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Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
Imc of maggi an analysis
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Imc of maggi an analysis

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  • 1. Maggi Noodles IMC – An analysis Abinesh Raja
  • 2. Time Line Period: 1980sValue Proposed: Self-fulfillment formoms in cooking evening snacks fortheir hungry childrenTagline: “mummy I’m hungry”
  • 3. IMC StrategyMarket Scenario: New entrant into market TV ads - broadcasted during popular soap opera in doordarshan – hum log Print Ads - communicated that Maggi is a fast food Free samples in school for promotion Press ads and leaflets Gifts for sending 5 Maggi logos cut from packs
  • 4. Time Line Period: 1990sValue Proposed: A quick and tastyfood for children.Tagline: “Fast to cook, Good to eat”
  • 5. IMC StrategyMarket Scenario: Established product. The ads referred to Maggi directly. Ads highlighting different flavors Used brand ambassadors for Kissan products – Javed for ketchup Ads targeting children. Conducting Maggi Quizz.
  • 6. Time Line Period: Early 2000sValue Proposed: A tasty and healthyfood.Tagline: “Taste bhi, health bhi”
  • 7. IMC StrategyMarket Scenario: Tough competition from “Top ramen”. Emergence of anti-Maggi campaigns related to health issues.
  • 8. Time Line Period: Late 2000sValue Proposed: Eat Maggi noodleson the go.Tagline: “Just add garam paani andcarry on jaaani!”
  • 9. IMC StrategyMarket Scenario: Launching new varieties in Atta noodles category.
  • 10. Time Line Period: 2010Value Proposed: Rewarding loyalcustomers by associating with theproduct.Concept: “Meri Maggi”
  • 11. IMC StrategyMarket Scenario: Dominant product in Indian noodle industry with huge loyal customer base.
  • 12. Time Line Period: 2011Value Proposed: Creating curiosityamong the customers about the newvariety.Concept: “Guess the Taste”
  • 13. IMC Strategy Market Scenario: Involving customers in the promotions Meri Maggi 2nd stagecampaign– theme based- adventurous, naughty Maggi Club or romantic
  • 14. ObservationsMaggi prefers to use traditional methods ofmarketingStore positioning of MaggiShould realize the social media marketingopportunity
  • 15. Mummy bhook lagi.Bus! Dho minutebeta..

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