ABN - Automotive Digital Signage 101

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Digital Signage is simply the most powerful and cost effective communication medium you can use to influence your customer’s in-store buying decision.

Digital Signage is simply the most powerful and cost effective communication medium you can use to influence your customer’s in-store buying decision.

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  • 1. Automotive Digital Signage 101 Automotive Digital Signage 101 Brought to you by:
  • 2. Automotive Digital Signage 101 Overview When prospects enter your dealership, you want them to be emotionally engaged with your brand. Using Automotive Digital Signage, your messages will become a unified and visceral experience for your prospects. • Automotive Digital Signage is a communication platform that takes advantage of digital screen technologies, such as LCD Monitors. • Automotive Digital Signage uses videos to engage your customers when they are in your dealership. • Automotive Digital Signage is dynamic - your messages can remain fresh and relevant to your customers at all times.
  • 3. Automotive Digital Signage 101 Evolution What are the benefits of Automotive Digital Signage? • Digital signage replaces the paper-based posters and static messaging boards currently in your dealership and provides a more cost effective means to communicate. • Video is up to 80% more engaging in retail environments and therefore has a much higher impact on customer recall. • Automotive Digital Signage can adapt instantly to your marketing campaigns by using the same digital graphics and videos you’ve already produced.
  • 4. Automotive Digital Signage 101 Application What can Automotive Digital Signage do for my dealership? • Automotive Digital Signage will drive business to all of your profit centers by effectively communicating to your customers on the path to purchase. • Automotive Digital Signage is used in dealer Showrooms, Service Waiting Areas, Parts and Accessories Departments, and just about anywhere else your customers will be. • Automotive Digital Signage turns your dealership into a modern day retail environment that looks amazing and communicates with maximum efficiency.
  • 5. Automotive Digital Signage 101 Research Digital video in public venues reaches moreDigital video in public venues reaches more Americans each month than video over the internetAmericans each month than video over the internet or Facebook.or Facebook. Arbitron Digital Place-Based Video Study 2010Arbitron Digital Place-Based Video Study 2010 Nearly half of those who have seen a digital place- based video in the past month specifically recall seeing an ad. Arbitron Digital Place-Based Video Study 2010
  • 6. Automotive Digital Signage 101 Research Over two-thirds of American adults have seen aOver two-thirds of American adults have seen a digital video screen in the past month.digital video screen in the past month. Arbitron Digital Place-Based Video Study 2010Arbitron Digital Place-Based Video Study 2010 Nearly 1 in 5 of those who have seen a digital video ad say they have made an unplanned purchase. Arbitron Digital Place-Based Video Study 2010
  • 7. Automotive Digital Signage 101 Benefits Recap Automotive Digital Signage will increase new and used car sales and provide up-sell opportunities for your fixed operations departments. Leveraging the power of digital signage will: • Educate customers about products & services • Market all of your profit centers • Replace inefficient and expensive paper-based signage Contact us today to learn more about Automotive Digital Signage Phone: 1-866-626-8223 Email: sales@abnetwork.com
  • 8. Automotive Digital Signage 101 The Automotive Broadcasting Network The Automotive Broadcasting Network was founded by automotive professionals with over 75 years combined experience in automotive sales, service, marketing, and operations. ABN is committed to providing digital marketing products and services that provide a true return on investment for the dealer. We are the Automotive Digital Signage Experts. Contact us today to learn more about Automative Digital Signage. Phone: 1-866-626-8223 Email: sales@abnetwork.com SMS: Text “Sales” to 22600
  • 9. Automotive Digital Signage 101 Some Exciting Features of ABN’s Automotive Digital Signage Service Creative Services ABN’s automotive digital signage service provides a full array of video, 3D, animation, and graphic design capabilities. Real-Time On Screen Messaging Any screen connected to your automative digital signage network can display in-store customer messaging, such as announcing when a repair order has been completed or congratulating a customer on a new car purchase. Social Media Integration Your digital signage network provides many ways in which you can facilitate customer interaction via social networks. Contact us today • Phone: 1-866-626-8223 • Email: sales@abnetwork.com
  • 10. Automotive Digital Signage 101 More Automotive Marketing Whitepapers The Automotive Broadcasting Network is recognized industry thought leader in Automotive Digital Signage. Use the links below to visit our Blog Articles: • Automotive Digital Signage 101 • Automotive Digital Signage 102 • The Changing Face of Automotive Advertising • Insights Into Automotive Consumer Behavior • Social Media Strategies for Automotive Dealers • How to Increase Engagement Through Video Contact us today • Phone: 1-866-626-8223 • Email: sales@abnetwork.com
  • 11. Automotive Digital Signage 101 Contact us today • Phone: 1-866-626-8223 • Email: sales@abnetwork.com www.abnetwork.com