 15% 20% 25% Administration & support services Mining 20% 20% Health care & social 19% assistance Education & training 19% Finance & insurance 18% Construction 16%Professional scientific & technical services, 16% Wholesale trade 16% Art & recreational services 15% Retail trade 14% Agriculture ,forestry & fishing 14% Information media & telecommunications 13% Rental, hiring & real estate services 13% Transport, postal & 13% warehousing Manufacturing 10% Electricity, gas, 9% water and waste Mobile Phone intenders next 12 months – by industry Accommodation & 8% food services Personal, repair & 8% other services
  • 21. Other telecommunication services/products expenditure 15% 25% % that intend to increase in N12M Fleet tracking 3% 1% 12% 43% Portable payment systems 14% 5% 44% 7%External managed 16% 6% hosting 16% 36% Web conferencing 4% 3% 37% 13%Video conferencing 5% 3% 46% 27% Tablet computer 12% 11% 0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% Micro Business (Under 5 employees) Medium Business (20 - 199 employees) Small Business (5 - 19 employees) Large Business (200 employees or more)
  • 22. Conclusion• Business confidence is on the rise, but this doesn’t necessarily equate to increased spending• The economy is the number 1 factor influencing business in the next 12 months, technology ranks 7th with 29% of businesses rating this.• 1.7 million micro-businesses in Australia employing under 5 people • 1.71 is the average number of Telco relationships it has • 55% have a bill in a personal name or mixture of personal/business • Fixed telephony, fixed internet & mobile phones are ubiquitous • Only 43% have a mobile broadband internet service • Additional, non-core, telecommunication services have low penetration amongst micro-businesses• Industry and head office location matter for confidence, expenditure & intention
  • 23. Andrew BraunDirector – Mobile, Internet & Technology andrew.braun@roymorgan.com Twitter: abraun64