JuniorSenior press relations

How to use PR and social media? JuniorSenior Press takes care that you obtain the maximum from free publicity. We write a clear pr strategy and ensure you receive regular visibility in the most important media for your target group and your stakeholders. We write catchy and clear press bulletins and distribute these through news wires to the most influential journalists and on different groups online. In addition we have regular contact with tv-channels, stylists and desk-editors of daily, weekly and monthly journals and blogs including the international press. Two days after sending there is a telephone follow-up, whereupon we make appointments for an interview and action (if required). But PR does not end there anymore. We also use social media as an activator to start up discussions online. If you would like to know more, please contact Fabienne van Dillen or Ab Kuijer at +31 (0)20 5353 453.

How to use PR and social media?

JuniorSenior Press takes care that you obtain the maximum from free publicity. We write a clear pr strategy and ensure you receive regular visibility in the most important media for your target group and your stakeholders. We write catchy and clear press bulletins and distribute these through news wires to the most influential journalists and on different groups online.

In addition we have regular contact with tv-channels, stylists and desk-editors of daily, weekly and monthly journals and blogs including the international press. Two days after sending there is a telephone follow-up, whereupon we make appointments for an interview and action (if required). But PR does not end there anymore. We also use social media as an activator to start up discussions online. If you would like to know more, please contact Fabienne van Dillen or Ab Kuijer at +31 (0)20 5353 453.

Introduction to JuniorSenior Offline and online media are talking about you!

Introduction to JuniorSenior Some of our clients (to impress you;-)

Cases from JuniorSenior BEN 10 Alien Force Junior Senior Solution Results Introduction new BEN 10 series in The Netherlands Publications in lifestyle magazines and news papers worth: > € 70.000 Press release Mail & Win Production press premiere in NEMO

Press release

Mail & Win

Production press premiere in NEMO

Cases from JuniorSenior Billy Boy The Netherlands Junior Senior Solution Results Free publicity in The Netherlands Orange Edition: PR value > € 10.000 MyLove: PR value > € 242.000 Orange Edition: Product introduction of condoms on Dutch market through press release and Call & Win during European Championships MyLove: Product introduction on Dutch market including research, press release, Mail & Win and follow-up

Orange Edition: Product introduction of condoms on Dutch market through press release and Call & Win during European Championships

MyLove: Product introduction on Dutch market including research, press release, Mail & Win and follow-up

Cases from JuniorSenior Ca Ira for War Child Junior Senior Solution Results Create publicity to raise sales for unique benefit opera from Pink Floyd’s Roger Waters. PR value: > € 31.000 Strategy Adjusting design Press release Call & Win on radio and online

Strategy

Adjusting design

Press release

Call & Win on radio and online

Cases from JuniorSenior [comfort zone] Junior Senior Solution Results Publications in lifestyle magazines and news papers worth: > € 60.000 Press releases Handling products for photo shoots Mail & Wins Free publicity 2007/2008

Press releases

Handling products for photo shoots

Mail & Wins

Cases from JuniorSenior Davines Junior Senior Solution Results Publications in lifestyle magazines and news papers worth: > € 80.000 Press releases Handling products for photo shoots Mail & Wins Free publicity 2007/2008

Press releases

Handling products for photo shoots

Mail & Wins

Cases from JuniorSenior DWM – Geronimo Stilton Junior Senior Solution Results Yearly publications in lifestyle magazines and news papers average worth: > € 100.000 Press releases Handling products Mail & Wins Free publicity since 2002

Press releases

Handling products

Mail & Wins

Cases from JuniorSenior Fame the Musical Junior Senior Solution Results Publications in lifestyle magazines and news papers worth: > € 100.000 Press releases Mail & Wins Organizing press premiere Free publicity and press premiere

Press releases

Mail & Wins

Organizing press premiere

Cases from JuniorSenior Hertz Junior Senior Solution Results Introduction new Mercedes SLK with automatic parking option. Massive (inter)national press coverage worth +/- € 1.000.000 Best viral campaign nomination Concept to be used in other countries Gold European Excellence Award for PR 2008 Launch of first Dutch Championship Reverse Parking for Woman Press conference Event production Mini website Logo design

Massive (inter)national press coverage worth +/-

€ 1.000.000

Best viral campaign nomination

Concept to be used in other countries

Gold European Excellence Award for PR 2008

Launch of first Dutch Championship Reverse Parking for Woman

Press conference

Event production

Mini website

Logo design

Cases from JuniorSenior Mim-Pi Junior Senior Solution Results Launch winter collection of girl’s fashion brand Press coverage; both in lifestyle magazines and online worth > € 75.000 Showroom Press releases Design

Press coverage; both in lifestyle magazines and online worth > € 75.000

Showroom

Press releases

Design

Cases from JuniorSenior NCDO Scream Project Junior Senior Solution Results Create awareness for freedom and safety referring to the Day of Safety on 21st of September. Interesting research results Free publicity in popular TV programs like De wereld draait door and Life & Cooking Screams and attention in popular radio programs Many uploaded screams on the website Awareness on festivals and activities Concept & Strategy of the campaign SCREAM! Design & creation; look & feel of the campaign, the website and print TV-Program on TMF; scream competition Premiums; T-shirts Sampling and attention on festivals

Interesting research results

Free publicity in popular TV programs like De wereld draait door and Life & Cooking

Screams and attention in popular radio programs

Many uploaded screams on the website

Awareness on festivals and activities

Concept & Strategy of the campaign SCREAM!

Design & creation; look & feel of the campaign, the website and print

TV-Program on TMF; scream competition

Premiums; T-shirts

Sampling and attention on festivals

Cases from JuniorSenior Oxxio PR and launch project Junior Senior Solution Results Coverage in all national, regional and rural papers Online coverage and in lifestyle magazines Follow up campaign on ‘zuinige meter’ Media exposure value € 250.000 Corporate PR Personal press visits and creative PR to generate free publicity National radio with break lamp competition Responsible of the introduction of the Pharox Led Lamp in The Netherlands designed by grandsons of Phillips.

Coverage in all national, regional and rural papers

Online coverage and in lifestyle magazines

Follow up campaign on ‘zuinige meter’

Media exposure value € 250.000

Corporate PR

Personal press visits and creative PR to generate free publicity

National radio with break lamp competition

Cases from JuniorSenior Paul Bryan The Netherlands Junior Senior Solution Results Translating and writing press releases Organizing press events and prize actions Organizing make-over weekend in the UK Free publicity for introduction of new professional hair saloon product range in the Netherlands Publications in lifestyle magazines and biggest news paper in the Netherlands, worth > € 10.000

Translating and writing press releases

Organizing press events and prize actions

Organizing make-over weekend in the UK

Cases from JuniorSenior Senz Umbrellas Germany Junior Senior Solution Results Concept & Strategy Cooperation German PR office Design press and retail kits Set up survey Writing and translating press releases Organizing press events and prize actions Introduction of the Senz Storm umbrella in Germany Publications in lifestyle magazines news papers and RTV in Germany, worth > € 350.000

Concept & Strategy

Cooperation German PR office

Design press and retail kits

Set up survey

Writing and translating press releases

Organizing press events and prize actions

Cases from JuniorSenior NVPI (national game publishers association) Junior Senior Solution Results Publications in all media> € 500,000 Dramatic change of shared voice in media. News about gaming in general is 90% positive. Media always writes about the bad news, not about the positive news. Development of a brand called Vitamin G; gaming is good. We launched monthly positive news and info about researche with the good effects of gaming. Develop a behaviour change in the way people are thinking about gaming in general.

Publications in all media> € 500,000

Dramatic change of shared voice in media.

News about gaming in general is 90% positive.

Media always writes about the bad news, not about the positive news.

Development of a brand called Vitamin G; gaming is good. We launched monthly positive news and info about researche with the good effects of gaming.

Cases from JuniorSenior Veet Benelux Junior Senior Solution Results Publications in lifestyle and health magazines, worth > € 250.000 Research into target group Press releases Creative & design of release layouts Product introduction Veet-Inshower and Veet Face Wax

Publications in lifestyle and health magazines, worth > € 250.000

Research into target group

Press releases

Creative & design of release layouts

Cases from JuniorSenior Viviscal Junior Senior Solution Results Publications in lifestyle and health magazines, worth > € 130.000 Assist product roll-out in the Netherlands Finding ambassador to represent the brand; Yvonne van Gennip Research into target group Develop teaser to draw attention from the press (mini- magazine) and press launch Press releases Product introduction & free publicity for female anti hair-loss product Viviscal in the Netherlands

Publications in lifestyle and health magazines, worth > € 130.000

Assist product roll-out in the Netherlands

Finding ambassador to represent the brand; Yvonne van Gennip

Research into target group

Develop teaser to draw attention from the press (mini- magazine) and press launch

Press releases

Cases from JuniorSenior JuniorSenior Joan Muyskenweg 22 1096 CJ Amsterdam Netherlands T: +31 (0)20 – 53 53 453 www.jr-sr.com www.juniorseniordirect.com www.juniorseniornews.com www.juniorsenior.tv Strategy Concept Copywriting PR Design Internet Research Television Sportsmarketing Direct Marketing Social Media