Social Media For Internal Comms Channelship Webinar March 31 2010

Abi Signorelli Communications specialist Tel: 07590 497263 Email: abi@abisignorelli.com Web: www.abisignorelli.com Blog: abi-signorelli.blogspot.com Twitter: @abisignorelli Keeping communication simple  Helping create engaging and meaningful conversations with your employees and your customers

THE GENERATION FACTOR The importance of generation Y Four generations at work… Traditionalists : born 1900-1945 Baby boomers: born 1946-1964 Generation X: born 1965-1976 Generation Y: born 1977-2000

ACCORDING TO MASHABLE, WOMEN RULE THE SOCIAL WEB! Data & images sourced from www.mashable.com

FACEBOOK USERS ARE GETTING OLDER Largest age group 35-54 18-24 only 3 rd largest group Users over 55 up by 513% in 2009 Data & images sourced from www.mashable.com

OTHER INFLUENCERS
The economy
Competition stronger than ever
Our roles are changing
Technology is moving at a rate of knots
No matter how sophisticated technology gets, we're reminded daily that it's about people… Biz Stone, Twitter co-founder and director of communications

LED BY EXAMPLE
Swell of support from younger Americans
Energy, passion, commitment swayed the polls
Social media key factor in mobilising large community toward common goal
Created all important sense of connection –
Opportunity to challenge, question and connect – and he listened
“ he’s talking to me, he’s in my network, he’s someone I feel like I know”

POPE’S MESSAGE TO PRIESTS: WE MUST BLOG “ The spread of multimedia communications and its rich ‘menu of options’ might make us think it sufficient simply to be present on the Web, or to see it only as a space to be filled. Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel , exercising their proper role as leaders of communities which increasingly express themselves with the different ‘voices’ provided by the digital marketplace . Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis. ” Pope Benedict XVI “ exercising their proper role as leaders of communities which increasingly express themselves with the different ‘voices’ provided by the digital marketplace.”

ASDA’S GREEN ROOM “ Trust and transparency are key to earning real customer loyalty… … My ambition for Asda is to actively involve customers in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that have an impact on what we sell and how we sell it. ” Andy Bond, Asda CEO

STAY ALIGNED
Making this a place where people love to work with open, timely, involving and engaging two-way comms
We’ll lead by example while working and playing together to become a world class communications team
We’ll always aim to let you know stuff before anyone else – and we’ll always give it to you straight
Stuffiness out, human in! We’ll keep our comms simple, human and hones, injecting a bit of excitement and fun whenever we can
We’ll make our proposition sparkle and give our people all the info they need to delight our customers – creating internal product advocates along the way
We’ll make the techy stuff engaging, ensuring everyone’s got the right stuff to do their jobs while creating a sense of community for all
We’ll always bear everyone in mind and won’t just take the easy option by only communicating with those that are easy to reach
We’ll create an open and people friendly comms environment where everyone has the opportunity to comment, respond and ask questions
We’ll make sure we’ve got the right comms channels so everyone gets the right information at the right time and in the right way
We’ll always be looking at new and exciting ways to communicate while making sure our existing stuff is running smoothly
We’ll always check that things are hitting the spot by measuring everything we do

AN EVOLUTION NOT A REVOLUTION

FOOD FOR THOUGHT
Everyone’s different
Find & speak to stakeholders early
Work out what makes them tick
Identify blockers – and ways to overcome those
Find allies and friends in high places
Establish guidelines
You have to trust the users to make the best use of it. Sometimes it’s a bit like letting children fall so that they realise themselves that it hurts. Euan Semple

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Social Media For Internal Comms Channelship Webinar March 31 2010

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Social Media For Internal Comms Channelship Webinar March 31 2010 Presentation Transcript