GAME ON: Strategic Action Teams fuel innovation for EABryan Neider, SVP, COO EA LabelsAndy Billings, VP, Profitable Creativity - EA UniversityWinners of the What Works® Award for High Impact Learning
9000 employees, 33 countries, $4 billion revs.Most importantly…We inspire and unite through playWho are we?
Creativity AND Profitability10Strategic Action Teams =• Powerful combination of Talent and Process• Generates tangible innovation outcomes
Constructive views about innovation1: Innovation is in short supply inside large corporations2: Innovation takes unique skills. Relatively few are “innovation ready”3: Innovation requires exec commitment – early and from the top is best4: Innovation needs a well defined owner – exec level preferred^UN
But I’m actively driving every step of the innovationprocess.Why aren’t my people innovating?
Our first Strategic Action Team: April 2010What good looked like: Spend $30 million, reach 1 million consumersChallenge: Can we find a way to spend half as much and get 5x the reach?Design forlargeraudiencesGo tomarketmoreeffectivelyDevelopgames atlower costReach 10 million consumers at $10 million = “10@10”
Take this home with you:• Unleash innovation talent in your organization with Strategic Action Teams• Talent + process = tangible innovation outcomesAndy Billingsabillings@ea.comBryan Neiderbneider@ea.com