several different advertisements with a similar look, feel, and message
The Evolution of Advertising 1441- 1850 1850’s-1900 1900-1950’s World War I-World War II 1950’s 1960’s-1970’s 1970’s- 1990’s 1920’s Age of Print Industrial Revolution & Consumer Society Age of Science Rise of Agencies Advertising Declines Reintroducing Consumers to Marketing Creative Era Accountability Era
The Pre-industrial Age (up to start of 19 th century)
The Industrializing Age (To WW1)
The Industrial Age (1900’s to 1970s)
The Post Industrial Age (Starting 1980)
The Global Interactive Age
Roles of Advertising Marketing Role Communication Role Economic Role
Marketing is the process a business uses to satisfy consumer needs and wants through goods and services.
Advertising is a form of mass communication.
Improves standard of living and the economy by generating material consumption.
Informs us about new and improved products, teaches us how to use these innovations, etc.
Types of Advertising Interactive Advertising Public Service Advertising Institutional Advertising Business-to- Business Advertising Brand Advertising Retail or Local Advertising Political Advertising Direct-Response Advertising Directory Advertising
Classifications of Advertising By Target Audience By Geographic Area By Medium By Purpose
• Local (retail) • Regional • National • International