Fred Johnson
C&W 2009, UC Davis
Session a3
6/19/09, 9:30 - 10:45 AM




                           Starting with

        ...
1. Slideware creates poor slide-audience relationships.
2. Slideware creates good slide-audience relationships,
         if we defy the templates it provides.
3. Slideware can be used as a viable new media tool,
        if we understand it in terms of other
    visual storytelling...
4. Maybe slideware should play a key role
       in your new media course.
by Peter Norvig
“Four score and seven years ago...”
“Four score and seven years ago...”
“...our fathers brought forth on this
continent a new nation, conceived in
Liberty, and dedicated to the
proposition that ...
“...our fathers brought forth on this
                               continent a new nation, conceived in
                ...
by Daniel Radosh
by Daniel Radosh
EPIC
FAIL
Slide Therapy 102




Garr Reynolds   Nancy Duarte
Image Swiped @ SethGodin.com
Ppt Made Me?
Relationship?
Relationship?
Sto
       Me       p
          ani
              ngl
        Clip      ess
             art!




Relationship?
Bullet Points
• Are not exactly the height of powerful visual
  communication, are they?
• Can you really listen to me AND...
Bullet Points
• Are not exactly the height of powerful visual
  communication, are they?
• Can you really listen to me AND...
Audience =




Relationship?
Bullet Points
• Are not exactly the height of powerful visual
  communication, are they?
• Can you really listen to me AND...
Bullet Points
        • Are not exactly the height of powerful visual
          communication, are they?
        • Can you...
Images from EdwardTufte.com
“Talking about pollution in Houston? Instead of
giving me four bullet points of EPA data, why not
show me a photo of a bun...
Sto
                              Pol      p
                                  luti
                                      ...
by ndanger @Flickr




“Talking about pollution in Houston? Instead of
giving me four bullet points of EPA data, why not
s...
(from Garr Reynolds)
(from Garr
Reynolds)
Pollution in Houston
 Impact on Wildlife
by ndanger @Flickr




Pollution in Houston
 Impact on Wildlife
by ndanger @Flickr




Pollution in Houston
 Impact on Wildlife
from Garr Reynolds
+ Use Handouts
Next Step?
Next Step?
Next Step?
Sequence
 Roland Barthes
Roland Barthes




Floating Chain
 of Signifiers
      +
  Anchorage
   & Relay
A Floating Chain
of Signifieds       signifier/[to infinity]
                    Signifier/signified
                    Signifi...
by Georgie Sharp @Flickr
by Georgie Sharp @Flickr



                           signifier/[to infinity]
                            Signifier/signified...
A Floating Chain
of Signifieds                    signifier/[to infinity]
                                 Signifier/signified
...
by Georgie Sharp @Flickr




                           The Invisible Author
by Georgie Sharp @Flickr




                           The Invisible Author
Anchorage
  Words and Context
Relay




        by Brian Dunlay @Flickr
Relay via Design
by Nosromoo @Flickr
clouds by by taivasalla @Flickr
Evaporation
              Condensation




              Precipitation




     [The Water Cycle]
Sequence
 Kuleshov and Film
Clip from Fletcher Markle’s A Talk with Hithcock




                                        Hitchcock on the Power of
   ...
The Kuleshov Effect




anticipation/revision
mise en scene
mise en scene
mise en scene
mise en scene
mise en scene
mise en scene
mise en scene
Anchorage
                    Relay


Kuleshov Effect




           Active Audience Through
              Active Sequenci...
Note: Re-sequencing Images
Sequence
 McCloud and Comics
Scott McCloud




Sequential Art
   Closure
“Sequential Art”
                                                        “Closure”




all comics images from McCloud’s Un...
“Sequential Art”
                                                        “Closure”




all comics images from McCloud’s Un...
by ndanger @Flickr
Streetcar Named Desire




Drury Theatre, 2005
Relationship
 + Concept
+ Sequence
Application
Sequence and Visual Composition
1. Moment to Moment
Moment to
Moment 1
Moment to
Moment 2
Carolyn
                         Porco

                  Text

Speaking of the
  Cassini Probe
      to Saturn
Landing
on Titan
Landing
on Titan
Landing
on Titan
Landing
on Titan
Landing
on Titan
3. Subject to Subject
     within one
     scene or idea
Subject to
 Subject
  (Within One Idea)
From Wikimedia Commons




                         Realism is Experimental
From Wikimedia Commons




                                        <<--Not this way.


                         dbaltzer.c...
From Wikimedia Commons




         This way.-->
                                 [                               ]


    ...
5. Aspect to Aspect
    outside time, in one
    place, idea, or mood
Aspect to
 Aspect
Evaporation
Evaporation
              Condensation
Evaporation
              Condensation




              Precipitation
Evaporation
              Condensation




              Precipitation




     [The Water Cycle]
Evaporation
Evaporation




by skycaptaintwo @Flickr
Evaporation




by skycaptaintwo @Flickr   by Sir_Iwan @Flickr
Evaporation




by skycaptaintwo @Flickr   by Sir_Iwan @Flickr   by Slightlynorth @Flickr
Evaporation




by skycaptaintwo @Flickr   by Sir_Iwan @Flickr   by Slightlynorth @Flickr   by law_keven @Flickr
4. Scene to Scene
    across space
    and/or time
Scene to
  Scene
Across Space and Time
1945
MODERN   1945
MODERN   1945   PoMo
I’m
probably
 out of
 time...
...which is why I’ve put a bunch
of classroom suggestions on the
back of the handout, for your
consideration.
Summary:
1.   It’s bad.
2.   It’s good.
3.   It’s new media.
4.   It’s got great potential for teaching.




             ...
END
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
Starting With Bad PowerPoint
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Starting With Bad PowerPoint

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* With a few tweaks and additions, my slides from Computers and Writing 2009. (I'd like to add audio eventually...)

* Related links are posted here:
http://abjohnson.net/presentations/badppt.html

* There are two YouTube videos embedded in the presentation:

Don McMillan's PowerPoint stand up comedy bit:
http://www.youtube.com/watch?v=cagxPlVqrtM

A short video with Hitchcock's explanation of the Kuleshov effect:
http://www.youtube.com/watch?v=hCAE0t6KwJY

Published in: Education, Business, Technology
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  • Fabulous slide set, and please try and connect some audio- a presentation is not just a presentation file! Another great Bad Powerpoint is Rowan Manahan's Cinderella www.slideshare.net/RowanManahan/power-point-20th-anniversary-cinderella'

    And remember- Powerpoint doesnt kill presentations; people do!
    www.flickr.com/photos/cogdog/2694267505/
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Starting With Bad PowerPoint

  1. 1. Fred Johnson C&W 2009, UC Davis Session a3 6/19/09, 9:30 - 10:45 AM Starting with Bad PowerPoint
  2. 2. 1. Slideware creates poor slide-audience relationships.
  3. 3. 2. Slideware creates good slide-audience relationships, if we defy the templates it provides.
  4. 4. 3. Slideware can be used as a viable new media tool, if we understand it in terms of other visual storytelling tools like film and comics.
  5. 5. 4. Maybe slideware should play a key role in your new media course.
  6. 6. by Peter Norvig
  7. 7. “Four score and seven years ago...”
  8. 8. “Four score and seven years ago...”
  9. 9. “...our fathers brought forth on this continent a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal...”
  10. 10. “...our fathers brought forth on this continent a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal...” Image Swiped @ SethGodin.com
  11. 11. by Daniel Radosh
  12. 12. by Daniel Radosh
  13. 13. EPIC FAIL
  14. 14. Slide Therapy 101 Seth Godin Edward Tufte
  15. 15. Slide Therapy 102 Garr Reynolds Nancy Duarte
  16. 16. Image Swiped @ SethGodin.com
  17. 17. Ppt Made Me?
  18. 18. Relationship?
  19. 19. Relationship?
  20. 20. Sto Me p ani ngl Clip ess art! Relationship?
  21. 21. Bullet Points • Are not exactly the height of powerful visual communication, are they? • Can you really listen to me AND write down my bullet points? Research says NO. • We can process a visual stream of info and a verbal one, but not two verbal ones at the same time. (See John Sweller.) • Plus, what is the relationship between an audience and a slide full of bullet points? • What are audience members supposed to do with bullet point info? • They’re supposed to write it down? Memorize it? • This is what we want our students and audiences doing? Probably not...
  22. 22. Bullet Points • Are not exactly the height of powerful visual communication, are they? • Can you really listen to me AND write down my bullet points? Research says NO. • We can process a visual stream of info and a verbal one, but not two verbal ones at the same time. (See John Sweller.) • Plus, what is the relationship between an audience and a Relationship? slide full of bullet points? • What are audience members supposed to do with bullet point info? • They’re supposed to write it down? Memorize it? • This is what we want our students and audiences doing? Probably not...
  23. 23. Audience = Relationship?
  24. 24. Bullet Points • Are not exactly the height of powerful visual communication, are they? • Can you really listen to me AND write down my bullet points? Research says NO. • We can process a visual stream of info and a verbal one, but not two verbal ones at the same time. (See John Sweller.) • Plus, what is the relationship between an audience and a Speaker? slide full of bullet points? • What are audience members supposed to do with bullet point info? • They’re supposed to write it down? Memorize it? • This is what we want our students and audiences doing? Probably not...
  25. 25. Bullet Points • Are not exactly the height of powerful visual communication, are they? • Can you really listen to me AND write down my bullet points? Research says NO. • We can process a visual stream of info and a verbal one, but not two verbal ones at the same time. (See John Sweller.) • Plus, what is the relationship between an audience and a Speaker? slide full of bullet points? • What are audience members supposed to do with bullet point info? • They’re supposed to write it down? Memorize it? • This is what we want our students and audiences doing? Probably not... Image Swiped @ GreenPrompt.com
  26. 26. Images from EdwardTufte.com
  27. 27. “Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
  28. 28. Sto Pol p luti on! “Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
  29. 29. by ndanger @Flickr “Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
  30. 30. (from Garr Reynolds)
  31. 31. (from Garr Reynolds)
  32. 32. Pollution in Houston Impact on Wildlife
  33. 33. by ndanger @Flickr Pollution in Houston Impact on Wildlife
  34. 34. by ndanger @Flickr Pollution in Houston Impact on Wildlife
  35. 35. from Garr Reynolds
  36. 36. + Use Handouts
  37. 37. Next Step?
  38. 38. Next Step?
  39. 39. Next Step?
  40. 40. Sequence Roland Barthes
  41. 41. Roland Barthes Floating Chain of Signifiers + Anchorage & Relay
  42. 42. A Floating Chain of Signifieds signifier/[to infinity] Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified signifier/[to infinity]
  43. 43. by Georgie Sharp @Flickr
  44. 44. by Georgie Sharp @Flickr signifier/[to infinity] Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified signifier/[to infinity]
  45. 45. A Floating Chain of Signifieds signifier/[to infinity] Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified Signifier/signified “...text is meant to fix the Signifier/signified floating chain of signifieds in Signifier/signified such a way to counter the signifier/[to infinity] terror of uncertain signs.”
  46. 46. by Georgie Sharp @Flickr The Invisible Author
  47. 47. by Georgie Sharp @Flickr The Invisible Author
  48. 48. Anchorage Words and Context
  49. 49. Relay by Brian Dunlay @Flickr
  50. 50. Relay via Design
  51. 51. by Nosromoo @Flickr
  52. 52. clouds by by taivasalla @Flickr
  53. 53. Evaporation Condensation Precipitation [The Water Cycle]
  54. 54. Sequence Kuleshov and Film
  55. 55. Clip from Fletcher Markle’s A Talk with Hithcock Hitchcock on the Power of Shot-Reverse Shot
  56. 56. The Kuleshov Effect anticipation/revision
  57. 57. mise en scene
  58. 58. mise en scene
  59. 59. mise en scene
  60. 60. mise en scene
  61. 61. mise en scene
  62. 62. mise en scene
  63. 63. mise en scene
  64. 64. mise en scene
  65. 65. Anchorage Relay Kuleshov Effect Active Audience Through Active Sequencing
  66. 66. Note: Re-sequencing Images
  67. 67. Sequence McCloud and Comics
  68. 68. Scott McCloud Sequential Art Closure
  69. 69. “Sequential Art” “Closure” all comics images from McCloud’s Understanding Comics
  70. 70. “Sequential Art” “Closure” all comics images from McCloud’s Understanding Comics
  71. 71. by ndanger @Flickr
  72. 72. Streetcar Named Desire Drury Theatre, 2005
  73. 73. Relationship + Concept + Sequence
  74. 74. Application Sequence and Visual Composition
  75. 75. 1. Moment to Moment
  76. 76. Moment to Moment 1
  77. 77. Moment to Moment 2
  78. 78. Carolyn Porco Text Speaking of the Cassini Probe to Saturn
  79. 79. Landing on Titan
  80. 80. Landing on Titan
  81. 81. Landing on Titan
  82. 82. Landing on Titan
  83. 83. Landing on Titan
  84. 84. 3. Subject to Subject within one scene or idea
  85. 85. Subject to Subject (Within One Idea)
  86. 86. From Wikimedia Commons Realism is Experimental
  87. 87. From Wikimedia Commons <<--Not this way. dbaltzer.com Realism is Experimental
  88. 88. From Wikimedia Commons This way.--> [ ] <<--Not this way. dbaltzer.com Realism is Experimental
  89. 89. 5. Aspect to Aspect outside time, in one place, idea, or mood
  90. 90. Aspect to Aspect
  91. 91. Evaporation
  92. 92. Evaporation Condensation
  93. 93. Evaporation Condensation Precipitation
  94. 94. Evaporation Condensation Precipitation [The Water Cycle]
  95. 95. Evaporation
  96. 96. Evaporation by skycaptaintwo @Flickr
  97. 97. Evaporation by skycaptaintwo @Flickr by Sir_Iwan @Flickr
  98. 98. Evaporation by skycaptaintwo @Flickr by Sir_Iwan @Flickr by Slightlynorth @Flickr
  99. 99. Evaporation by skycaptaintwo @Flickr by Sir_Iwan @Flickr by Slightlynorth @Flickr by law_keven @Flickr
  100. 100. 4. Scene to Scene across space and/or time
  101. 101. Scene to Scene Across Space and Time
  102. 102. 1945
  103. 103. MODERN 1945
  104. 104. MODERN 1945 PoMo
  105. 105. I’m probably out of time...
  106. 106. ...which is why I’ve put a bunch of classroom suggestions on the back of the handout, for your consideration.
  107. 107. Summary: 1. It’s bad. 2. It’s good. 3. It’s new media. 4. It’s got great potential for teaching. Relationship + Concept + Sequence Roland Barthes: Anchorage and Relay Film: The Kuleshov Effect Comics: Sequential Art, Closure, Transitions
  108. 108. END

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