What’s a QR code and how and why should I use it?

What’s a QR Code andHow and Why Should I Use It? Abiro, 2012-01-11

Benefits• Can be deployed right away, using existing smartphones and QR Code apps• Can be presented on anything – Small size as well as large size – In print as well as digital – Magazines, posters, ads, prod uct packaging, labels/ stickers, badges, shirts, bags, Web pages, e-mails, MMSs etc• Reading apps understand and act on what they read2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

Properties• 2-dimensional – Optimized for digital cameras• Alphanumeric content – Worldwide support via Unicode/UTF-8• Semantical content – Text, link, e-mail, phone call, SMS etc• Size independent – From ½ inch to several feet – Depending on complexity and intended reading distance• Tolerant when reading – Slightly angled, rotated etc• Some stylistic freedom – Colors, overlays etc2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

Uses• Offerings• Further information• Contests• Voting/Opinions• Tickets• Identification• Digital download• Purchase• etc2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

Status• A healthy level of hype and early adoption• Advertisers starting to see its value• Experimentation with tickets etc• Many tools for generating and reading – Including many free such – Check out e.g. App Store and Android Market• In-line with the smartphone trend2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

Typical Mistakes• Too long/complex Web links – Better to redirect from a simple link • Go via link shortener service or mobile redirection page• Too much text – Better to link to further information on a Web page• Forgetting to fill in destination and call-to-action message in SMS or e-mail• Not explaining enough what the QR Code is for / why it should be read – E.g. in an ad or a download page• etc2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

Why Are They Mistakes?• A complex QR Code is harder to read and can’t be made small• The QR Code should contain the complete SMS/ e-mail, not requiring any need for manual intervention beyond reading/ launching it – Yet, don’t be verbose; a tough balance• People don’t want to read much text• You have a few seconds to grab their attention2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

Competing Solutions (examples)• NFC • OCR – Not deployed much, yet – Less accurate – Requires close proximity – Slower to read – Not self-describing – Few apps• Other bar code types • Manual input – Less information – Less accurate – Not semantical – Much slower2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

Contact Abiro AboutYour QR Code Projects

Abiro• Located in Lund, Sweden• Consulting and product development• Focus on innovative and practical uses of mobile and Internet technologies• Companies in the business network can provide complementing competences and solutions2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

Contact InformationAnders Borg, CEO+46 705 22 76 44anders.borg@abiro.comhttp://abiro.com(or use the previous QR Code examples)2012-01-11 What’s a QR Code and How and Why Should I Use It? Copyright 2011-2012, Abiro

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What’s a QR code and how and why should I use it?

by Abiro on Nov 23, 2011

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What’s a QR code and how and why should I use it? — Presentation Transcript