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SOCIAL TECHNOLOGIES FOR INTERNAL COMMUNICATIONS Abi Signorelli Focusing on how social tools such as twitter, facebook, lin...
SO, WHY GO BEYOND THE FIREWALL?
Power to your people If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughte...
THE BENEFITS ARE ENDLESS!
WITHOUT DOUBT, THERE ARE SOME BRILLIANT CASE STUDIES IN THIS ROOM! LET’S TEST THAT THEORY…
SO, WHAT ARE THE TOOLS, OR RATHER, METHODS? "No matter how sophisticated technology gets, we're reminded daily that i...
AUDIO <ul><li>Often a forgotten medium </li></ul><ul><li>Adds a human touch </li></ul><ul><li>People love to talk </li></u...
VIDEO <ul><li>A no brainer, powerful communication medium </li></ul><ul><li>Never been easier to create & edit </li></ul><...
<ul><li>Beautifully simple </li></ul><ul><li>Short and very sweet </li></ul><ul><li>Connects the previously unconnectable ...
SOCIAL NETWORKS <ul><li>A hub for conversations and rich content </li></ul><ul><li>Community building </li></ul><ul><li>Sh...
OTHER EXAMPLES <ul><li>Numerous other tools/methods to help… </li></ul><ul><li>Collaborate </li></ul><ul><li>Spread the wo...
SOMETHING FOR THE FUTURE?
DON’T BE AFRAID,  GUIDELINES AND EDUCATION WILL PROTECT YOU ” Almost every nightmare scenario you come up with, is probabl...
TIPS ON SOCIAL  MEDIA GUIDELINES
SOME SOCIALLY SAVVY BOSSES “ Trust and transparency are key to earning real customer loyalty …My ambition for Asda is to a...
CAROLINE TAYLOR VP MARKETING, COMMUNICATIONS & CITIZENSHIP, IBM <ul><ul><li>“ If you treat people as grown-ups…if you trus...
ARIE BALL VP TALENT ACQUISITION, SODEXO <ul><ul><li>“ If you’re missing the conversations taking place about your company,...
KEITH POTTS CEO AND CO-FOUNDER, JOBSITE.COM <ul><ul><li>“ Anyone choosing to ignore this [social media] is at a huge disad...
STEPHEN BEYNON MD CONSUMER AND SMALL BUSINESS, EIRCOM AND METEOR <ul><ul><li>“ As a leader, your employees want to know wh...
IMPORTANT TO REMEMBER… “ Social Media is about the people… …not about your business!  Provide for the people and the  peop...
IT’S AN EVOLUTION NOT REVOLUTION <ul><li>There’s no one size fits all approach – every company is different </li></ul><ul>...
THANK YOU <ul><li>Abi Signorelli </li></ul><ul><li>Social Communications Consultant </li></ul><ul><li>web: www.abisignorel...
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Social media and Internal Comms

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A presentation as part of an afternoon session during Social Media Week London 2011, hosted by #media140 on using Social Media for Internal Communications

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  • How would you feel if we told you now – no tweeting, texting, no internet? We’re all human beings – let’s treat our employees as human beings, let’s trust them And, they’re doing it anyway so what’s the point And the benefits are ENORMOUS!
  • Collaborating Connecting Crowd sourcing Communities Move from broadcast / curation UCG Role of IC changing – enabler Innovation/idea exchanging Connect the unconnectable Recruitment – talent attraction Gen y Expectations have changed – news finds you RSS Economy Spreading the word about your brand, advocacy Who here as access to internet banned?
  • Stand up if you know me Stay standing up if you ‘met’ me online Name one thing you know about me Name one example of where we’ve connected in a ‘work’ capacity Who else has met online in here? Who’s collaborated with who?
  • Transcript of "Social media and Internal Comms"

    1. 1. SOCIAL TECHNOLOGIES FOR INTERNAL COMMUNICATIONS Abi Signorelli Focusing on how social tools such as twitter, facebook, linkedin and youtube can be used to support and enhance employee communication and collaboration – both inside and outside the workplace.
    2. 2. SO, WHY GO BEYOND THE FIREWALL?
    3. 3. Power to your people If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter . George Washington “ ”
    4. 4. THE BENEFITS ARE ENDLESS!
    5. 5. WITHOUT DOUBT, THERE ARE SOME BRILLIANT CASE STUDIES IN THIS ROOM! LET’S TEST THAT THEORY…
    6. 6. SO, WHAT ARE THE TOOLS, OR RATHER, METHODS? &quot;No matter how sophisticated technology gets, we're reminded daily that it's about people…” Biz Stone, Twitter co-founder and director of communications
    7. 7. AUDIO <ul><li>Often a forgotten medium </li></ul><ul><li>Adds a human touch </li></ul><ul><li>People love to talk </li></ul><ul><li>Simple, quick, effective, cheap </li></ul><ul><li>Great for comments, sharing, voting </li></ul><ul><li>Excellent for capturing the moment - why not share that with the outside world? </li></ul><ul><li>Uplifting, emotional, boredom buster </li></ul><ul><li>Unobtrusive – people can listen in own time </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Audioboo & ipadio </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>On the spot interviews </li></ul></ul><ul><ul><li>Event amplification – hear “live” from attendees, speakers </li></ul></ul><ul><ul><li>Radio </li></ul></ul>“ Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.” Maya Angelou
    8. 8. VIDEO <ul><li>A no brainer, powerful communication medium </li></ul><ul><li>Never been easier to create & edit </li></ul><ul><li>Lower quality, more amateur now accepted </li></ul><ul><li>Simple, quick, effective, cheap </li></ul><ul><li>Great for comments, voting, sharing, innovation </li></ul><ul><li>Uplifting, emotional, boredom buster </li></ul><ul><li>Unobtrusive – people can listen in own time </li></ul><ul><li>Viral opportunities </li></ul><ul><li>Great for rallying troops behind iniatives </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Open YouTube channel </li></ul></ul><ul><ul><li>User generated content </li></ul></ul><ul><ul><li>Competitions </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Sharing your brand from the inside, out </li></ul></ul>“ In 2010, YouTube streamed more than 700bn videos…25 hours of content uploaded every minute…2 nd biggest search engine after Google” Next Generation Media Quarterly Jan 2011
    9. 9. <ul><li>Beautifully simple </li></ul><ul><li>Short and very sweet </li></ul><ul><li>Connects the previously unconnectable </li></ul><ul><li>Following subjects </li></ul><ul><li>Joining/being part of communities </li></ul><ul><li>Collaborating, sharing ideas </li></ul><ul><li>Spreading the word, advocacy </li></ul><ul><li>Staying in touch </li></ul><ul><li>You heard it here first, viral opportunities </li></ul><ul><li>Human – seeing the real person </li></ul><ul><li>Customer service </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Twitter – connecting inside and out </li></ul></ul><ul><ul><li>Yammer – keeping it behind the firewall </li></ul></ul>MICRO-BLOGGING “ Twitter has been criticised as a time-waster – a way for people to inform their friends about the minutiae of their lives, 140 characters at a time. But…140 characters were enough to shine a light on Iranian oppression and elevate Twitter to the level of change agent.” Mark Pfeifle – former US security advisor
    10. 10. SOCIAL NETWORKS <ul><li>A hub for conversations and rich content </li></ul><ul><li>Community building </li></ul><ul><li>Sharing content, advocacy </li></ul><ul><li>Connecting, collaborating, sharing, joining communities – endless benefits </li></ul><ul><li>They’re already built and ready – with a captive audience </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Facebook pages, groups and events – either employee only – or extended out to anyone </li></ul></ul><ul><ul><li>Linkedin groups for discussions, knowledge sharing, collaboration, raising awareness </li></ul></ul><ul><ul><li>Linkedin answers (q&a) </li></ul></ul><ul><ul><li>Social networks behind the firewall offer MASSIVE opportunities to galvanise your workforce </li></ul></ul>“ The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.” Chris Brogan
    11. 11. OTHER EXAMPLES <ul><li>Numerous other tools/methods to help… </li></ul><ul><li>Collaborate </li></ul><ul><li>Spread the word </li></ul><ul><li>Get involved </li></ul><ul><li>Be part of the conversation </li></ul><ul><li>Become a a respected authority </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Bookmarking eg delicious </li></ul></ul><ul><ul><li>Photo sharing eg flickr </li></ul></ul><ul><ul><li>Presentation sharing eg slideshare </li></ul></ul><ul><ul><li>Q&A sites – eg Quora, LinkedIn </li></ul></ul>
    12. 12. SOMETHING FOR THE FUTURE?
    13. 13. DON’T BE AFRAID, GUIDELINES AND EDUCATION WILL PROTECT YOU ” Almost every nightmare scenario you come up with, is probably already covered by existing policy and practice” Jon Iwata, SVP Marketing & Communications, IBM
    14. 14. TIPS ON SOCIAL MEDIA GUIDELINES
    15. 15. SOME SOCIALLY SAVVY BOSSES “ Trust and transparency are key to earning real customer loyalty …My ambition for Asda is to actively involve customers in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that have an impact on what we sell and how we sell it. ” Andy Bond, Asda CEO
    16. 16. CAROLINE TAYLOR VP MARKETING, COMMUNICATIONS & CITIZENSHIP, IBM <ul><ul><li>“ If you treat people as grown-ups…if you trust them to take personal responsibility…mostly they repay you by behaving appropriately…If you don’t trust your people, you’ve probably got the wrong people” </li></ul></ul>
    17. 17. ARIE BALL VP TALENT ACQUISITION, SODEXO <ul><ul><li>“ If you’re missing the conversations taking place about your company, you’re missing the opportunity to influence those conversations or address issues before they become viral. ” </li></ul></ul>
    18. 18. KEITH POTTS CEO AND CO-FOUNDER, JOBSITE.COM <ul><ul><li>“ Anyone choosing to ignore this [social media] is at a huge disadvantage by default as we only really learn in life by the experiences of others and very rarely our own. ” </li></ul></ul>
    19. 19. STEPHEN BEYNON MD CONSUMER AND SMALL BUSINESS, EIRCOM AND METEOR <ul><ul><li>“ As a leader, your employees want to know what you’re like and to understand more about the issues you face – being social helps build a picture of a fully rounded human being. ” </li></ul></ul>
    20. 20. IMPORTANT TO REMEMBER… “ Social Media is about the people… …not about your business! Provide for the people and the people will provide for you. ” Matt Goulart Founder of WebStar Content
    21. 21. IT’S AN EVOLUTION NOT REVOLUTION <ul><li>There’s no one size fits all approach – every company is different </li></ul><ul><li>Focus on humans not technology </li></ul><ul><li>Evolve your existing strategy and plans – don’t create something separate – integration is key! </li></ul><ul><li>Let it grow organically, naturally – don’t be too prescriptive </li></ul><ul><li>Build it and they WON’T come – educate and involve </li></ul><ul><li>Don’t just do it for the sake of it - look at how it will enhance what you’re already doing </li></ul><ul><li>Many of your employees are your biggest advocates aren’t they? </li></ul><ul><li>Don’t block external activity </li></ul><ul><li>Why wouldn’t you encourage them to </li></ul><ul><li>join the conversation? </li></ul>
    22. 22. THANK YOU <ul><li>Abi Signorelli </li></ul><ul><li>Social Communications Consultant </li></ul><ul><li>web: www.abisignorelli.com </li></ul><ul><li>email: abi@abisignorelli.com </li></ul><ul><li>mobile: 07590 497263 </li></ul><ul><li>socially: abisignorelli </li></ul>
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