Why advertise on SlideShare?
Advertising
on SlideShare is easy and extremely effective. If you're targeting
business or technology decision-makers, then placing your ads next to
the most popular office documents on the web is a wise choice. Terms like "Web 2.0", "technology", "conference","marketing", "branding", "social media" rank amongst the top ten searched words on SlideShare, so that should give you a
sense of the audience that we can deliver to you!
We think advertising on Slideshare is likely to deliver maximum ROI for these use cases
- conference organsisers wanting to reach out to potential attendees/audiences; millions of users network over conference presentations on Slideshare before/after the event
- campaigns targeted at technology decision makers; we have especially rich collections of technical content (from high profile conferences like Web 2.0 Summit, WebDirections, Future of Web Apps, OSCON etc)
- anything to do with presentations or presentation softwares- PowerPoint template collections, Presentation Management & Delivery Systems etc since presentation professionals from all over the world use SlideShare on a regular basis
-
advertising targeted at social media firms, advertising agencies, presentation design studios, individual consultants, bloggers etc
- products & services targeted at the E-learning & Knowledge Management space- content mgmt/delivery systems, content creations services etc; Slideshare was recently voted amongst the World's Top E-Learning Tools.
Slidehare gets in excess of 3 million unique vistors and 40 million page views every month. We are consistently clocking double digit biweekly traffic growths. Check out some of these trends below
Technorati Buzz - blogs containing 'slideshare' in last three months
Google Trends - global search trends for 'slideshare' in last six months
Where will my ads appear?
Slideshare is a member of Google's advertising program, Adwords. Adwords has keyword targeting, hence you just need to select your appropriate keywords and your ad will show up next to the relevant slideshows for that keyword.
Top Banner of SlideShow page (size : 728*90)
Want to get across to the maximum number of slideshare users? This is the most effective place to position a text or banner ad on SlideShare. Each presentation on SlideShare has a unique page. The top banner is the first thing that catches a visitor's eye when they arrive at a slideshow.
Want to get across to the maximum number of slideshare users? This is the most effective place to position a text or banner ad on SlideShare. Each presentation on SlideShare has a unique page. The top banner is the first thing that catches a visitor's eye when they arrive at a slideshow.
Right Square on SlideShow page (size:: 300*250)
Have dynamic content for your ad? The right square is the ad for you. Like the top banner ad, it's position on the same page as the slideshow gives it maximum exposure. It accepts Flash or image content as well as text ads, so this is an especially good place for a dynamic ad.
Have dynamic content for your ad? The right square is the ad for you. Like the top banner ad, it's position on the same page as the slideshow gives it maximum exposure. It accepts Flash or image content as well as text ads, so this is an especially good place for a dynamic ad.
Top Banner on List Pages (size: 728*90)
If you want your ad to appear near collections of slideshows, then the top banner of the list page is the place for you. Anytime someone does a search or looks at any group or collection of content, they'll see your ad. Cool!
If you want your ad to appear near collections of slideshows, then the top banner of the list page is the place for you. Anytime someone does a search or looks at any group or collection of content, they'll see your ad. Cool!
How do I buy ads?
To advertise on Slideshare, all you need is an Adwords account. Go here if you need one. And then follow the steps below:
Step 1
First log on to google adwords. You should see a screen like this. Click on the "Create a campaign: site-targeted" link.
First log on to google adwords. You should see a screen like this. Click on the "Create a campaign: site-targeted" link.
Step 2
After providing other specific details about your campaign, you will be taken to the "identify sites" screen. Select "List URLs", and type the URL "www.slideshare.net" into the large text field in the center of the screen. Then press the "Get Available Sites" button.
After providing other specific details about your campaign, you will be taken to the "identify sites" screen. Select "List URLs", and type the URL "www.slideshare.net" into the large text field in the center of the screen. Then press the "Get Available Sites" button.
Step 3
Select the entire site, or the specific placement that you would like your ad to appear in. As you select it, it will appear in the "selected sites" list on the top right of the page.
Select the entire site, or the specific placement that you would like your ad to appear in. As you select it, it will appear in the "selected sites" list on the top right of the page.
Step 4
You'll have to set a budget and a maximum CPM for your advertising campaign. Your ad is unlikely to appear unless you select CPM of at least $2.00, although this can also be effected by what geographical area you are targeting. Experiment with the ad formats and various CPMs to find a campaign that fits your needs and budget.
You'll have to set a budget and a maximum CPM for your advertising campaign. Your ad is unlikely to appear unless you select CPM of at least $2.00, although this can also be effected by what geographical area you are targeting. Experiment with the ad formats and various CPMs to find a campaign that fits your needs and budget.
