PressReleaseQ New Version

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PressReleaseQ New Version

  1. 1. 1
  2. 2. This is the re-designed version ofCreative Circle Media Consulting’s Sales Presentation.Please see the original version of this presentation titled: “PressReleaseQ Original Design”. Available on Slideshare 2
  3. 3. The new version of the originalpresentation is designed for LIVEsales presentations and webinardemos. It does not contain any ofthe narration that wouldaccompany the slide. Some slidesonly contain visuals which aredesigned to support narration. 3
  4. 4. Introducing…
  5. 5. New
  6. 6. What is PressReleaseQ 9
  7. 7. A new platform for three key groups Journalists and Editors Consumers PR and Marketing Pros
  8. 8. A newsroom informationmanagement tool.
  9. 9. A new revenue generator
  10. 10. Our Software platform allows you to accept, manage, promote anddisplay press releases and to chargefor posting or distributing them on your website. PressReleaseQ follows the SAAS model
  11. 11. First version in place at theProvidence Business News, pbn.com. 14
  12. 12. Currently in the process of the first implementation of newversion in the Tampa Bay market
  13. 13. Who We Are… 16
  14. 14. Providence, Rhode Island
  15. 15. Specializing in page design, CMS, and WOE services Developers of
  16. 16. Bill Ostendorf President Experienced Newspaper Editor Designed over 200 publications and web sites 19
  17. 17. Nancy Summers Director of Business Development Experienced newspaper and online sales, marketing and management executive. 20
  18. 18. 21
  19. 19. Public Relations
  20. 20. PR Spending
  21. 21. Spent in (state name)
  22. 22. 4 Key Audiences for Press Releases 1.  Traditional media 2.  Bloggers and new media outlets 3.  B2B consumers and customers 4.  B2C consumers and customers
  23. 23. How can PressReleaseQ help your publication? 26
  24. 24. Solves Problems
  25. 25. Saves time! “As a person who gets a thousand press releasesa week, I can’t wait to use PRlink.” - Graham Brink, Business Editor
  26. 26. 29
  27. 27. Reduces Frustration “I find I enjoy looking at press releases in PRlink. They’renot intrusive like the ones I get in my email inbox.” -Jennifer Orsi, Assistant Metro Editor
  28. 28. Creates Quality Content.
  29. 29. “Content is the new oil”. Gerry McGovern, Killer Web Content
  30. 30. Story/Photo Ideas “I found four photo opportunities in PRlink just now. We wouldn’t haveknown anything about them because we don’t get press releases.” - Boyzell Hosey, Director of Photography
  31. 31. Instead of dealing with an online press release site,your customers can deal with a trusted, local brand.
  32. 32. Up-to-the minute business news & information
  33. 33. Drives more traffic to your site Elevates your brand.
  34. 34. Connects yournewspaper withlocal businesses.
  35. 35. Provide a valuableservice for local marketPR firms, businesses and government agencies.
  36. 36. Be the Niche Press Release Leader. “PRlink is a very powerful way for people tocontribute hyper-local information” - Craig Gemoulis, Journalist
  37. 37. New, unduplicated revenue. 42
  38. 38. 2004 Newspaper company business model
  39. 39. Revenue  model  for  the  future  
  40. 40. Business Services Business directory Web site design Social Media Marketing Email marketing ‘Appvertising’ Search Optimization
  41. 41. Additional Uses
  42. 42. Video, photo, and .pdf files of press release can be attached. Archived indefinitely, providing long-term exposure. Press releases are searchable and dated Press releases can be printed for distribution. Self-service ordering 24/7 is convenient. Easy pay with credit cards monthly auto-charge also an option.
  43. 43. $Additional display ad inventory on Press Release pages.
  44. 44. $Offer email newsletter opt-in for thosewho sign up to submit news releases.
  45. 45. $Great sales leads for your sales staff.
  46. 46. $Can be sold with press release “advertorials” in print.
  47. 47. $Make your press releases a component of a premium content subscription.
  48. 48. Why do businesses care about press releases?   53
  49. 49. Attract theattention ofnews media.
  50. 50. To announce business news, events, new hires new products. To reach customers and consumers.
  51. 51. They value the information andwant others to know about it.
  52. 52. They want you to publish it.
  53. 53. They want to befound on search engines.
  54. 54. Act First, Act Now 59
  55. 55. 60
  56. 56. “Press releases may not be the most glamorous corner of the media world, but represent nonetheless a $2.2 billion market in the U.S.” - Web 2.0 reinvents the press release, Fortune, August 8, 2007
  57. 57. Consumer Benefits 62
  58. 58. They experience your brand on your site.
  59. 59. They can find you on search engines. NEW TRAFFIC!
  60. 60. 65
  61. 61. Example  of  how  PressReleaseQ  optimizes  searchability   http://www.pbn.com/type/pressreleases/browse.html
  62. 62. Stand-alone press releasedistribution sites don’t havethe power of your website.
  63. 63. Press releases are distributed to other news sites.
  64. 64. Site Design 69
  65. 65. “The site looks fresh and professional, just like Iimagined it would.” - Bruce Faulmann, VP of Advertising and Marketing
  66. 66. PressReleaseQ Press Release Ticker 71
  67. 67. tampabay.com  with  a  new  press  release  ‘ticker’  
  68. 68. Implementation Phases 81
  69. 69. 82
  70. 70. Timeline. 84
  71. 71. FocusGroups
  72. 72. Project completion time is 3 to 4 months.
  73. 73. Project  Implementation  Plan  •  Onsite  monthly,  meetings  weekly  •  Project  branding/naming  •  Site  building  and  customization  •  Marketing  plan  •  Help  with  paid  packages  and  pricing  •  Marketing  material  development  •  Order  fulIillment  team  training  •  News  department  training  •  Communication  with  staff  •  Community  outreach  program  development  •  Launch  plan  coordination  and  plan  implementation  
  74. 74. Thank You! Next steps 88
  75. 75. Bill Ostendorf Nancy Summers President Dir. of Business Development (401)455-1555 (813) 839-4827 Bill@creativecirclemedia.com Nancy@creativecirclemedia.com 89

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