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Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
Practice Manager Presentation Jan 2012
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Practice Manager Presentation Jan 2012

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Transcript

  • 1. Getting thePhone to Ring Steve Birkett& Ed Fegan January 11, 2011
  • 2. So the DoorSwingsSteve Birkett& Ed Fegan January 11, 2011
  • 3. And the Cash Registergoes‘Ka-Ching’ Steve Birkett& Ed Fegan January 11, 2011
  • 4. Increasing the number of Patient Visits Steve Birkett& Ed Fegan January 11, 2011
  • 5. Recent Study Findings1. Owner-Pet Bond Compliance2. Cats3. Recession4. Fragmentation Steve Birkett& Ed Fegan January 11, 2011
  • 6. Recent Study Findings 5. Internet 6. Clients not understanding need for preventive care 7. Sticker Shock“Perceptions and Attitudes of Pet Owners: The Impact of the Bond” BNR Research May 2007Bayer Veterinary Care Usage Study“The Decline of Veterinary Visits and How to Reverse theTrend”©2011 Bayer Healthcare Steve Birkett& Ed Fegan January 11, 2011
  • 7. Our Goal: To clearly and consistentlycommunicate what we do so we obtain and retain clients and their pets. Steve Birkett& Ed Fegan January 11, 2011
  • 8. Benefits & Value Value=Benefits CostSteve Birkett& Ed Fegan January 11, 2011
  • 9. Benefits & ValuesBenefits Understand difference between Features & Benefits Client must know it’s a Benefit Not every client values benefits the same Steve Birkett& Ed Fegan January 11, 2011
  • 10. Benefits & ValueValue Value must be > 1 Value of service must exceed alternatives, especially when client has limited funds Steve Birkett& Ed Fegan January 11, 2011
  • 11. Planning FactorsWhy Do They Come? Who Comes? Steve Birkett& Ed Fegan January 11, 2011
  • 12. Why do they come? Veterinary Services Sick/Injured Preventive Care Elective Surgeries Consultations OtherSteve Birkett& Ed Fegan January 11, 2011
  • 13. Who Comes? – PatientsSpeciesBreedsNeeds Steve Birkett& Ed Fegan January 11, 2011
  • 14. Who Comes? - ClientsDemographicsPsychographics Steve Birkett& Ed Fegan January 11, 2011
  • 15. Patient/Client Lifecycle Returning Patients NewPet Dies Patient/Client LifecycleReactivate Leave Steve Birkett& Ed Fegan January 11, 2011
  • 16. Returning PatientsEasier and less expensive to getpatients to return than getting new patients Steve Birkett& Ed Fegan January 11, 2011
  • 17. Returning Patients1. Educate Clients on services you offer2. Reminder System3. Make it easy to contact you4. Stay in contact with Clients Steve Birkett& Ed Fegan January 11, 2011
  • 18. New1. Location, Location, Location2. Referrals3. Employees4. Phone Book Steve Birkett& Ed Fegan January 11, 2011
  • 19. New5. Internet6. Advertising7. Publicity8. New Patient/Existing Client Steve Birkett& Ed Fegan January 11, 2011
  • 20. Why clients leaveMoveUnhappy with price (value)Unhappy with service/productUnhappy how they were treatedFailure to communicate need Steve Birkett& Ed Fegan January 11, 2011
  • 21. Reactivating Patients/ClientsHave a systemDon’t wait too long Steve Birkett& Ed Fegan January 11, 2011
  • 22. Patient DiesHow we can influence pet longevityPreventive Veterinary CareImportance of our lifestylerecommendations Steve Birkett& Ed Fegan January 11, 2011
  • 23. Communicating Location, Location, LocationSignLandscapingMaintenanceOther Steve Birkett& Ed Fegan January 11, 2011
  • 24. Phone BookWhy still relevantInternetStanding out from the crowd Steve Birkett& Ed Fegan January 11, 2011
  • 25. Steve Birkett& Ed Fegan January 11, 2011
  • 26. InternetWebsite & Landing Pages+ SEO – Search Engine Optimization+ Conversion Architecture Steve Birkett& Ed Fegan January 11, 2011
  • 27. Steve Birkett& Ed Fegan January 11, 2011
  • 28. Steve Birkett& Ed Fegan January 11, 2011
  • 29. Steve Birkett& Ed Fegan January 11, 2011
  • 30. InternetSocial Media + Facebook + YouTube + Twitter Steve Birkett& Ed Fegan January 11, 2011
  • 31. InternetEmail + Reminders + Newsletters + Targeted mail + Follow-ups Steve Birkett& Ed Fegan January 11, 2011
  • 32. Sample Email NewsletterSteve Birkett& Ed Fegan January 11, 2011
  • 33. AdvertisingDirect MailNewspaperTelevisionRadio Steve Birkett& Ed Fegan January 11, 2011
  • 34. Brochures, Business Cards and Educational MaterialsGeneral BrochureSpecialBrochuresBusiness Cards Steve Birkett& Ed Fegan January 11, 2011
  • 35. Education Steve Birkett& Ed Fegan January 11, 2011
  • 36. PublicityCommunity InvolvementToursSeminarsPress Releases Steve Birkett& Ed Fegan January 11, 2011
  • 37. Sample PlanSteve Birkett& Ed Fegan January 11, 2011
  • 38. Steve Birkett& Ed Fegan January 11, 2011

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