John Aron presents growing a manufacturing business online.

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Transcript

  • 1.
  • 2. The Pasta Shoppe in Context
    • Founded in 1994, core team in place since 1995
    • 3. Why we Manufacture and Market?
    • 4. How we won the niche?
    Pictured above: John and Carey Aron, Day 1
    (Beware, early 90’s photo)
  • 5. The Pasta Shoppe in Context
    • The Problems at retail (1994-2001, ‘02-’07, ‘08-11)
    • 6. Gaining traction on-line
    • 7. How we Re-Build Sales Leverage?
    • 8. How our business model performs financially?
    • 9. So WHAT are we selling?
  • FUN PASTA!!
  • 10. Fundraising: Market, Value, and Appeal
    • USA Fundraising:
    • 11. $2 Billion Wholesale Marketplace
    • 12. 1 Million Fundraising Groups
    • 13. Until 2005, groups were served by middlemen controlling merchandise, 20% commission
  • Fundraising: Market, Value, and Appeal
    • Fun Pasta Groups Served:
    • 14. 2005: 111
    • 15. 2010: 1,747
    • 16. 2011: 3,200+
    • 17. 2014: 10,000
    • 18. Each Group Grosses $2500 Average
    • 19. 2014: $25M Gross
    • 20. 10,000 groups = 1% penetration
    • 21. Groups Tell Us: New & Unique, healthy, easy to distribute, Variety, & Food make the program
  • Fundraising On-Line, Our Approach
    Go Direct (catalogs, etc.)
    2. Add On-line ordering
    3. Better + SEO + Social media
  • 22. Analytics: Version 2.0 vs. 3.0
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Web Sales Observations
    • Enabling Efficient Volunteerism Wins
    • 28. Web Based Orders:
    • 29. Highest Margin
    • 30. Fastest Paying
    • 31. Least touch points
    • 32. Target Marketing:
    • 33. 1990’s - Market to top 70%
    • 34. 2010’s - Market to top 40%
    • 35. Nearly 100% Broadband installed
  • Other Final Observations
    • Next Steps
    • 36. From 36 to 48 states
    • 37. Parcels into Homes
    • 38. Bring Social Media to life
    • 39. P&L for Web Marketing
    • 40. Cash flow/Balance Sheet
    • 41. Top of the Mountain
    • 42. How I think about making $$$$
  • Find Us:
    Fundraising: FunPastaFundraising.com
    Retail Pasta:
    PastaShoppe.com
    Facebook:
    Fun Pasta Fundraising
    The Pasta Shoppe
    YouTube:
    YouTube/FunPastaFundraising