Talks TedxBilbao 2011


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Resumen de ponencias de TedxBilbao 2011 que se celebrará el 30 de septiembre en la sede de EITB. Esta edción está dedicada al diseño en todas sus facetas.

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Talks TedxBilbao 2011

  1. 1. Talks
  2. 2. Briggitte Sauvage “DESIGN DREAMING, the genuine sense of design” Each step in the evolution of the design discipline has had its own number of misunderstandings and unavoidable collateral damages. Now, in the era of Design Thinking, on the shift to Design Doing, is there some missing link we should worry about? Have we been overlooking some crucial aspect? Are we missing the point about the genuine sense of Design?
  3. 3. Gorka Espiau "Hiriko Driving Mobility, the future generation of Basque Social Innovation".Originally conceptualized by the Media Lab at the Massachussets Institute ofTechnology, Hiriko Driving Mobility is Today a Basque enterprise aiming to reinvent theconcept of mobility in urban context. Hiriko has been uniquely designed by Basqueand US companies from new perspectives of architecture, energy, ecology, cityplanning and urban design, enabling a true paradigm shift in the way we addressmobility. This new social enterprise reinvents the car as an object, and redefines theusers relationship to metropolitan use patterns. The Hiriko vehicle is designed to beused in shared-use rental vehicle systems, otherwise known as “Mobility-on-Demand”(MoD) systems.
  4. 4. Oskar Bell“Designing beyond an architectural restoration.Santa Maria Cathedral of Vitoria-Gasteiz”.Cultural Heritage Conservation has become in a complextask due to not only the accurate work of restoration andresearching itself, but also, due to requirement of sharingthe whole process. An historic building in a very baddegree of conservation should be an opportunity todiscover our past, to ensure our present cultural activityand to prepare the future generations to take care of theHeritage. Thus, it is not a work for one or two persons, onthe contrary different points of view from differentdisciplines must draft and manage the plan in order tosucceed. Our mind and the initial plan have to beconstantly opened during the process. Instead of time, thebuilding, which is different and unique each time, and itsusers are the most important subjects. That is what hasbeen developing during the last 20 years of works at SantaMaria Cathedral of Vitoria, lets see the keys of the theprocess beyond an architectural restoration.
  5. 5. Héctor Martín“Think Inside the Box: Unlocking the possibilities of yourgadgets”Its 2011, and gadgets are all around us: at work, at home, in ourpockets, doing what they are supposed to do to make our liveseasier. But what if we could make them do more? Learn how youtoo can break outside the bounds of your devices and delve into aworld of experimentation and possibilitie.
  6. 6. Alberto Prado"Is there a universal design in technology?"The quest for a superior global design, one that brings instant meaning to technologyand eases barriers of adoption regardless of cultural background, has been at thecentre of strategic shifts, large (and in many cases wasted) investments and ultimatelya decisive factor in splitting fortunes between winners and losers in the technologybattlefield. Starting off with the handset industry and finishing with a view andoutlook on the more generic space of consumer products, this presentation takes usin the journey from the dominance of hardware design, via the revolution of software,all the way to the emergence of experience-centric proposition design as thedarwinistic thread in the pursuit of the holy grail.
  7. 7. Xabier Zirikiain"Thanks god dreaming is free”One of the things I love most in life is lying in bed anddream, watching the clouds. The only problem I have withthe clouds, is that I can not control my dreams. I might startthinking of a present for my son and end up finding asolution for the lay out of a new store.. just like fishing younever know what fish is on your way, but you have to throwthe line!.I am not a design teacher so I can only talk of my ownexperience, I dont know how other people work, what istheir process. I just want to share three cases of dreambecoming real. Three different projects in size or nature. Allwith common horizontal origins. Thanks god dreaming isfree!
  8. 8. Diego Soroa “Mapping a Creative Organization, Rewiring your companies connectome.” Our brain is wired for creativity, but do you know what happens in your brain when you have an idea? Neurosciences are now trying to answer those questions by mapping our neural connections. It is called the connectome and its paths dictates your behaviour. Can you imagine those insights applied to your company? Can we picture our companies connectome and rewire it for innovation? Here is an early attemtp: Case study, “The Co-Design Mapping Project” , TV3, Televisió de Catalunya, Barcelona 2010.
  9. 9. Salva López“Emotional Design”Human being is a combination of reason and emotions. Design can be consideredfrom a dynamic point of view, when it takes to design a human experience and werealize that emotions are going to be there, moving dynamically somehow. There aresome key points to have in mind when designing the emotions we want people toexperiment. Intention, rhythm or intensity arise as the main ones, but there is more tobe explained about how we can design emotions. There are many people who areexperts in emotional design, even though they never realized it…