Juniorseniorb2c2009

Business 2 Consumer succesfull cases by JuniorSenior

Introduction to JuniorSenior Welcome at JuniorSenior specialist in communication with young people consultancy • research • strategy • concept • copy • design • social media We are based in an former restaurant/jazz café in Amsterdam ‘Soho’ called De Pijp. We still have the license to serve beer. And ideas of course.

Cases from JuniorSenior Revu Crime 100 Junior Senior Solution Results
More than 360.000 views in 11 days
Viral in which three boys pull a prank by beaming an escape on the Amsterdam Bijlmer Prison like it was happening real-time
The sender of the viral was made public a few days after an online discussion started wether the viral was real or fake
Create a sales boost
Communicate Crime 100
Generate attention for the brand

Cases from JuniorSenior Campaign for ‘Health Coach’ games Junior Senior Solution Results
Massive coverage on tv, radio, newspapers, online
Health Coach series one of the best sold games
Introduce the National ‘Take the Stairs’ day
Launch a mini-website with downloadable posters as ‘Lift out of order’ plus the logo of the games
Tell the press about it!
New series of Health Coach games.
Launch the series, claim to be the autorithy and introduce the step-counter for the Nintendo.

Cases from JuniorSenior Dutch Dairy Organisation Junior Senior Solution Results
TV programm scores above average and has a daily
time-slot after Sponge Bob on Nickelodeon.
Other results on going.
Tv format ‘De Klas Uit!’ (Out of the class!) where children between 6 and 12 show they have a lot of energy to do other things they like.
Social media channels for children and parents (Twitter, Youtube, Hyves)
Website www.melkopschool.nl
Brochures for school
Ad campaign in female magazines
Bring milk back ‘top of mind’ with kids and mother
Inform school and diëtists about the nutrition
Sell more milk at school for lunch

Cases from JuniorSenior Get more customers in the stores Junior Senior Solution Results
Lots of PR, lots of rumour around and about the store.
Marketleader today in The Netherlands
Alternative outdoor signing ‘the road to advanatge’
Street and instore events.
Press releases and buzz about the brand
Mediamarkt has the lowest prices on the latest stuff, but the competition is tough. Make us outstanding with fun and use PR and events to get there.
Terminator look-a-like at 8 AM in Amsterdam shop Guess the total weight and win it in Alkmaar Transform a city name (Hengelo)

Cases from JuniorSenior Chupa Chups Junior Senior Solution Results
More sales and cooler image by TA
Lots of press attention becauseh campaign ‘edge’
Concept & strategy of the “Life Sucks Campaign”
Design and creation website, abri campaigns, advertisement s in newspapers Metro and Spits
Sampling train stations and city and shopping centers
PR
Product launches
Relaunch of the brand Chupa Chups in TA 15-25 and 30-40
Create high recognition and give brand a ‘cool’ edge

Cases from JuniorSenior Hertz Junior Senior Solution Results Think of a way to introduce the new Mercedes SLK with automatic parking option.
Massive press coverage for event and Hertz
17000 woman wanted to participate
Best viral campaign European PR Award
Concept to be used in other countries
Launch of first Dutch Championship backwards parking for woman only
Press conference
Event production
Mini website
Logo design

Cases from JuniorSenior Mim-Pi fashion for girls Junior Senior Solution Results
37% responses after one week with enriched data (first
name, surname, age, city, country)
Viral effect: database all over grew 39% with 1.027
new opt-in friends (invited by friends)
Identify 2.666 news letter subscribers (enriching database) by offering Purl and asking their fashion preferences (color and print)
Create a viral promotion to grow the database with new quality ‘opt-in’ contacts
Announce new wintercollection on personal page with images based upon color and design preference
Develop a DM strategy to build the brand

Cases from JuniorSenior Albron: opening new markets Junior Senior Solution Results
Score of 12.500 within 2 weeks on the interactive test
Interesting results for Albron to implement in their sales strategy towards Uni’s.
Campus Campaign: “What’s your Flavour?”
Development of T-shirts, posters, radio commercials, Boomerang Cards, dance track.
Interactive test: Tell us What’s your flavour?
Information on flavours used in B2B approach: Albron knows what students like!
Albron wanted to know more about the eating habits and wishes in the TA students (18-26)

Cases from JuniorSenior Unox Knack the Code Junior Senior Solution Results
4% more sales
25% growth in positive brand perception with young TA
Funding of the campaign through kickbacks by promotion partners
Concept ‘Knack the Code’
Mechanism – 1,5 million cans monthly with codes
Game demos downloadable through action site with the canned codes
Deals with all publishers and game developers
Deal with Wanadoo for kick back fee for subscribers
Be relevant in TA 6 - 14 year
Develop promotion to boost sales
Get Unox top of mind with parents

Cases from JuniorSenior Mentos The Coolest Stuff Junior Senior Solution Results
All actionbranded 4-packs Mentos in 5 flavours sold out.
Introduce a cool character that is the host of a game where you can win The Coolest stuff on Earth.
On-pack promotion
Website with gameplay and lots of sponsored prizes
Sales promotion during the summer period.

Cases from JuniorSenior NCDO Scream Project Junior Senior Solution Results Create awareness for freedom and safety referring to the “Day of Safety” on 21st of September.
Interesting research results
Free publicity in popular TV programs like De wereld draait door and Life & Cooking
Screams and attention in popular radio programs
Many uploaded screams on the website
Good awareness on festivals and activities
Concept & Strategy of the campaign SCREAM!
Design & creation; look & feel of the campaign, the website and print
TV-Program on TMF; scream competition
Premiums; T-shirts
Sampling and attention on festivals

Cases from JuniorSenior Spiderman Junior Senior Solution Results
Lots of media attention (radio, newspapers) that supported the retail promotion. DVD became one of the best sellers.
Use a famous scene from the movie (the bus hanging in the air) and do this on Friday afternoon next to the A1, the busiest road.
Achieved a joint promotion Stimorol (tank gasstations)
Buy a sixpack and get the making off DVD
Support Spiderman introduction on DVD with PR and joint promotions.

Cases from JuniorSenior City of Amsterdam Junior Senior Solution Results There are 4000 15-17 years that don’t want to go to school anymore. This TA is ready to drop-out of the society. Reach them, motivate them to come to an event about…going back to school.
Hire major drop-out Ali B (before he became famous) and make a rap about the future, respect from your friends and your mother.
Sample the CD (10.000) by young people selected on hang-out places to spread them (peer to peer)
Download the track for free and register on-line
Event with a free act of Ali B during a school market.
More then 600 - not to reach by normal media - young people that ‘hate’ authorites came to the event and registered themselves for a new school (ROC)

Cases from JuniorSenior WSPA Junior Senior Solution Results Develop campaign to get people to sign an online petition for The Declaration for the Wellbeing of all animals. This will be delivered in 2008 at the United Nations.
15.000 people signed up in first week; after 6 months 100.000 participants on website
Increased traffic to website
Increased donations
Free publicity
Use social networks to empower the people that really care about animals
Special website with animal blogs, download posters and other campaign materials like banners, e-signatures
All to activate the people in school, work and family to sign for a better animal life

Cases from JuniorSenior Aerea Junior Senior Solution Results
Lots of PR because of first series of posters
Ongoing new subscribers
5 abri campaigns supported by billboards, print, online and direct mailings
PR
Promotion teams and goodie bags
Create brand awareness
Boost sales (2200 new subscribers in 3 months)

Cases from JuniorSenior Microsoft X-box 360 Junior Senior Solution Results • Concept for ‘underground game’ in conjunction with Coca Cola. Find the sceret appratment in Amsterdam • PR supporting introduction of new 360 title Joanna Dark • Real life appartment designed and built for virtual character. Used as press center after the game Launch of X-box 360 in The Netherlands • 25.000 hardcore gamers played the competition • Lots of media attention on blogs and forums

Cases from JuniorSenior Surfspot Junior Senior Solution Results Surfspot is the official IT organisation for the major Dutch Universities. At Surfspot students can buy official software with great discounts. But nobody knows that...
Bigger awareness for Surfspot
More direct sales
Increase of new clients
Show students they have more money to spend on other things if they use the promotions of Surfspot.
So we changed the bicycles for luxury sportscars and produced tailor-made materials for each University.
Posters, mouse pads at public computers, ads, viral movie

Cases from JuniorSenior Veet Benelux Junior Senior Solution Results
Publications in lifestyle and health magazines, worth > € 250,000,00
Conducted research into target group, writing press releases
Creative & design of release layouts
Product introduction Veet-Inshower and Veet Face Wax

Cases from JuniorSenior Sales Promotion Pepsico Junior Senior Solution Results
Big salesboost instore during this period
8% redemption (!)
3,2 million players of the game (!)
Free publicity in biggest news-shows on TV
Strategy, concept, design, art and delivery
Research of premiums and actual game play
Design
All artwork including on-pack, in-pack, and in-store
Website, game concept and look
Teaser commercial, On-line banners
PR with mainstream press and TV coverage
Develop the most successful sales promotion ever by combining the hottest premium with the coolest online game in Flash 3D.

Cases from JuniorSenior Neuzenroode Junior Senior Solution Results
Growth of awareness and new members
General strong message to stakeholders
Mailings online and offline
Strategy reaching
Development premiums
Telemarketing scripts
DM software
Research attractiveness www.neuzenroode.nl .
Develop direct marketing campaigns to acquire new members and stimulate loyalty among existing members
Target: children from 4 till 14 years old with chronic illness

Cases from JuniorSenior Zorg en Zekerheid Junior Senior Solution Results
Good response from TA
Internal the approach was seen as ‘refreshing’
Continuation of campaign for 2009-2010
Focus on key issues and products relevant for TA
Develop new art style for brochures
Pre-test with panels
Online test (what kind of person are you; reckless or safe living?)
Large loss of clients in TA 18 to 25 years
One obvious reason: price of insurance. Other insurance companies are cheaper. Zorg en Zekerheid offers much more options in insurance packages: much more made to measure.
How to be make this clear to the TA?

Cases from JuniorSenior Fairfood Schappenknallen Project Junior Senior Solution Results Fairfood is an international NGO for money depends on it`s stakeholders. At basis of a number of parameters they set an annual budget. Halfway through 2008 showed Food Fair does not meet the required numbers to JuniorSenior and has approached to help them their objectives before the end of 2008 still to be achieved.
Within 2 months the game was played for more then 150.000 times. 10% of the players became a fan of FairFoods and registered.
With a limited budget, we sought the best strategy and media spending. Eventually we opted for an online approach, directly targeting: a gadget on Hyves, combined with a striking Hyves banner campaign. The gadget was a game where the mission and core of Fairfood was central, but very accessible, fun and easy playability.

Cases from JuniorSenior Fifi and the Flowertots Junior Senior Solution Results
Press events with Keith Chapman
Joint promotions (on events) (f.e. Tuinidee)
Non spot action week with competition on Nickelodeon
Sampling on events and in kindergartens
Product plus in magazines
Articles in magazines for the target groups
Licensor agent
Organizing PR campaigns
Joint promotion partners
Promote TV program on Nickelodeon with related merchandising. Keith Chapman (Chapman Entertainment) was originator of Bob de Bouwer.
Introduction, license and launch and communication
Target: children (particularly little girls) from 2 till 6 years

Cases from JuniorSenior De Sterke Beer vitamines Junior Senior Solution Results
Multi vitamins sold in 800 stores without any media support.
Design and brandname stands out instore.
Brand recognised as being good for children
Create a new concept and packing design
Organize Events around the concept
Advertising
Sampling activities in cinema’s during autumn holiday popular movies
PR campaign to boost the attention
Introducing new brand of multivitamins for children in the TA 4 till 12 years

Cases from JuniorSenior JuniorSenior innovation for the next generation HQ Tweede van der Helststraat 7 1073 AE Amsterdam Nederland +31 (0)20 - 76 72 660 www.juniorsenior.nl Contact: Ab Kuijer [email_address] Fabienne van Dillen [email_address]

Juniorseniorb2c2009

by ab kuijer on Jun 27, 2010

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Juniorseniorb2c2009 — Presentation Transcript

http://www.jr-sr.com	786
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