Pizza hut presentation

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Pizza hut presentation

  1. 1. Presented By: Sir K.J.MalikPresented By:
  2. 2. Pizza Hut in Pakistan Pizza Hut came to Karachi Pizza Hut came to Lahore Pizza Hut came to Multan
  3. 3. Purchases of Pizza hut CHEESE CHICKEN YUM Also from K&Ns MEAT BUNNY’S GARLIC BREAD BAKERY ITEMSLOCAL VENDORS FRUITS VEGETABLES FLOUR SPICES
  4. 4. PROCEDURE INVENTORY CONTROLCold storage Dry storage freezer Prep room Walk in proffer retarder Make table OVEN
  5. 5. Hierarchy in Pakistan at Head office level YUM RSC CEO COO HR MKT FM MIS PM AREA COACH
  6. 6. Hierarchy in Pakistan at Restaurant level AREA COACH RGM Asst. RGM SHIFT MANAGER TRAINING MANAGER SHIFT SUPERVISOR CREW MEMBERS
  7. 7. FUNCTIONS OF MANAGEMENT•PlanningPlanning on head office levelPlanning on branch level• Organizing•Appraisals•Job enrichment•Job enlargement
  8. 8. •Staffing Hiring , Firing rights are with the head officeRGM sends the monthly report of the employeesto the head office• Leading•Monthly bases briefings• day to day briefings•Shift base briefings
  9. 9. •ControllingChampsCare plusBeat year ago targetInventory receiving procedureDelivery standards
  10. 10. Promotional activities throughout the world:-•Hut scholarship•Brand ambassador in unites states•“Scratch and Win” Card in China•Online marketing and promotional schemes
  11. 11. Marketing Strategies of Pizza Hut in Pakistan •Pizza pooch club •Double masti •Midnight fiesta •New Flavors •Oven hot (Delivery system) •Pizzeria
  12. 12. PEST ANALYSISPolitical•politically soundcities or countries•Follow the rules and regulations of host countries•Trade license•Food inspection•“HILAL” certification•Advertise only with the permission of Government
  13. 13. •Economical•Well developed areas•purchasing powers and buying behaviors of thepeople•financial institutions•size of market segment
  14. 14. Social •Different products for different people in different countries•Equal employment opportunities•“HALAL” material for Islamic countries•Addition of waist coat for female employees inPakistan•Different events for different occasion•Socially responsible
  15. 15. •Technological •POSSIZA• Oven hot (heated pouches) technology•Delivery Support Centre (DSC)
  16. 16. SWOT ANALYSISStrengths• Pioneers in the Pizza industry.• “Early Bird Movers” in technology of “heated pouches”.• World’s largest food chain.• Ranked “No.1 Pizza Chain”• Modifications in their menuWeaknesses•Very expensive•Less attention towards promotional activities•Unable to deliver pizza on promise time.•Not proper attention towards kids.
  17. 17. Opportunities•Great potential in Asian marketThreats•New entrants•Tough competition
  18. 18. Conclusion• Market leader in pizza industry• Operating in Pakistan, having 21 branches• Need to focus on following points to still occupy the leading position: More economical deals More emphasis on promotional activities More hostile staff More emphasis on kids More branches in Multan

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