* With a few tweaks and additions, my slides from Computers and Writing 2009. (I'd like to add audio eventually...)
* Related links are posted here:
http://abjohnson.net/presentations/badppt.html
* There are two YouTube videos embedded in the presentation:
Don McMillan's PowerPoint stand up comedy bit:
http://www.youtube.com/watch?v=cagxPlVqrtM
A short video with Hitchcock's explanation of the Kuleshov effect:
http://www.youtube.com/watch?v=hCAE0t6KwJY
10. “...our fathers brought forth on this
continent a new nation, conceived in
Liberty, and dedicated to the
proposition that all men are created
equal...”
11. “...our fathers brought forth on this
continent a new nation, conceived in
Liberty, and dedicated to the
proposition that all men are created
equal...”
Image Swiped @ SethGodin.com
26. Bullet Points
• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
27. Bullet Points
• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
Relationship?
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
29. Bullet Points
• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
Speaker?
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
30. Bullet Points
• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
Speaker?
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Image Swiped @ GreenPrompt.com
33. “Talking about pollution in Houston? Instead of
giving me four bullet points of EPA data, why not
show me a photo of a bunch of dead birds, some
smog and even a diseased lung? Amazingly, it’s more
fun than doing it the old way. But it’s effective
communication.” -Seth Godin
34. Sto
Pol p
luti
on!
“Talking about pollution in Houston? Instead of
giving me four bullet points of EPA data, why not
show me a photo of a bunch of dead birds, some
smog and even a diseased lung? Amazingly, it’s more
fun than doing it the old way. But it’s effective
communication.” -Seth Godin
35. by ndanger @Flickr
“Talking about pollution in Houston? Instead of
giving me four bullet points of EPA data, why not
show me a photo of a bunch of dead birds, some
smog and even a diseased lung? Amazingly, it’s more
fun than doing it the old way. But it’s effective
communication.” -Seth Godin
51. A Floating Chain
of Signifieds signifier/[to infinity]
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
“...text is meant to fix the
Signifier/signified
floating chain of signifieds in
Signifier/signified
such a way to counter the
signifier/[to infinity]
terror of uncertain signs.”