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Social Media:
Where Do We Stand?
            Andy Blumenthal
             January 2010
Why is Social Media so Promising?
Social Media is our Future
     % Online Adults With Profile On A Social Network
80    75
70
60             57

50
40
    ...
Social Media is a Global Force
Organizational Adoption is Growing
      Planned Investment in Social Media Tools
             and Online Communities

   ...
Check out the
new DOJ
Website…
Website
Organizational B
        O g i ti     l Benefits
                           fit



                           Searching
Co...
Social Media Tools Usage




                    Buck Consultants/IABC 2009
What’s Getting in the Way
Executives Are Hesitant
How?                             Why?
 Only one in 10 executives say    51% Unaware
 they have sta...
Solutions




 People
    p                    Process               Technology
 •   Awareness           • Governance     ...
Andy Blumenthal Talks About Social Media
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Andy Blumenthal Talks About Social Media

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Andy Blumenthal Talks About Social Media/Web 2.0 At AFCEA Event (January 2010)

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Transcript of "Andy Blumenthal Talks About Social Media"

  1. 1. Social Media: Where Do We Stand? Andy Blumenthal January 2010
  2. 2. Why is Social Media so Promising?
  3. 3. Social Media is our Future % Online Adults With Profile On A Social Network 80 75 70 60 57 50 40 30 30 19 20 10 10 7 0 18-24 18 24 25-34 25 34 35-44 35 44 45-54 45 54 55-64 55 64 >=65 - Pew Internet and American Life Project, Jan 2009.
  4. 4. Social Media is a Global Force
  5. 5. Organizational Adoption is Growing Planned Investment in Social Media Tools and Online Communities 6% Decrease Increase/Maintain 94% - Deloitte LLP 2009
  6. 6. Check out the new DOJ Website… Website
  7. 7. Organizational B O g i ti l Benefits fit Searching Corporate Communicate Employee Customer Market Background Alumni out new Recruiting branding with clients Collaboration service research checks networking business (33%) (62%) (62%) (40%) (29%) (23%) (17%) (15%) (40%) ComputerWorld, Oct. 2009
  8. 8. Social Media Tools Usage Buck Consultants/IABC 2009
  9. 9. What’s Getting in the Way
  10. 10. Executives Are Hesitant How? Why? Only one in 10 executives say 51% Unaware they have staff who spend more than 50% of their time h f h i i 49% Control of message on such efforts. 40% Security issues Only 13% have included social media i th i i l di in their 37% Productivity drain organizations’ crisis communications plans. 40% of companies technically block their employees from accessing social media while at work.. - Center for Media Research, July 2009
  11. 11. Solutions People p Process Technology • Awareness • Governance • Unified • Clear Policy Board/Working communications and • Change Management Group collaborative • Requirements environments • Training Programs Management • Enterprise Content • Business Process Management Reengineering • Access Controls • Funding/Resources
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