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    Twitter Presentation Twitter Presentation Presentation Transcript

    • Twitter “THE FASTEST, SIMPLEST WAY TO STAY CLOSE TO EVERYTHING YOU CARE ABOUT.”Ashley Balchunas, Tommy Botsaris, Allison Bradley, Kenny Ng
    • History of Twitter Started off as podcasting company Odeo  Apple’s iTunes podcast Jack Dorsey: big idea of streaming SMS Twttr March 21,2006 – July 2006  “just setting up my twttr”
    • Jack Dorsey on the Founding of Twitter http://www.businessinsider.com/jack-dorsey-story- of-twitter-2010-11
    • Twitter’s Logo
    • What is Twitter? A real-time information network that allows you to connect to stories and people that interest you You don’t have to tweet to use twitter As of July 1, 2012, twitter had 517 million accounts, making it the second largest social networking site
    • Where is Twitter used?
    • What is Twitter used for? Pointless babble– 40% Conversational – 38% Pass-along value – 9% Self-promotion – 6% Spam – 4% News – 4%
    • Who uses Twitter? Twitter is used mainly by older adults Women use twitter more than men Celebrities Companies
    • How to use Twitter Users can connect with each other using the @ symbol followed by their username Posts are grouped together by hashtags, (#) which create trending topics Users can retweet others tweets by using RT
    • Most Popular Twitters
    • Technology Twitter uses open source software Open source software “offers a speedy way to develop software” “It is made available to the whole community” It’s free
    • Benefits of using Twitter Everything happens in real-time Readily accessible, easy to use Stay updated with current events Quickly find up to date news Businesses  Brand Awareness  Reach many people  No cost
    • Risks of Twitter Personal safety Job security Hacking Publicity Content Businesses  Can experience mass “unfollowing”
    • How Twitter is Changing Twitter is shifting from being a real-time information utility to more of a global media outlet Twitter has begun to restrict its open API (Application Programming Interface) Cut off third-party developers
    • The Future of Twitter Twitter’s future lies in capturing more user attention by using features like “expanded tweets”
    • New Partnerships While Twitter has cut ties with developers they have started to make new partnerships with the likes of NASCAR and NBC during the Olympics
    • Certified Products Program The Certified Products Program highlights the best products and services to thrive on Twitter Twitter is mainly focusing on the three categories engagement products, analytics products, and data reseller products The partners of the “Certified Products Program” include Attensity, Crimson Hexagon, Dataminr, Datasift, ExactTarget, Gnip, Ho otSuite, Mass Relevance, SocialFlow, Sprinklr, and Topsy
    • Questions Do you think that the benefits outweigh the risks for businesses using Twitter? Would you recommend a business creating a Twitter account? Do you think it is a good idea for Twitter to change from a real time information utility to a global media outlet? For those of who have a public Twitter account, are you concerned with privacy issues you may be faced with?