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Tractor
 

Tractor

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    Tractor Tractor Document Transcript

    • Differentiation Strategy:The concept of being unique or different is far more important today than it wasten years ago. The key to successful marketing and competing is differentiation.Differentiation strategy is an integrated set of action designed to produce ordeliver goods or services that customers perceive as being different in ways thatare important to them. It call for you to sell non standardized products tocustomers with unique needs.Providing Customers with More Value-Added (MVA)"MVA means that you give the customer more, perhaps far more, than you everhave before. It goes beyond simplifying your customers interactions with you todelivering solutions to your customers problems, of which your products andservices in their native forms are but small pieces.The various methods of differentiating your businesses fall into four generalcategories: • Price Differentiation • Focus Differentiation • Product/Service Differentiation • Customer Service DifferentiationDifferentiation Strategy:The concept of being unique or different is far more important today than it was ten yearsago. The key to successful marketing and competing is differentiation.Differentiation strategy is an integrated set of action designed to produce or deliver goodsor services that customers perceive as being different in ways that are important to them.It call for you to sell non standardized products to customers with unique needs.Providing Customers with More Value-Added (MVA)"MVA means that you give the customer more, perhaps far more, than you ever havebefore. It goes beyond simplifying your customers interactions with you to deliveringsolutions to your customers problems, of which your products and services in their nativeforms are but small pieces.The various methods of differentiating your businesses fall into four generalcategories: • Price Differentiation • Focus Differentiation • Product/Service Differentiation • Customer Service Differentiation
    • Massey Ferguson MF 385-4WD TractorMassey Ferguson MF 385-4WD Tractor is unique in the field of tractor with its following features. • Massey Ferguson MF 385 4WD Tractor has High Performance 4.41 Low noise Engine • Massey Ferguson MF 385 4WD Reduce Gaseous Emissions under ECE R49 • Massey Ferguson MF 385 4WD Reduce Smoke Level • Massey Ferguson MF 385 4WD has Oil cooler Added for Effective Cooling • Massey Ferguson MF 385 4WD has Hydrostatic Power Steering • Massey Ferguson MF 385 4WD has Efficient oil immersed disc brake systemMassey Ferguson MF 385 4WD is Low prices Massey Ferguson tractorInputs to Organization :It includes capital, labor, and material including the goal in puts of the claimants.The MASSEY FERGUSON MF 385 tractors have introduced this product recently.This organization has sufficient recourses to introduced new product.Industry Analysis:They have focused on the competition with in a industry, the possibility of thenew firms entering the market, the availability of the substitute products and thebargaining position of the supplier, as well as buyer.MASSEY FERGUSON MF 385 Company has advantages on its competitors byintroducing MF 385 in the agriculture industry. Enterprise profile:By introducing MF 385, MASSEY FERGUSON company has get remarkableposition in the market and is trying to full fill its objectives.Orientation:Orientation and values are important for formulating the strategy. They people,executives, set the organizational climate and they determine the direction of thefirm through their vision that answer the question “ what do we want to
    • become?”. Their answer is, they people want to become the leader in theagriculture filed.Mission :The mission also some time called the purpose.“They people want to become the leader in the agriculture filed”Present and Future external environment (OT):The present and the future external environment must be assessed in terms ofthreats and opportunities. The MASSEY FERGUSON MF 385 Company hasopportunities to lead in the agriculture, as it seems by their products of highquality. It has a man threat that its cost is more than its competitors; this thingcan change the minds of the people.Internal Environment :The firms internal environment should be audited and evaluated w.r.t itsrecourses, its weaknesses and strength and development production operation,marketing and services. MASSEY FERGUSON MF 385 has made an innovation intheir old products and like MASSEY FERGUSON MF 385 , MF 375, MF 240, MF260, MF 280 and has deigned a new tractor which has all the facilities of thesetractors and at the appropriate price value.Development of alternative Strategy: Strategic alternatives are developed on the basis of the external andinternal environment. MASSEY FERGUSON MF 385 Company has great marketaround the world and introducing a new product every day. Evaluation and choice of strategies: Strategies choices must be considered in the light of risk involved in a particular decision. By introducing this tractor the company increase it’s power. Types of planning: MASSEY FERGUSON MF 385 Company developed it’s strategy on long term planning To innovate new products lead to chage mind and taste of human being . Continious Monitoring: After adopting a strategy continuous monitoring is necessity, so is MASSEY FERGUSON MF 385 Company continuous monitoring it’s products