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Purple cow

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Purple Cow: Transform Your Business by Being Remarkable is a book by Seth Godin. It says making a great product is the sure way to success..

Purple Cow: Transform Your Business by Being Remarkable is a book by Seth Godin. It says making a great product is the sure way to success..

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  • 1. by Balaji Abirami Dhivakar Manikandan Saravanakumar Shaik Reyasudeen
  • 2.  What is Purple Cow ??  Why Purple Cow ???  Stop advertising and start innovating  Big companies  scared companies  Geffen Moore’s “Crossing the Chasm”  Idea virus  Challenges
  • 3.  TV commercials are the most effective selling medium ever devised.  Television enabled mass marketing of a product.
  • 4.  TV industry is fading along with other print media.  Millions are spent to revive TV ads, but the game rules have changed. The old rule : Create safe, ordinary products and combine them with great marketing. The new rule : Create remarkable products that the right people seek out.
  • 5.  A brand (or a new product offering) is nothing more than an idea  Idea viruses – Ideas that spreads  Sneezers – Key Spreading agents of idea viruses
  • 6. Find the Right Sneezers Early Adopters influence the rest of the curve
  • 7.  Being safe is risky  Boring always leads to failure  Mass Marketing Mass Products  KRISPY KREME’S Secret Recipe Boring Products Scary Budget
  • 8.  Opposite of “Remarkable” is very good.  Remarkable Product  Milk the Cow for everything it’s worth  Invent a new Purple Cow  Satisfy existing customer base with remarkable product CURAD : Cutting into Bandage Market
  • 9.  Go for the Edges  Coffee Day and Virgin Airlines  A script for the sneezers to use when they talk with their friends.  Tiffany’s Blue Box
  • 10. Get Permission from the people you impressed the first time. Work with Sneezers Productize your services, servicize your products. Reinvest. Do it again.
  • 11. Think Small Stay Open Explore the limits Unconventional Attitude
  • 12. Think Different – Be Different – Be Remarkable REMARKAB LE UNIQUE DIFFERENT

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