AboutFace Media Capabilities Presentation
Upcoming SlideShare
Loading in...5
×
 

AboutFace Media Capabilities Presentation

on

  • 247 views

Abbreviated Version of the AboutFace Media Capabilities deck. For more information and examples of work see http://AboutFaceMedia.com.

Abbreviated Version of the AboutFace Media Capabilities deck. For more information and examples of work see http://AboutFaceMedia.com.

Statistics

Views

Total Views
247
Views on SlideShare
245
Embed Views
2

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

AboutFace Media Capabilities Presentation AboutFace Media Capabilities Presentation Presentation Transcript

  • We’ve been telling brand stories since 2007.
  • Authentic stories that engage viewers and humanize the brand. A Hero. On a Journey. Moving Forward. With a Goal. Facing Obstacles. Overcoming Challenges. Solving Problems.
  • Created by acclaimed documentary directors and editors.
  • A network of skilled filmmakers located throughout the world. Atlanta • Austin • Berlin • Boston • Chicago • Dallas • Hong Kong • London • Los Angeles • Madrid • Miami • Milan • Milwaukee • Minneapolis • Mumbai • New York City • Paris • Philadelphia • Portland • Prague • Rio de Janeiro • Rome • San Diego • San Francisco • Stockholm • Seattle • Washington DC
  • Stories are more engaging than marketing messages. % of viewers watching more than :60 seconds. AboutFace Benchmark68% of all viewers of AboutFace videos watch >60s; TubeMogul industry benchmark for marketing videos is 22%.
  • Stories are shared and well liked. AboutFace videos exceed the YouTube Average for audience retention over 70% of the viewing time.
  • But going viral is not a predictable plan for success. PROBLEM: A century of video is uploaded to Youtube every ten days.
  • Assuring the success of a brand’s web series requires optimization. SOLUTION: Wisely deploy, promote and otherwise “optimize” your content. Content Deploy & Promote TV Commercial Media Buy Web Destination SEO, PPC Video Storytelling VSEO, PPV
  • Optimization allows you to plan and measure. CPV Historical cost-per-view at optimization spend levels (including production costs). $4.00 $3.57 $3.50 $3.00 $2.50 $2.00 $1.50 $1.09 $0.88 $0.76 $1.00 $0.70 $0.66 $0.64 $0.62 $0.61 $0.60 $0.50 CPV $0.00 e s im im im im im im im y id nl iz pt pt pt pt pt pt pt lV im lO lO lO lO lO lO lO lO 0x Content 1x Content 2x Content 3x Content 4x Content pt Al ira O na na na na na na na & t/V s tio tio tio tio tio tio tio el d n nn Vi di di di di di di di te Ad Ad Ad Ad Ad Ad Ad on ha 2 1/ C C k m m m m m .5 00 & .5 .5 $1 $2 $3 $3 e el iz $5 $1 $2 im nn pt ha O C
  • HOW WE WORK
  • Planning First, an Executive Producer is assigned to act as your “Show Runner” and supervise your project from end to end.
  • DiscoveryComplete Discovery Worksheet to identify Goals, Audiences, Potential Stories, Heroes, etc. Client Approval.
  • Discovery Develop Series CreativeComplete Discovery Worksheet Create Series Overview, outlining to identify Goals, Audiences, potential content approaches Potential Stories, Heroes, etc. and strategy. Client Approval.
  • Discovery Develop Series Creative Project DocumentationComplete Discovery Worksheet Create Series Overview, outlining Deliver Series Brief summarizing to identify Goals, Audiences, potential content approaches creative and strategy for client Potential Stories, Heroes, etc. and strategy. approval. Client Approval. Determine scope and budget. Generate editorial calendar.
  • Producing Once a project gets the “green light” it is time to move into production and editorial.
  • Pre-Production Call with AF Director, CD, Production Supervisor, andtalent/“Hero”. Finalize topics covered and shoot logistics. Episode Brief created & approved by client.
  • Pre-Production Filming Call with AF Director, CD, Director and Assistant on-site Production Supervisor, and shooting per Episode Brief.talent/“Hero”. Finalize topics covered and shoot logistics. Client on-site at their option. Episode Brief created & approved by client.
  • Pre-Production Filming Editorial Call with AF Director, CD, Director and Assistant on-site Rough cuts, internal reviews (7-10 Production Supervisor, and shooting per Episode Brief. days)talent/“Hero”. Finalize topics covered and shoot logistics. Client on-site at their option. Preliminary client review & revisions per Client feedback. Episode Brief created & approved by client. Legal Review & final approval.
  • Optimizing Now it is time to launch your content in accordance with the editorial calendar and deployment map.
  • Deploy Metadata creation. Deployment Map approval.‘Go Live’ per Editorial Calendar.
  • Deploy Optimize Metadata creation. 30-day Youtube promotion of content per Deployment Map. Deployment Map approval. 15-Day Report.‘Go Live’ per Editorial Calendar. Metadata analysis and revisions.
  • Deploy Optimize Measure and Project Metadata creation. 30-day Youtube promotion of Final Report with Cost-Per-View content per Deployment Map. and Metadata analysis. Deployment Map approval. 15-Day Report. Learnings, recommendations and projections.‘Go Live’ per Editorial Calendar. Metadata analysis and revisions.
  • “Technology is the campfire around which we tell our stories.” Laurie Anderson