Prodcraft talk 5.11.13

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This is a talk I did for a group of product managers, outlining my lessons learned from developing a new content ingestion system for 7digital, an online music business.

This is a talk I did for a group of product managers, outlining my lessons learned from developing a new content ingestion system for 7digital, an online music business.

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  • 1. My lessons learnt from developing “JESTER” My lessons learned from product managing “Jester”, a new content ingestion platform for 7digital Marc Abraham - former Lead Product Manager at 7digital Friday, 8 November 13
  • 2. Outline Some challenges Some great moments Some not so great moments ... and my actions / learnings Friday, 8 November 13
  • 3. Setting the stage Friday, 8 November 13
  • 4. My biggest challenge (1) Friday, 8 November 13
  • 5. My biggest challenge (2) Friday, 8 November 13
  • 6. Forget about features! (for a moment anyway) Vision: a fully-automated and transparent content ingestion platform Key KPI: average end-to-end ingestion time, reduce from 5 days to 1 Friday, 8 November 13
  • 7. Learnings & actions What is your (biggest) problem!? I’m NOT Father Christmas Move away from “START-STOPDO SOMETHING ELSE-STARTSTOP ...” Friday, 8 November 13
  • 8. The team Friday, 8 November 13
  • 9. Learnings & actions Stress the scope, priorities (+ rationale), timings and behaviour The CEO isn’t always right (and nor am I) Feisty debates are good! Friday, 8 November 13
  • 10. The greatest clash Friday, 8 November 13
  • 11. Learnings & actions Friday, 8 November 13
  • 12. Biggest sweaty armpit moment Friday, 8 November 13
  • 13. Learnings & actions Keep working in streams Try to combine things Provide options Friday, 8 November 13
  • 14. Proudest moment Friday, 8 November 13
  • 15. Outcomes Current end-to-end ingestion time: 2 days Accurate metadata (“DDEX”) More transparency and automation Clarity on next steps Friday, 8 November 13
  • 16. What would I change? Get the UX person involved earlier Focus on “value” more Collaborate more with other dev teams Friday, 8 November 13
  • 17. Related links http:/ /www.svpg.com/the-end-of-requirements/ http:/ /www.slideshare.net/EpicenterUSA/dtal-template-empathymap-and-problem-statement http:/ /practicetrumpstheory.com/2012/02/why-lean-canvas/ http:/ /www.agileproductdesign.com/blog/the_new_backlog.html http:/ /marcabraham.wordpress.com/2013/05/03/book-review-leananalytics/ http:/ /www.jeffgothelf.com/blog/building-in-house-innovationteams-small-collocated-dedicated-self-sufficient/ http:/ /marcabraham.wordpress.com/2013/04/05/book-review-leanux/ http:/ /www.youtube.com/watch?v=I9hqu3-HmkM Friday, 8 November 13
  • 18. Thanks! marcabrahamlondon@gmail.com @MAA1 and http:/ /marcabraham.wordpress.com/ Friday, 8 November 13