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Fashion forecasting and updating 2012
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Fashion forecasting and updating 2012

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  • 1. Fashion Forecasting And Updating Aravin Prince Periyasamy Shruthi Ashok Final B.Tech –Textiles aravinprince@gmail.com
  • 2. FASHION FORECASTING• Chasing The Future With A Butterfly Net• A creative process that can be understood, practiced, and applied by anyone who has been introduced to the tools.• Provides the tools to create the big picture of fashion from small signals called TRENDS.• Coordinates the efforts of fiber producers, yarn manufac-turers, fabric and print houses, apparel manufacturers, and retailers
  • 3. INNOVATION: - A STYLE IS BORN• An innovation may appear in a hit movie, TV show, or music video, and influence the buying decisions of millions. Or, it may emerge from the fashion runways.• Diffusion in population• Forecasters analyze innovation’s movement Marilyn Monroe and her followers• Characteristics of an Innovation
  • 4. Forecasters Job: Sizing Up the Innovation• Uses the characteristics of an innovation to project potential acceptance• Identifies barriers to diffusion• Reduces these barriers• Risks inhibiting consumer’s buying decision The big question- What to buy?• Finds the apt solution for them
  • 5. CONSUMER SEGMENTATION• Defining target audience• Segmentation Strategies i) Demographics ii) Psychographics iii) Geodemographics• Types of consumers and Strategies for them
  • 6. Forecasters Job: Visualizing Target Markets• Understanding the matrix of society• Classification of society in Cohorts• Decoding the signals of these Cohorts• Helping marketers in targeting the innovators• Projecting the diffusion pattern of an innovation
  • 7. The Look• The logic of aesthetics.• The logic of industrial clothing manufacturing.• The logic of consumers acting on individual taste• Forecasters job is to establish a harmony in these three logics• Fashion forecasting requires three competencies:• Proficiency in researching fashion developments using the tools of environ-mental scanning.• The ability to identify the visual and symbolic core concepts within and across collections.• The expertise to analyze the match between fashion developments and the marketplace
  • 8. REAL-TIME MARKETING• TODAY FASHION INDUSTRY HAS BECOME A VERY VOLATILE ENTITY• TIME IS CHANGING AND THUS NEED IS TO CLUB FASHION FORECASING WITH LATEST AND FAST FRONTENDS AND BACK ENDS• FRONTEND:- REAL TIME MARKETING• BACKEND:- QUICK RESPONSE, JIT
  • 9. LB LB LBW ServerOR LB LBK HS UT LB LB BATI LB LBONS LB LB LB LB Data Collection LB LB Terminal H U LB LB B PRINTER Work Stations LB LB LB LB LB LB:- Data Collectors
  • 10. CONCLUSION• Fashion forecasting is not separate process• Fashion Forecasters are always on the prowl to net that butterfly which we call “FASHION”.• To compete in this competitive world, Fashion Forecasting needs the support of excellent marketing and manufacturing techniques

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