Making your Wine Site or Blog "Search-Friendly"
by Doug Cook, Founder at Able Grape on Aug 23, 2009
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This is a talk given by Doug Cook, founder of Able Grape, at the 2009 Wine Bloggers Conference. ...
This is a talk given by Doug Cook, founder of Able Grape, at the 2009 Wine Bloggers Conference.
In this talk I present a different view of search engine optimization for your wine blog or winery website. I discuss how people find information on the web, what the "long tail" means, and why you must understand it in order to connect with your potential audience. I define a notion of optimization that I call "search-friendliness," provide a basic overview of how to accomplish this, and outline how to be a good citizen in the search ecosystem - which ultimately means good business.
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