Abi Signorelli Communications specialist Tel: 07590 497263 Email: abi@abisignorelli.com Web: www.abisignorelli.com Blog: a...
THE GENERATION FACTOR The importance of generation Y Four generations at work… Traditionalists :  born 1900-1945 Baby boom...
ACCORDING TO MASHABLE, WOMEN RULE THE SOCIAL WEB! Data & images sourced from www.mashable.com
FACEBOOK USERS ARE GETTING OLDER Largest age group 35-54 18-24 only  3 rd   largest group Users over 55 up by 513% in 2009...
OTHER INFLUENCERS <ul><li>The economy </li></ul><ul><li>Competition stronger than ever </li></ul><ul><li>Our roles are cha...
LED BY EXAMPLE <ul><li>Swell of support from younger Americans </li></ul><ul><li>Energy, passion, commitment swayed the po...
POPE’S MESSAGE TO PRIESTS: WE MUST BLOG “ The spread of multimedia communications and its rich ‘menu of options’ might mak...
ASDA’S GREEN ROOM “ Trust and transparency are key to earning real customer loyalty… … My ambition for Asda is to actively...
STAY ALIGNED <ul><li>Making this a place where people love to work with open, timely, involving and engaging two-way comms...
AN EVOLUTION NOT A REVOLUTION
FOOD FOR THOUGHT <ul><li>Everyone’s different </li></ul><ul><li>Find & speak to stakeholders early </li></ul><ul><li>Work ...
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Social Media For Internal Comms Channelship Webinar March 31 2010

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These are my slides from my slot on Channelship's Webinar on using Social Media for Internal Communications

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  • hey Abi great examples thanks - I also feature one of your recent you tube videos on our portal home page :) small world!
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  • Every company is different and there’s no one way of making the case for introducing social media An excellent first step is to identify your key stakeholders/decision makers – ie, who do you need to convince? Ask the floor to brainstorm all the areas they may want to consider eg Leadership Team, HR, IT, security, legal, PR/external comms etc. Once establishing your stakeholders, work out how you will approach each. Examine what benefits social media will bring to each of the stakeholder groups. Brainstorm around the room for examples eg. increased productivity, cost savings, more engaged workforce, attracting talent, building a platform/environment for the next generation, innovation and collaboration Dealing with tricky customers/nay sayers – identify who these are and carefully establish why they are skeptical or even a blocker. Work on tactics to mitigate these concerns. Find allies – in particular among your key stakeholder groups – use them to help fight your corner and also keep your priorities at the top of their teams’ agendas Establish guidelines early on and use these to help convince and reassure those with concerns – provide examples of published guidelines THERE’S NO ONE SIZE FITS ALL APPROACH
  • Every company is different and there’s no one way of making the case for introducing social media An excellent first step is to identify your key stakeholders/decision makers – ie, who do you need to convince? Ask the floor to brainstorm all the areas they may want to consider eg Leadership Team, HR, IT, security, legal, PR/external comms etc. Once establishing your stakeholders, work out how you will approach each. Examine what benefits social media will bring to each of the stakeholder groups. Brainstorm around the room for examples eg. increased productivity, cost savings, more engaged workforce, attracting talent, building a platform/environment for the next generation, innovation and collaboration Dealing with tricky customers/nay sayers – identify who these are and carefully establish why they are skeptical or even a blocker. Work on tactics to mitigate these concerns. Find allies – in particular among your key stakeholder groups – use them to help fight your corner and also keep your priorities at the top of their teams’ agendas Establish guidelines early on and use these to help convince and reassure those with concerns – provide examples of published guidelines THERE’S NO ONE SIZE FITS ALL APPROACH
  • Social Media For Internal Comms Channelship Webinar March 31 2010

    1. 1. Abi Signorelli Communications specialist Tel: 07590 497263 Email: abi@abisignorelli.com Web: www.abisignorelli.com Blog: abi-signorelli.blogspot.com Twitter: @abisignorelli Keeping communication simple
 Helping create engaging and meaningful conversations with your employees and your customers
    2. 2. THE GENERATION FACTOR The importance of generation Y Four generations at work… Traditionalists : born 1900-1945 Baby boomers: born 1946-1964 Generation X: born 1965-1976 Generation Y: born 1977-2000
    3. 3. ACCORDING TO MASHABLE, WOMEN RULE THE SOCIAL WEB! Data & images sourced from www.mashable.com
    4. 4. FACEBOOK USERS ARE GETTING OLDER Largest age group 35-54 18-24 only 3 rd largest group Users over 55 up by 513% in 2009 Data & images sourced from www.mashable.com
    5. 5. OTHER INFLUENCERS <ul><li>The economy </li></ul><ul><li>Competition stronger than ever </li></ul><ul><li>Our roles are changing </li></ul><ul><li>Technology is moving at a rate of knots </li></ul>No matter how sophisticated technology gets, we're reminded daily that it's about people… Biz Stone, Twitter co-founder and director of communications
    6. 6. LED BY EXAMPLE <ul><li>Swell of support from younger Americans </li></ul><ul><li>Energy, passion, commitment swayed the polls </li></ul><ul><li>Social media key factor in mobilising large community toward common goal </li></ul><ul><li>Created all important sense of connection – </li></ul><ul><li>Opportunity to challenge, question and connect – and he listened </li></ul>“ he’s talking to me, he’s in my network, he’s someone I feel like I know”
    7. 7. POPE’S MESSAGE TO PRIESTS: WE MUST BLOG “ The spread of multimedia communications and its rich ‘menu of options’ might make us think it sufficient simply to be present on the Web, or to see it only as a space to be filled. Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel , exercising their proper role as leaders of communities which increasingly express themselves with the different ‘voices’ provided by the digital marketplace . Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis. ” Pope Benedict XVI “ exercising their proper role as leaders of communities which increasingly express themselves with the different ‘voices’ provided by the digital marketplace.”
    8. 8. ASDA’S GREEN ROOM “ Trust and transparency are key to earning real customer loyalty… … My ambition for Asda is to actively involve customers in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that have an impact on what we sell and how we sell it. ” Andy Bond, Asda CEO
    9. 9. STAY ALIGNED <ul><li>Making this a place where people love to work with open, timely, involving and engaging two-way comms </li></ul><ul><li>We’ll lead by example while working and playing together to become a world class communications team </li></ul><ul><li>We’ll always aim to let you know stuff before anyone else – and we’ll always give it to you straight </li></ul><ul><li>Stuffiness out, human in! We’ll keep our comms simple, human and hones, injecting a bit of excitement and fun whenever we can </li></ul><ul><li>We’ll make our proposition sparkle and give our people all the info they need to delight our customers – creating internal product advocates along the way </li></ul><ul><li>We’ll make the techy stuff engaging, ensuring everyone’s got the right stuff to do their jobs while creating a sense of community for all </li></ul><ul><li>We’ll always bear everyone in mind and won’t just take the easy option by only communicating with those that are easy to reach </li></ul><ul><li>We’ll create an open and people friendly comms environment where everyone has the opportunity to comment, respond and ask questions </li></ul><ul><li>We’ll make sure we’ve got the right comms channels so everyone gets the right information at the right time and in the right way </li></ul><ul><li>We’ll always be looking at new and exciting ways to communicate while making sure our existing stuff is running smoothly </li></ul><ul><li>We’ll always check that things are hitting the spot by measuring everything we do </li></ul>
    10. 10. AN EVOLUTION NOT A REVOLUTION
    11. 11. FOOD FOR THOUGHT <ul><li>Everyone’s different </li></ul><ul><li>Find & speak to stakeholders early </li></ul><ul><li>Work out what makes them tick </li></ul><ul><li>Identify blockers – and ways to overcome those </li></ul><ul><li>Find allies and friends in high places </li></ul><ul><li>Establish guidelines </li></ul>You have to trust the users to make the best use of it. Sometimes it’s a bit like letting children fall so that they realise themselves that it hurts. Euan Semple
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