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Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
Listers CMS Workshop - March 2010
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Listers CMS Workshop - March 2010

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Transcript

  • 1. CMS WORKSHOP Listers Group v10
  • 2. WHAT YOU CAN CHANGEThe parts of the new site you have easy access to
  • 3. Homepage
  • 4. Brands & Sites
  • 5. Other Pages
  • 6. Imagery - Tutorial
  • 7. ADDING NEW CONTENTFrom your head to listersgroup.co.uk in a few easy steps
  • 8. Pages News Events O ers AwardsTestimonials
  • 9. Draft Staging Review Live
  • 10. Dra ft Us er name an d Pa ss wordStaging reedactte d r d a c ed ev iewR
  • 11. Pages News Events O ers AwardsTestimonials
  • 12. Keep in mind:
  • 13. Is it relevant?
  • 14. Listers-specific? Participating?
  • 15. Attacking another brand?
  • 16. Relevant to our customers?
  • 17. Are you repeating yourself?Are you repeating yourself?Are you repeating yourself?Are you repeating yourself?
  • 18. “From...”“Up to...”
  • 19. ! Save £350 on dual controls when fitted to a Manufacturer Range-A vehicle!! Save £450 on dual controls when fitted to a Manufacturer Range-B vehicle!! Save £550 on dual controls when fitted to a Manufacturer Range-C vehicle!! Save £750 on dual controls when fitted to a Manufacturer Range-D vehicle!
  • 20. ! Save up to £750 on dual controls when fitted to a Manufacturer Range-A, Range-B, Range-C or Range-D vehicle!
  • 21. Writing Style
  • 22. Spelling and Grammar
  • 23. Punctuation
  • 24. Omit needless words
  • 25. STOPSHOUTING
  • 26. This point is so amazing!!!!! Can you hear me???
  • 27. ! Check your spelling, grammar and punctuation. (There are some things that a spell check won’t pick up!)! Omit needless words. (But don’t be brief at the expense of clarity.)! DON’T USE ALL-CAPITALS IN YOUR BODY COPY. (Seriously, don’t do it. It’s considered to be shouting.)! More than one exclamation mark is a no-no!!! (As is more than one question mark. Just use one.)! Avoid using ellipsis... it’s not a pause. (If you want a pause, use a comma. A long pause is a full stop.)
  • 28. REUSING PDF CONTENTHow to make your PDFs available to everyone
  • 29. Introduce your PDF content
  • 30. Upload a screen grab of the PDF content
  • 31. FINANCE OFFERSFollow the (very strict) rules or don’t include the o ers
  • 32. Consumer Credit (Advertisements) Regulations 2004
  • 33. 43 Pages(add another 96 pages for the FAQ)
  • 34. Google is your friend! Frequently Asked Questions:Search for: OFT746 Sample Adverts and Flowchart:Search for: OFT016a
  • 35. ! ! (This is one of the more useful pages)
  • 36. We can not get this wrong.
  • 37. Making it easy...
  • 38. ...takes time.
  • 39. Manufacturer deals only.
  • 40. WORKSHOP TIME Open your laptops!

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