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Social Behavior

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A Snapshot of the ED Profession’s Growing Embrace of Social Media

A Snapshot of the ED Profession’s Growing Embrace of Social Media

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  • 1. SOCIAL BEHAVIOR A Snapshot of the ED Profession’s Growing Embrace of Social Media
  • 2. Methodology • IEDC and DCI partnered to conduct a thirteen question email survey of IEDC members regarding their use of social media. • 307 IEDC members completed the survey. • Social media defined as “online tools that allow groups of people to interact with one another by exchanging content, opinions and insight.”
  • 3. Does your organization currently use social media within your communication efforts? YES 57% NO 43%
  • 4. If you are not currently using social media, please explain why. 26% Looking into it, learning about it, plan to begin using a social media tactic soon 25% Doubt the effectiveness of social media in meeting goals; believe there is no need to use social media 15% Lack staff/ resources 13% Lack the time to implement a social media strategy 12% Lack expertise, don’t know enough about it 7% Social media sites are prohibited by organization’s policy 6% Have not considered using social media N=122
  • 5. NOTE: The following questions How long has your organization been using social media to were asked only to those who indicate they are using social media. promote your community? 100% 80% 63% 60% 30% 40% 20% 3% 4% 0% less than 1 1-2 years 2-3 years more than 3 year years
  • 6. How does your organization manage social media efforts? Full time staff member(s) who manage social 77% media but have other responsibilities as well. Part-time staff member/interns manage social 17% media. We outsource our social media efforts. 4% Full time staff member(s) solely devoted to social 2% media
  • 7. On a scale of 1 (never) to 5 (very frequently), how often you use social media to communicate with each group below: % to Answer “4” or “5” • Within your organization 27% • Regionally 41% • Nationally/Internationally 30%
  • 8. On a scale of 1 (never) and 5 (very frequently), please rate how much time and effort your organization spends on: % to Answer “4” or “5” • Facebook 36% • LinkedIn 31% • Microblogging/Twitter 29% • Web videos 18% • Your blog 17% • Other 8% • Third party blog sites 6% • Podcasts 5%
  • 9. Which social medium do you find most valuable in communicating with individuals within your region? A LinkedIn 50% B Facebook 40% 33% 30% C Microblogging/Twitter 30% D Your blog 20% 14% E Other 11% F Web videos 10% 6% 4% 2% 1% G Third party blog sites 0% H Podcasts A B C D E F G H
  • 10. Which social medium do you find most valuable in communicating with individuals outside of your region? A LinkedIn 50% 40% B Facebook 40% C Microblogging/Twitter 30% 23% D Your blog 15% E Other 20% 9% 7% F Web videos 10% 5% 1% 0% G Third party blog sites 0% H Podcasts A B C D E F G H
  • 11. When communicating with individuals within your region, what type of information do you share most on social media? • Organization News 28% • Project wins/Expansions/Retention 21% • Support for local businesses 19% • Local events 18% • Other 14%
  • 12. When communicating with individuals outside of your region, what type of information do you share most on social media? • Project wins/expansions/retention 29% • Information on your region’s quality of life 26% • National ranking or media coverage on 17% your region • Other 15% • Expert opinion 13%
  • 13. NOTE: The following questions were asked On a scale of 1 (least important) to 5 of all respondents, whether or not they (most important), how important is social currently use social media in their media in your current marketing plan to communication efforts. individuals outside of your region? 40% 35% 31% 30% 26% 26% 25% 20% 14% 15% 10% 4% 5% 0% Least important 2 3 4 Most important 1 5
  • 14. How important will it become in the next three years? 40% 36% 35% 28% 30% 25% 20% 14% 15% 15% 10% 5% 5% 0% Least important 2 3 4 Most important 1 5
  • 15. Which economic development organization (excluding your own) do you find use social media most effectively? • 51% “Don’t know” • ED organizations were mentioned by multiple respondents:

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